Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It…
N/A
Airtable
Score8.5 out of 10
N/A
Airtable is a web-based application builder that combines spreadsheet usability with relational database architecture. The platform enables users to construct custom operational applications, configure automated workflows, and design tailored interfaces without traditional software development.
$24
per month per seat
Pricing
Acquia DAM (Widen)
Airtable
Editions & Modules
No answers on this topic
Team
$24
per month per user
Business
$54
per month per user
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Acquia DAM (Widen)
Airtable
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
Guided or full-service implementation options and annual subscriptions based on capabilities required. Workgroup and unlimited user options available. Storage with Amazon Web Services.
Professional services available for strategy consulting, change management, administration services, design services, and managed integrations.
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More Pricing Information
Community Pulse
Acquia DAM (Widen)
Airtable
Considered Both Products
Acquia
Verified User
Chose Acquia DAM (Widen)
In my opinion, there is no competition between Acquia DAM (Widen) and MediaSilo. Acquia DAM (Widen) is much more intuitive and allows users to do so much more with the assets in their system.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Acquia DAM (Widen)
I have worked only with Acquia DAM (Widen), but couldn't say None
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Acquia DAM (Widen)
Acquia DAM (Widen) seemed a better option than Bynder due to the flexibility in fields, and it being less oriented specifically to brand management.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Content Librarian in Marketing at The Institute for Functional Medicine (Health, Wellness and Fitness, 51-200 employees)
Chose Airtable
For us, the most important things to consider were the relational aspect (linking one record to another record) and the ease of use. We found Smartsheets clunky and unable to add relationships, and introducing relationships in Google Sheets or Excel was just too difficult to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Widen is a great digital asset manager internally. I loved the framework that the platform has. However, we created a main portal to share with our external partners so we could control what was private and what was public. The portal framework was not as user-friendly and we tried too much to make it like a website when it was meant to be a DAM. The main reason we switched providers is that we wanted to have the option to have a consistent framework internally and externally that was more user-friendly with better search capabilities.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Airtable is an ideal platform for small and growing businesses to keep track of just about EVERYTHING they need to keep things running smoothly. It's a great way to keep tasks organized, and keep everyone on the same page with progress on all things. Our company finds the kanban particularly useful, as products go through a lifecycle from ideation to retirement, it's good to keep a database of what is in production, what's working, and what we've tried before. I can see the platform being challenging with much larger businesses, but for the small to medium businesses I've used the platform with, it is ideal.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They offer valuable guidance and educational resources to Administrators
Their I.T. support is knowledgeable and responsive. And friendly!
They build community among Acquia DAM (Widen) Admins
They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
Being able to duplicate tables and create alternate views
Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Improvements in the cropping and editing features within Acquia DAM are essential to ease the workload for our graphic designers. The current functionality falls short in providing the necessary tools and precision required for efficient asset manipulation, not helping with that time management at all.
Enhancing the onboarding experience, we propose creating more video tutorials for Acquia DAM. These visual guides, covering topics from account setup to collaboration features, offer dynamic, step-by-step learning.
To improve the onboarding experience, we recommend expanding introductory tools and templates in Acquia DAM. Introducing more user-friendly features and providing a variety of templates will empower new users to navigate the platform with ease, fostering quicker proficiency and enhancing overall usability.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
We used to have to respond to any email questions from our library users about how to find assets. With Acquia DAM (Widen), the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
IMO the usability of this product is its greatest asset. The UI is clean and the menus are intuitive to the point where I'd feel confident having a non-spreadsheety colleague take on building an Airtable for the first time with next to no training. I can't say that about every table-like software product that I've used such as Notion.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's very seldom that I have to reach out for support, but when I have, there are quick solutions and follow-ups to make sure the system is working how it should be. My customer support team is also great at reaching out on a regular basis to keep me up to speed on emerging features I may be able to leverage to improve my experience.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
We decided to stick with Acquia DAM (Widen) in the short term but will be reviewing the options this or next year to better integrate with Social, Web, and Creative team needs. We use Sitecore for all our web services, so it needs to be compatible with that, Social also needs to integrate but is not fixed on a single system, but Canva would be a good fit. The creative team always prefers local storage to link to rather than the cloud due to speeds.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Airtable was a really good fit for this specific use case as it provided a huge number of collaboration features in an intuitive and pleasant-to-use interface. The free tier worked initially with our work, and the upgrade pathway was fair and made sense for us.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The Acquia DAM (Widen) helped our company transition more quickly to remote work, giving users access to files much faster than the company servers could.
The Acquia DAM (Widen) has given non-web devs the ability to quickly build clean web pages that share out marketing resources and information.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
