What users are saying about
73 Ratings
10 Ratings
73 Ratings
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Score 7.3 out of 100
10 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

OptinMonster

OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
Bailey Witt, MBA | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
OptinMonster
a/b experiment testing
AB Tasty
8.4
OptinMonster
Split URL testing
AB Tasty
8.4
OptinMonster
Multivariate testing
AB Tasty
8.0
OptinMonster
Multi-page/funnel testing
AB Tasty
7.4
OptinMonster
Mobile app testing
AB Tasty
7.6
OptinMonster
Visual / WYSIWYG editor
AB Tasty
7.8
OptinMonster
Advanced code editor
AB Tasty
8.2
OptinMonster
Page surveys
AB Tasty
7.3
OptinMonster
Preview mode
AB Tasty
8.0
OptinMonster
Experiment scheduler
AB Tasty
8.2
OptinMonster
Client-side tests
AB Tasty
8.9
OptinMonster
Mutually exclusive tests
AB Tasty
8.2
OptinMonster

Audience Segmentation & Targeting

AB Tasty
8.5
OptinMonster
Standard visitor segmentation
AB Tasty
8.3
OptinMonster
Behavioral visitor segmentation
AB Tasty
8.4
OptinMonster
Traffic allocation control
AB Tasty
8.6
OptinMonster
Website personalization
AB Tasty
8.6
OptinMonster

Results and Analysis

AB Tasty
7.6
OptinMonster
Heatmap tool
AB Tasty
6.4
OptinMonster
Click analytics
AB Tasty
7.9
OptinMonster
Scroll maps
AB Tasty
7.8
OptinMonster
Conversion tracking
AB Tasty
7.9
OptinMonster
Goal tracking
AB Tasty
7.8
OptinMonster
Test reporting
AB Tasty
8.0
OptinMonster
Results segmentation
AB Tasty
7.2
OptinMonster
Experiments results dashboard
AB Tasty
7.7
OptinMonster

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

OptinMonster

  • Lots of pre-designed campaigns to choose from that are fully customizable.
  • Customizable CSS for each campaign is built in.
Charles Combs | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

OptinMonster

  • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
  • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
Bailey Witt, MBA | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

OptinMonster

No score
No answers yet
No answers on this topic

Usability

AB Tasty

No score
No answers yet
No answers on this topic

OptinMonster

OptinMonster 10.0
Based on 1 answer
It is very well designed from both a UI and UX perspective. I've never been lost in the tool and building your rule sets is very easy—you'll have no problem hitting your target.
Charles Combs | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

OptinMonster

OptinMonster 10.0
Based on 3 answers
They are very responsive and helpful and courteous. They solve issues quickly. Aside from their tech support staff, they have a great knowledge base and OptinMonster University which has plenty of content about how to use OptinMonster to its full potential and learn digital marketing strategies and tactics. A complete package for sure.
Bailey Witt, MBA | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

OptinMonster

We used to be Justuno customers but their editor kept overwriting a small bit of HTML that we needed written in a certain way to work with a plugin on our site. I contacted their support team who tried their best to help, but their tool just couldn't make it work. When I asked OptinMonster support if my code could be used as-is they confidently said yes. We haven't looked back!
Charles Combs | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

OptinMonster

  • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
  • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
Bailey Witt, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

OptinMonster

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
OptinMonster
9.4

Likelihood to Renew

AB Tasty
7.7
OptinMonster

Usability

AB Tasty
OptinMonster
10.0

Support Rating

AB Tasty
7.3
OptinMonster
10.0

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