What users are saying about
4 Ratings
Top Rated
39 Ratings
4 Ratings
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Score 5.1 out of 100
Top Rated
39 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.
Mark McRae | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Braze
WYSIWYG email editor
ActiveDEMAND
9.2
Braze
Dynamic content
ActiveDEMAND
9.6
Braze
Ability to test dynamic content
ActiveDEMAND
9.6
Braze
Landing pages
ActiveDEMAND
9.0
Braze
A/B testing
ActiveDEMAND
9.6
Braze
Mobile optimization
ActiveDEMAND
9.6
Braze
Email deliverability reporting
ActiveDEMAND
9.6
Braze
List management
ActiveDEMAND
9.2
Braze
Triggered drip sequences
ActiveDEMAND
9.6
Braze

Lead Management

ActiveDEMAND
9.0
Braze
Lead nurturing
ActiveDEMAND
9.6
Braze
Lead scoring and grading
ActiveDEMAND
9.0
Braze
Data quality management
ActiveDEMAND
8.6
Braze
Automated sales alerts and tasks
ActiveDEMAND
8.6
Braze

Campaign Management

ActiveDEMAND
9.4
Braze
Calendaring
ActiveDEMAND
9.6
Braze
Event/webinar marketing
ActiveDEMAND
9.2
Braze

Social Media Marketing

ActiveDEMAND
8.6
Braze
Social sharing and campaigns
ActiveDEMAND
8.6
Braze
Social profile integration
ActiveDEMAND
8.6
Braze

Reporting & Analytics

ActiveDEMAND
9.2
Braze
Dashboards
ActiveDEMAND
8.8
Braze
Standard reports
ActiveDEMAND
9.2
Braze
Custom reports
ActiveDEMAND
9.6
Braze

Platform & Infrastructure

ActiveDEMAND
9.6
Braze
API
ActiveDEMAND
9.0
Braze
Role-based workflow & approvals
ActiveDEMAND
9.0
Braze
Customizability
ActiveDEMAND
9.6
Braze
Integration with Salesforce.com
ActiveDEMAND
10.0
Braze
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Braze
Integration with SugarCRM
ActiveDEMAND
10.0
Braze

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Jackson Yomogida | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).
Anonymous | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Braze

Braze 8.2
Based on 20 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Victoria Quang | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Jennifer Rudin | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Braze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Braze Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Braze
7.8

Support Rating

ActiveDEMAND
Braze
8.2

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