Terrific SEM managing tool for a small agency
Updated July 24, 2014
Terrific SEM managing tool for a small agency
Score 9 out of 10
Vetted Review
Verified User
Software Version
Software version : 1.63.03.r781
Overall Satisfaction with Acquisio
Acquisio is being used to manage and optimize our paid search campaigns for any of our clients. It's being used exclusively by the Search Engine Marketing Department. It integrates Google, Bing and Facebook into one central location to enable proper budget pacing and management for the month. Before working with Acquisio, I had the unenviable task of having a total budget in mind and having to check out the spend progression on Google, Bing, Facebook, by tabulating everything into an Excel spreadsheet. Problem solved.
- Pulling accurate data from the proper sources (Google, Bing, Facebook)
- Their Bid & Budget Management Software has been a delight. Very, very advanced factoring multiple signals into play and updates every few minutes. With the dynamic changing budget, I can focus my concentration on other more useful tasks.
- Solid reporting capabilities
- Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions
- Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.
- Has allowed me to manage more social ads (Facebook, Twitter)
- Has improved CPA and CPC performance for almost all of my accounts year over year
- Marin Software,WordStream,DoubleClick
Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Using Acquisio
Evaluating Acquisio and Competitors
- Price
- Product Usability
It was probably price. Marin's product seemed a bit less glichy, a bit more streamlined, but was significantly more than my agency could afford.
I wouldn't. Believe I handled it well testing out a few different options.
Acquisio Implementation
- Vendor implemented
Not sure - None at all.
Acquisio Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - Yes or workarounds were suggested.
They provide exceptional support all the time. From explaining their BBM platform, to reviewing campaign performance, to giving optimization suggestions, it's been a real pleasure to work with the team there.
Using Acquisio
| Pros | Cons |
|---|---|
Like to use | Requires technical support Lots to learn |
- Easy ability to edit mass keyword bids across multiple channels
- Applying negative keywords to multiple channels
- Their Version 1 to Version 2 migration took quite a bit of getting used to
- Ad copy editing is difficult