Acquisio

Acquisio

26 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Acquisio	Score 9.0 out of 10	N/A	Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…	N/A

Pricing

Acquisio

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Acquisio
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Acquisio
Considered Both Products	Acquisio Verified User Director Chose Acquisio Doubleclick Incentivized Helpful? David Meindl Systems Designer Chose Acquisio Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid … Incentivized Helpful? Verified User Account Manager Chose Acquisio In terms of reporting Acquisio offers a much more flexible platform where you can fully customize and schedule reports as needed. Helpful? Emmanuelle Ruscio Campaign Manager Chose Acquisio For now I have myself only use Acquisio Helpful? Ben Hopper \| Digital Marketing Specialist Sr. Digital Marketing Analyst Chose Acquisio We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, … Incentivized Helpful? Verified User Account Manager Chose Acquisio I have worked with Adwords, Facebook and Acquisio Helpful? Melissa Mackey Search Supervisor Chose Acquisio We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right. Helpful? Cory Torrella Digital Media Manager Chose Acquisio Marin is great for smaller teams, but lacks in the sexy reporting. Kenshoo is the closest rival and a little more difficult to set up, but once you get it running it's great. Incentivized Helpful? Tom Bonanno SEM Manager Chose Acquisio Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget. Incentivized Helpful? Verified User Strategist Chose Acquisio Marin and Acquisio both have their advantages. Marin has an easier editor platform to make quick bid and budget changes along with a reporting system that has the ability to do web queries for excel reporting, but the platform lacks intuitive or helpful automation. Whereas, … Incentivized Helpful? Verified User Strategist Chose Acquisio We actually use BrightEdge, NetSuite, Adwords, and a few other platforms - each platform delivers results in different areas that we would not use Acquisio for. Acquisio's advantage for us is being able to generate great looking reports for clients with complex, ongoing … Incentivized Helpful? Amanda West-Bookwalter Senior Account Manager Chose Acquisio None. Incentivized Helpful? Barry Bartoszek Display Specialist Chose Acquisio N/A Incentivized Helpful? Verified User Strategist Chose Acquisio Dropbox is great. Incentivized Helpful?
Top Pros	Pro Customer service Pro Budget management Pro Paid search
Top Cons	Minus Older version Minus Reporting tool Minus Via email

Best Alternatives
	Acquisio
Small Businesses	WordStream Advisor Score 7.0 out of 10
Medium-sized Companies	WordStream Advisor Score 7.0 out of 10
Enterprises	Adobe Advertising Cloud Score 8.9 out of 10
All Alternatives	View all alternatives

User Ratings
	Acquisio
Likelihood to Recommend	6.0 (15 ratings)
Likelihood to Renew	5.4 (6 ratings)
Usability	6.0 (2 ratings)
Support Rating	8.2 (3 ratings)
Implementation Rating	8.0 (2 ratings)

User Testimonials
	Acquisio
Likelihood to Recommend	Newfold Digital Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house. Incentivized David Meindl Systems Designer Read full review
Pros	Newfold Digital Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly. Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually. Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having. Verified User Anonymous Read full review
Cons	Newfold Digital Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform. Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually. LinkedIn: No LinkedIn integration available Emmanuelle Ruscio Campaign Manager Read full review
Likelihood to Renew	Newfold Digital I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue. Incentivized Verified User Anonymous Read full review
Usability	Newfold Digital The updates they have recently made have been time consuming to keep up with Incentivized Verified User Anonymous Read full review
Support Rating	Newfold Digital Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day. Verified User Anonymous Read full review
Implementation Rating	Newfold Digital They handled it well. Incentivized Tom Bonanno SEM Manager Read full review
Alternatives Considered	Newfold Digital We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need. Incentivized Ben Hopper \| Digital Marketing Specialist Sr. Digital Marketing Analyst Read full review
Return on Investment	Newfold Digital Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns. Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency. Acquisio's quick customer service responsiveness let us get our questions answered quickly. Incentivized Barry Bartoszek Display Specialist Read full review
ScreenShots	Acquisio Screenshots