What users are saying about
6 Ratings
5 Ratings
6 Ratings
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Score 7 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman | TrustRadius Reviewer

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
MediaRadar
8.8
Identification of new leads
AdDataExpress
9.1
MediaRadar
8.1
List quality
AdDataExpress
6.4
MediaRadar
9.0
Ideal customer targeting
AdDataExpress
5.5
MediaRadar
9.0
Load time/data access
AdDataExpress
5.5
MediaRadar
9.4
Advanced search
AdDataExpress
MediaRadar
8.1
List upload/download
AdDataExpress
MediaRadar
9.3

Sales Intelligence Data Standards

AdDataExpress
7.3
MediaRadar
8.6
Contact information
AdDataExpress
7.3
MediaRadar
8.7
Company information
AdDataExpress
7.3
MediaRadar
8.4
Industry information
AdDataExpress
7.3
MediaRadar
8.8

Data Augmentation & Lead Qualification

AdDataExpress
4.1
MediaRadar
7.3
Lead qualification process
AdDataExpress
6.4
MediaRadar
9.0
Salesforce integration
AdDataExpress
2.7
MediaRadar
7.0
Company/business profiles
AdDataExpress
5.5
MediaRadar
7.1
Data hygiene
AdDataExpress
2.7
MediaRadar
5.9
Automatic data refresh
AdDataExpress
3.6
MediaRadar
7.4
Filters and segmentation
AdDataExpress
3.6
MediaRadar
7.7
Smart lists and recommendations
AdDataExpress
MediaRadar
7.4
Alerts and reminders
AdDataExpress
MediaRadar
7.4
Tags
AdDataExpress
MediaRadar
6.9

Sales Intelligence Email Features

AdDataExpress
MediaRadar
8.0
Sales email templates
AdDataExpress
MediaRadar
8.0
Append emails to records
AdDataExpress
MediaRadar
8.0

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman | TrustRadius Reviewer

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman | TrustRadius Reviewer

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman | TrustRadius Reviewer

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman | TrustRadius Reviewer

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AdDataExpress
6.4
MediaRadar
9.3

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