AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.
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Bluecore
Score 8.2 out of 10
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Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales.
Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once…
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Pricing
AB Tasty
Bluecore
Editions & Modules
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No answers on this topic
Offerings
Pricing Offerings
AB Tasty
Bluecore
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
AB Tasty
Bluecore
Features
AB Tasty
Bluecore
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.4
22 Ratings
1% above category average
Bluecore
-
Ratings
a/b experiment testing
8.522 Ratings
00 Ratings
Split URL testing
8.315 Ratings
00 Ratings
Multivariate testing
8.519 Ratings
00 Ratings
Multi-page/funnel testing
7.816 Ratings
00 Ratings
Mobile app testing
6.45 Ratings
00 Ratings
Test significance
8.43 Ratings
00 Ratings
Visual / WYSIWYG editor
10.018 Ratings
00 Ratings
Advanced code editor
9.08 Ratings
00 Ratings
Page surveys
7.33 Ratings
00 Ratings
Preview mode
6.89 Ratings
00 Ratings
Test duration calculator
10.02 Ratings
00 Ratings
Experiment scheduler
9.36 Ratings
00 Ratings
Client-side tests
9.49 Ratings
00 Ratings
Server-side tests
7.01 Ratings
00 Ratings
Mutually exclusive tests
8.84 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.1
21 Ratings
4% above category average
Bluecore
-
Ratings
Standard visitor segmentation
9.520 Ratings
00 Ratings
Behavioral visitor segmentation
8.418 Ratings
00 Ratings
Traffic allocation control
9.521 Ratings
00 Ratings
Website personalization
8.919 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.7
22 Ratings
1% above category average
Bluecore
-
Ratings
Heatmap tool
7.38 Ratings
00 Ratings
Click analytics
9.116 Ratings
00 Ratings
Scroll maps
9.18 Ratings
00 Ratings
Conversion tracking
8.521 Ratings
00 Ratings
Goal tracking
9.021 Ratings
00 Ratings
Test reporting
8.922 Ratings
00 Ratings
Results segmentation
8.119 Ratings
00 Ratings
Experiments results dashboard
9.39 Ratings
00 Ratings
Best Alternatives
AB Tasty
Bluecore
Small Businesses
Convert Experiences
Score 9.9 out of 10
Bloomreach - The Agentic Platform for Personalization
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Bluecore is fantastic for building and sending email campaigns. They're also spectacular at providing insight on where your subscribers actively are vs predictive behavior. This is particularly helpful in sending the right message at the right time to the right person, all with product recommendations. I don't think they would be particularly appropriate for building something in SMS (we've found a lot of success with Attentive) and I don't think Bluecore helps much with social media analytics
Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Sometimes the platform is a little glitchy and requires a refresh.
Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
Email notification for when an experiment reaches a certain confidence level.
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
The tool’s usability is excellent, with a smooth and intuitive interface. It is continuously updated with new features and improvements aimed at enhancing the user experience. Setting up experiments and personalizations is straightforward, thanks to a well-structured process that even less experienced users can easily follow. There are sometimes small issues with the QA section which slows the QA process but it is so much better now compared to 2024.
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
There is a vast amount of training available on their online platform, including their university area of which you can get certified for (and then share this with your connections on platforms such as Linkedin). There is also specific hand created training which can be provided by your customer success manager if that is requested by yourself.
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through creative process to the actual send, with a consciousness of how we secure the conversion. Since becoming a customer, Bluecore has continued to blow me away with their innovation and professionalism, leaving no doubt that we made the right choice.
Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.