Acquisio vs. Optimine Impact

Acquisio

Acquisio

26 Reviews and Ratings

Optimine Impact

Optimine Impact

0 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Acquisio	Score 9.0 out of 10	N/A	Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…	N/A
Optimine Impact	Score 0.0 out of 10	N/A	Optimine, from Minneapolis based Optimine Software, is a bid optimization platform for search engine marketing. The platform traces revenue to ads and their location, so that the merchant or agency may better understand where to allocate monies spent for ad placement in future.	N/A

Pricing

Acquisio

Optimine Impact

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Acquisio	Optimine Impact
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Acquisio	Optimine Impact
Considered Both Products	Acquisio Verified User Anonymous Chose Acquisio Doubleclick Incentivized Helpful? David Meindl Systems Designer Chose Acquisio Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid … Incentivized Helpful? Verified User Anonymous Chose Acquisio In terms of reporting Acquisio offers a much more flexible platform where you can fully customize and schedule reports as needed. Incentivized Helpful? Emmanuelle Ruscio Campaign Manager Chose Acquisio For now I have myself only use Acquisio Incentivized Helpful? Ben Hopper \| Digital Marketing Specialist Sr. Digital Marketing Analyst Chose Acquisio We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, … Incentivized Helpful? Verified User Anonymous Chose Acquisio I have worked with Adwords, Facebook and Acquisio Incentivized Helpful? Melissa Mackey Search Supervisor Chose Acquisio We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right. Incentivized Helpful? Cory Torrella Digital Media Manager Chose Acquisio Marin is great for smaller teams, but lacks in the sexy reporting. Kenshoo is the closest rival and a little more difficult to set up, but once you get it running it's great. Incentivized Helpful? Verified User Anonymous Chose Acquisio Marin and Acquisio both have their advantages. Marin has an easier editor platform to make quick bid and budget changes along with a reporting system that has the ability to do web queries for excel reporting, but the platform lacks intuitive or helpful automation. Whereas, … Incentivized Helpful? Verified User Anonymous Chose Acquisio We actually use BrightEdge, Netsuite, Adwords, and a few other platforms - each platform delivers results in different areas that we would not use Acquisio for. Acquisio's advantage for us is being able to generate great looking reports for clients with complex, ongoing … Incentivized Helpful? Tom Bonanno SEM Manager Chose Acquisio Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget. Incentivized Helpful? Amanda West-Bookwalter Senior Account Manager Chose Acquisio None. Incentivized Helpful? Barry Bartoszek Display Specialist Chose Acquisio N/A Incentivized Helpful? Verified User Anonymous Chose Acquisio Dropbox is great. Incentivized Helpful?	Optimine Impact No answer on this topic

Best Alternatives
	Acquisio	Optimine Impact
Small Businesses	WordStream Score 6.9 out of 10	WordStream Score 6.9 out of 10
Medium-sized Companies	WordStream Score 6.9 out of 10	WordStream Score 6.9 out of 10
Enterprises	Adobe Advertising Cloud Score 8.7 out of 10	Adobe Advertising Cloud Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Acquisio	Optimine Impact
Likelihood to Recommend	6.0 (0 ratings)	- (0 ratings)
Likelihood to Renew	5.4 (0 ratings)	- (0 ratings)
Usability	6.0 (0 ratings)	- (0 ratings)
Support Rating	8.2 (0 ratings)	- (0 ratings)
Implementation Rating	8.0 (0 ratings)	- (0 ratings)

User Testimonials
	Acquisio	Optimine Impact
Likelihood to Recommend	Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting. Emmanuelle Ruscio Campaign Manager Read full review	No answers on this topic
Pros	Easy to create reports for digital campaigns Easy to make bulk changes to paid search campaigns Easy to ensure consistency of paid search campaigns across Google and Bing Ability to automate reports and email them to specific users on a scheduled basis Bid and budget automation for paid search campaigns is successful at hitting CPA targets Incentivized Ben Hopper \| Digital Marketing Specialist Sr. Digital Marketing Analyst Read full review	No answers on this topic
Cons	Support isn't horrible, but it could be better. Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient. Incentivized Verified User Anonymous Read full review	No answers on this topic
Likelihood to Renew	I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue. Incentivized Verified User Anonymous Read full review	No answers on this topic
Usability	It's solid but definitely a bit gliche and I feel could be easier to navigate Incentivized Tom Bonanno SEM Manager Read full review	No answers on this topic
Support Rating	Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day. Verified User Anonymous Read full review	No answers on this topic
Implementation Rating	They handled it well. Incentivized Tom Bonanno SEM Manager Read full review	No answers on this topic
Alternatives Considered	Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid optimization and budget management system. Incentivized David Meindl Systems Designer Read full review	No answers on this topic
Return on Investment	Acquisio has helped us to improve relationships with our PPC clients. The customizable reports have helped our consultants gain better insight into how to help their clients as well. The standards we were able to reach using this platform have enabled us to be the top provider in our market. Verified User Anonymous Read full review	No answers on this topic
ScreenShots	Acquisio Screenshots