Terrific SEM managing tool for a small agency
Updated July 24, 2014

Terrific SEM managing tool for a small agency

Tom Bonanno | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Software version : 1.63.03.r781

Overall Satisfaction with Acquisio

Acquisio is being used to manage and optimize our paid search campaigns for any of our clients. It's being used exclusively by the Search Engine Marketing Department. It integrates Google, Bing and Facebook into one central location to enable proper budget pacing and management for the month. Before working with Acquisio, I had the unenviable task of having a total budget in mind and having to check out the spend progression on Google, Bing, Facebook, by tabulating everything into an Excel spreadsheet. Problem solved.
  • Pulling accurate data from the proper sources (Google, Bing, Facebook)
  • Their Bid & Budget Management Software has been a delight. Very, very advanced factoring multiple signals into play and updates every few minutes. With the dynamic changing budget, I can focus my concentration on other more useful tasks.
  • Solid reporting capabilities
  • Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions
  • Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.
  • Has allowed me to manage more social ads (Facebook, Twitter)
  • Has improved CPA and CPC performance for almost all of my accounts year over year
Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
It is outstanding and an affordable service, specifically for a small agency to use.

Evaluating Acquisio and Competitors

  • Price
  • Product Usability
It was probably price. Marin's product seemed a bit less glichy, a bit more streamlined, but was significantly more than my agency could afford.
I wouldn't. Believe I handled it well testing out a few different options.

Acquisio Implementation

Acquisio Support

All the folks there are knowledgeable, courteous and diligent. They're timely in their feedback
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Yes - Yes or workarounds were suggested.
They provide exceptional support all the time. From explaining their BBM platform, to reviewing campaign performance, to giving optimization suggestions, it's been a real pleasure to work with the team there.

Using Acquisio

It's solid but definitely a bit gliche and I feel could be easier to navigate
Like to use
Requires technical support
Lots to learn
  • Easy ability to edit mass keyword bids across multiple channels
  • Applying negative keywords to multiple channels
  • Their Version 1 to Version 2 migration took quite a bit of getting used to
  • Ad copy editing is difficult