AB Tasty vs. Intellimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.4 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Intellimize
Score 6.1 out of 10
N/A
Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.N/A
Pricing
AB TastyIntellimize
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyIntellimize
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AB TastyIntellimize
Top Pros
Top Cons
Features
AB TastyIntellimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.4
20 Ratings
2% below category average
Intellimize
-
Ratings
a/b experiment testing9.120 Ratings00 Ratings
Split URL testing10.013 Ratings00 Ratings
Multivariate testing8.617 Ratings00 Ratings
Multi-page/funnel testing8.615 Ratings00 Ratings
Mobile app testing7.94 Ratings00 Ratings
Visual / WYSIWYG editor7.516 Ratings00 Ratings
Advanced code editor8.66 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode9.17 Ratings00 Ratings
Test duration calculator9.01 Ratings00 Ratings
Experiment scheduler9.04 Ratings00 Ratings
Client-side tests8.97 Ratings00 Ratings
Mutually exclusive tests8.22 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
7.2
19 Ratings
20% below category average
Intellimize
-
Ratings
Standard visitor segmentation8.218 Ratings00 Ratings
Behavioral visitor segmentation6.516 Ratings00 Ratings
Traffic allocation control6.219 Ratings00 Ratings
Website personalization8.217 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
7.5
20 Ratings
13% below category average
Intellimize
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking9.119 Ratings00 Ratings
Goal tracking8.619 Ratings00 Ratings
Test reporting5.820 Ratings00 Ratings
Results segmentation6.118 Ratings00 Ratings
Experiments results dashboard7.17 Ratings00 Ratings
Best Alternatives
AB TastyIntellimize
Small Businesses
Convert Experiences
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Score 9.5 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AB TastyIntellimize
Likelihood to Recommend
9.0
(51 ratings)
8.0
(1 ratings)
Likelihood to Renew
7.7
(8 ratings)
-
(0 ratings)
Support Rating
7.3
(2 ratings)
-
(0 ratings)
User Testimonials
AB TastyIntellimize
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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Intellimize
Intellimize has done a great job of targeting our highest trafficked pages. For a demand generation organization it helps provide a lot value for places like the homepage or various high value funnels. Where Intellimize falls short is where we have a specific technology stack that often causes issues for us being able to run tests at scale because some experiments break or fail to run. Please do yourself a favor and evaluate this tool with your development team before purchasing. Single Page Applications do have re-rendering issues given some experiments which lead to run-time issues that need to be heavily QA'd before launch. For teams that are ecommerce or have a typical technology stack (e.g. wordpress and static pages), then Intellimize will probably work without any issues.
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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Intellimize
  • CSM and Engineering resources are available with Intellimize and allows us to spend more time thinking about new ideas to implement.
  • AI/Machine Learning allows winning personalizations to continually run or switch between variants for users that may convert better based on firmographic data
  • The CSM is a wonderful collaborator and acts as a liaison between Intellimize's engineering team. With their help, I am able to better refine my own testing roadmap.
Read full review
Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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Intellimize
  • No WYSIWIG Editor
  • Limited to only 5 tests a week
  • QA of larger tests that require heavier engineering effort can often run longer than a week and can block the already limited number of tests you can run
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Intellimize
No answers on this topic
Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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Intellimize
No answers on this topic
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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Intellimize
Intellimize is a league above products like VWO and Google Optimize. Simply having the support from an external engineering team gives your web team the freedom and bandwidth to do more. The level of support for Google Optimize is entirely limited, especially if you're using the free version of that product, and I am skeptical of paying Google for the paid version of it since the largest value of the paid version of Optimize, is to simply run more tests. VWO has amazing heatmap and reporting, but severely lacks any Machine Learning or firmographic data. While their support is exceptional, it's not the same as having a dedicated CSM to help plan a roadmap. It's also helpful to note that VWO, Google Optimize, and Intellimize have issues with single page applications. Static websites are likely to run entirely fine without issue.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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Intellimize
  • Increased revenue
  • Helped us build out many tests that had the impact of many years of learnings
  • Contributed to more MQLs influenced
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ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments