AB Tasty vs SiteSpect

• Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
• We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
• We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.

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• Used for A/B and multi-variate testing via regex substitutions directly into the website source code.
• Great for programmers and those well-versed in regex, HTML, and JavaScript.

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• Occasional glitches within the visual editor, especially with responsive content.
• Better debugging tools when testing experiments locally i.e. a preview environment.
• Occasionally when adding goals in to the reporting tool, they will not load immediately.

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• Not as friendly to those without programmer coding expertise.
• Analytics require more of a learning curve to interpret.
• Tech-support and customer support are more left to in-company representatives than at SiteSpect themselves.

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• Great improvement in conversion
• More of a test driven culture

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• Easily test and optimize the effectiveness of landing pages, layouts, variations of copy, different offers, photos, navigation elements, links, buttons, and more – all without having to change your existing site.

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