What users are saying about

AdDataExpress

5 Ratings

Owler

13 Ratings

AdDataExpress

5 Ratings
Score 8 out of 101

Owler

13 Ratings
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Owler
7.1
Identification of new leads
AdDataExpress
9.1
Owler
5.7
List quality
AdDataExpress
6.4
Owler
8.0
Ideal customer targeting
AdDataExpress
5.5
Owler
6.3
Load time/data access
AdDataExpress
5.5
Owler
8.0
Advanced search
AdDataExpress
Owler
7.0
List upload/download
AdDataExpress
Owler
7.3

Sales Intelligence Data Standards

AdDataExpress
7.3
Owler
8.1
Contact information
AdDataExpress
7.3
Owler
7.3
Company information
AdDataExpress
7.3
Owler
8.4
Industry information
AdDataExpress
7.3
Owler
8.7

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Owler
7.1
Lead qualification process
AdDataExpress
6.4
Owler
6.3
Salesforce integration
AdDataExpress
2.7
Owler
6.7
Company/business profiles
AdDataExpress
5.5
Owler
8.3
Data hygiene
AdDataExpress
2.7
Owler
6.7
Automatic data refresh
AdDataExpress
3.6
Owler
7.0
Filters and segmentation
AdDataExpress
3.6
Owler
6.7
Smart lists and recommendations
AdDataExpress
Owler
7.0
Alerts and reminders
AdDataExpress
Owler
8.3
Tags
AdDataExpress
Owler
7.0

Sales Intelligence Email Features

AdDataExpress
Owler
6.0
Sales email templates
AdDataExpress
Owler
6.0
Append emails to records
AdDataExpress
Owler
6.0

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • High Precision News Alerts
  • Social Media Viewing (Blogs & Video Uploads) and Filtering
  • Funding Data
  • Special Alerts for M&A, Executive Changes, and Funding Events
Michael Levy profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • They should broaden the social media viewing to include Twitter and LinkedIn
  • Only offer three event triggers
  • Company profiles should be built out with more depth
  • Lack of executive data
  • Add alerting on a broader set of content categories particularly social media
Michael Levy profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Owler10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy profile photo

Usability

No score
No answers yet
No answers on this topic
Owler10.0
Based on 2 answers
The product has only been out of beta for a few months so there are a number of rough edges in the usability and workflow. Some features are underpowered (e.g. grouping, advanced search).
Michael Levy profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Owler7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy profile photo

Performance

No score
No answers yet
No answers on this topic
Owler8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy profile photo

Support

No score
No answers yet
No answers on this topic
Owler9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy profile photo

Implementation

No score
No answers yet
No answers on this topic
Owler8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
Owler is a free service so its primary direct competitors would be Google Alerts (it has much higher precision and a unified daily alert), and the freemium InsideView which supports three alerts.I view it as a complement to fully featured subscription sales intelligence services (e.g. InsideView, Avention, and Hoover's) as it has a few features not available in the other services (e.g. multi-platform social media and news viewing, polls, and funding data) and provides strong precision in their news alerts which captures a few items missed by the other services.
Michael Levy profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Improved company tracking via alerts
  • Quick review of company blogs, press releases, and video uploads
  • Free service with a quick setup. Thus, the cost is simply your setup time and time spent reviewing alerts. As the alerts have high precision, there is an almost immediate return on investment.
Michael Levy profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Owler

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details