Item: Acquisio
Rating: 4
Author: Verified User

Use Cases and Deployment Scope

I am a search marketing strategist with a nationwide advertising firm, managing campaigns for Fortune 500 companies as well as smaller clients such as local hospital systems, manufacturers, etc. We mainly use Acquisio for reporting, and do the day-to day campaign analysis and management directly within the Google, Bing and Facebook platforms. The reports generated by Acquisio are a time-saver and give a professional look to our monthly reports.

Pros and Cons

Acquisio makes it easy for us to quickly generate monthly reports with detailed information, or a more simple set of information and layout for clients where a more high-end overview is appropriate.
Customer service and response has typically been very quick when we have an issue.
It is fairly easy to customize the look of reports to fit our brand.

We had some really deep issues with incorrect data in our reports about a year ago - data just wasn't coming into the platform correctly.
We recently could not export any of our reports because we had updated to the latest version of Flash - we actually had to uninstall Flash and reinstall an older version. This issue has yet to be resolved after two months.
We have had syncing issues many times, and we still need to manually sync each campaign every month before the data matches the actual results in Google.
Recent updates to Acquisio and the new reporting did not carry over our old reports into the new layout - recreating the old reports in the new layout is/was time consuming.

Return on Investment

Over three years, the increased efficiency in monthly reporting has been great, although there have been at least 4-5 months where issues ate up many hours of time and caused long delays in reporting.

Alternatives Considered

BrightEdge,WordStream,AdWords,GoToMeeting,NetSuite OpenAir PSA

We actually use BrightEdge, NetSuite, Adwords, and a few other platforms - each platform delivers results in different areas that we would not use Acquisio for. Acquisio's advantage for us is being able to generate great looking reports for clients with complex, ongoing campaigns that require a lot of data and smaller clients that only require a simple one-page PDF report.

Likelihood to Renew

Having had sync issues several times in the past, and with the recent Flash incompatibility issue, if there was a way to generate reports that had the same high level of control and professional, streamlined look, with less time investment, we would look into it.

Likelihood to Recommend

Because we mainly use Acquisio for reporting and do not use it for automated management of campaigns, I will only speak to the reporting aspect of the platform. I think the platform would work best with tech savvy clients, and recent changes to the reporting, and the ease of automation in sharing is great. I would have some trepidation in allowing clients to log in and view automated reports, simply because of the sync issues - clients could be looking at incorrect data without the manual sync. The reporting tools are versatile and customizable for large and small clients alike. We prefer to export PDF reports rather than share the reports online.

Users and Roles

1 - SEM strategy, management and reporting

Support Headcount Required

2 - Google and Facebook advertising expertise, analytics expertise

Business Processes Supported

Monthly reporting of Google ad campaigns
Monthly reporting of Facebook ad campaigns
Monthly reporting of LinkedIn ad campaigns

Innovative Uses

We only use Acquisio for monthly reporting

Future Planned Uses

automating campaign management

Products Replaced

Key Differentiators

Product Usability
Existing Relationship with the Vendor

Acquisio was in use prior to my joining the company in this role

Evaluation Lessons Learned

acquisio was in use prior to my joining the company in this role

Implementation Rating

I was not part of the initial implementation

Implementation Details / Implementation Partner

Implemented in-house

Implementation Phases

Change Management Lessons

Change management was minimal

Implementation Issues

I was not part of the implementation.
implementing Acquisio for new accounts is a fairly easy process

Support Rating

My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.

Acquisio Customer Support Pros and Cons

Pros	Cons
Knowledgeable team Immediate help available Support cares about my success Quick Initial Response	Need to explain problems multiple times

Premium Support

Bug Resolution

Yes - I would say no. Our recent issues after updating to the latest version of Flash are a prime example. Acquisio's fix was to UNINSTALL FLASH and reinstall an old, less secure version of Flash on our end. No actual fix has been forthcoming after 2 months.

Pros	Cons
Technical support not required Consistent Quick to learn Feel confident using Familiar	Unnecessarily complex Difficult to use Not well integrated Cumbersome

Easy Tasks

Adding graphs to reports

Difficult Tasks

Making sure data in the reports is correct

Quick and Easy Reporting with Acquisio (Most of the Time)

Overall Satisfaction with Acquisio