AB Tasty vs SiteSpect

• Simple interface, easy to use dashboard, reporting, editor and targeting options.
• Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
• Great support form the team to help mazimising efforts and tests.

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• One of the primary reasons we selected SiteSpect was the fact that the experience is flicker-free. From that standpoint, it is still more capable than any platform we've seen demonstrated.
• SiteSpect is very useful to run "target" type campaigns. For our purposes, we can quickly deploy changes that would require more lengthy core development times.
• SiteSpect's support is top notch, and the tool is so robust that almost any testing scenario can be realized.

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• One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
• Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.

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• We've never been able to reconcile SiteSpect's analytics with our own, so the value of that offering is completely lost on us.
• SiteSpect isn't a business user friendly tool. We use either front-end or full-stack developers to build and deploy our tests. Without some front-end dev knowledge, a marketer would probably find SiteSpect intimidating or difficult to use.
• While SiteSpect is truly flicker-free, the functionality comes at the expense of an extra hop for our website visitors. This can add latency and complicate troubleshooting efforts.

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• Using AB Tasty made the marketing team a lot more efficient as we don't need the IT team that much to launch tests and follow the results.
• AB Tasty reportings gave us the useful information to analyse the results of our tests and to keep improving our forms and landing pages.
• The results are much more reliable on AB Tasty than on free tools we'd been using before.

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• SiteSpect has definitely provided a consistent ROI on the testing front. I can't discuss specific numbers, but the tool has allowed us to generate revenue through successful tests and by streamlining certain optimization efforts.
• The technical knowledge required to successfully execute tests and campaigns in SiteSpect requires a meaningful investment in talented developers and capable analysts. I would expect a small or inexperienced organization to have a lot of difficulty getting the same value.
• SiteSpect has enabled us to deploy a lot of proof-of-concept experiences much more rapidly than we could have otherwise. As long as it is administered by capable staff, it is reliable and a great way to go to market rapidly.

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