AdDataExpress vs. MediaRadar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 8.1 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
MediaRadar
Score 6.3 out of 10
N/A
Media Radar is a sales intelligence software solution offered by Media Radar.N/A
Pricing
AdDataExpressMediaRadar
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressMediaRadar
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdDataExpressMediaRadar
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
11% below category average
MediaRadar
1.1
6 Ratings
149% below category average
Advanced search8.01 Ratings1.06 Ratings
Identification of new leads7.02 Ratings1.06 Ratings
List quality8.02 Ratings1.16 Ratings
List upload/download5.01 Ratings1.15 Ratings
Ideal customer targeting8.02 Ratings1.05 Ratings
Load time/data access5.02 Ratings1.16 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
8% below category average
MediaRadar
1.0
6 Ratings
153% below category average
Contact information7.02 Ratings1.06 Ratings
Company information6.02 Ratings1.16 Ratings
Industry information8.02 Ratings1.16 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
23% below category average
MediaRadar
3.0
6 Ratings
85% below category average
Lead qualification process7.02 Ratings1.05 Ratings
Smart lists and recommendations6.01 Ratings1.05 Ratings
Salesforce integration5.02 Ratings1.02 Ratings
Company/business profiles7.02 Ratings1.06 Ratings
Alerts and reminders6.01 Ratings1.05 Ratings
Data hygiene4.02 Ratings6.04 Ratings
Automatic data refresh5.02 Ratings7.53 Ratings
Tags6.01 Ratings7.03 Ratings
Filters and segmentation7.02 Ratings1.06 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
8% below category average
MediaRadar
8.0
1 Ratings
6% above category average
Sales email templates7.01 Ratings8.01 Ratings
Append emails to records7.01 Ratings8.01 Ratings
Best Alternatives
AdDataExpressMediaRadar
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressMediaRadar
Likelihood to Recommend
7.0
(2 ratings)
1.1
(6 ratings)
User Testimonials
AdDataExpressMediaRadar
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
Read full review
MediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Read full review
MediaRadar
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
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Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
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MediaRadar
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Read full review
MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
Read full review
MediaRadar
  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.
Read full review
ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.