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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acquisio

    Score9 out of 10
    N/AAcquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
    Pricing
    Acquisio
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Acquisio
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Acquisio
    Considered Both Products
    Newfold Digital (Endurance + Web.com)
    Chose Acquisio
    Doubleclick
    Incentivized
    Chose Acquisio
    Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid …
    Incentivized
    Chose Acquisio
    In terms of reporting Acquisio offers a much more flexible platform where you can fully customize and schedule reports as needed.
    Incentivized
    Chose Acquisio
    For now I have myself only use Acquisio
    Incentivized
    Chose Acquisio
    We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, …
    Incentivized
    Chose Acquisio
    I have worked with Adwords, Facebook and Acquisio
    Incentivized
    Chose Acquisio
    We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
    Incentivized
    Chose Acquisio
    Marin is great for smaller teams, but lacks in the sexy reporting. Kenshoo is the closest rival and a little more difficult to set up, but once you get it running it's great.
    Incentivized
    Chose Acquisio
    Marin and Acquisio both have their advantages. Marin has an easier editor platform to make quick bid and budget changes along with a reporting system that has the ability to do web queries for excel reporting, but the platform lacks intuitive or helpful automation. Whereas, …
    Incentivized
    Chose Acquisio
    We actually use BrightEdge, NetSuite, Adwords, and a few other platforms - each platform delivers results in different areas that we would not use Acquisio for. Acquisio's advantage for us is being able to generate great looking reports for clients with complex, ongoing …
    Incentivized
    Chose Acquisio
    Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
    Incentivized
    Chose Acquisio
    None.
    Incentivized
    Chose Acquisio
    N/A
    Incentivized
    Chose Acquisio
    Dropbox is great.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Best Alternatives
    Acquisio
    Small Businesses
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Enterprises
    No answers on this topic
    All AlternativesView all alternatives
    User Ratings
    Acquisio
    Likelihood to Recommend
    6.0
    (15 ratings)
    Likelihood to Renew
    5.4
    (6 ratings)
    Usability
    6.0
    (2 ratings)
    Support Rating
    8.2
    (3 ratings)
    Implementation Rating
    8.0
    (2 ratings)
    User Testimonials
    Acquisio
    Likelihood to Recommend
    Newfold Digital (Endurance + Web.com)
    Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
    Incentivized
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    Pros
    Newfold Digital (Endurance + Web.com)
    • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
    • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
    • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
    Read full review
    Cons
    Newfold Digital (Endurance + Web.com)
    • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
    • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
    • LinkedIn: No LinkedIn integration available
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    Likelihood to Renew
    Newfold Digital (Endurance + Web.com)
    I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
    Incentivized
    Read full review
    Usability
    Newfold Digital (Endurance + Web.com)
    The updates they have recently made have been time consuming to keep up with
    Incentivized
    Read full review
    Support Rating
    Newfold Digital (Endurance + Web.com)
    Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
    Read full review
    Implementation Rating
    Newfold Digital (Endurance + Web.com)
    They handled it well.
    Incentivized
    Read full review
    Alternatives Considered
    Newfold Digital (Endurance + Web.com)
    We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
    Incentivized
    Read full review
    Return on Investment
    Newfold Digital (Endurance + Web.com)
    • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
    • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
    • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
    Incentivized
    Read full review
    ScreenShots

    Acquisio Screenshots

    Screenshot of Client Center, view of Key Performance Metrics targets