What users are saying about

Adestra

7 Ratings

Constant Contact

393 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Constant Contact

393 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Constant Contact

If you're a relatively low-tech user, CC is pretty straightforward.If you don't have a high degree of know-how, CC will meet you well.If you need help figuring out when to send things and need ideas, CC will offer those.If you want a lot of control over everything, CC might not be the right answer.If you grew up in a cloud-first world, you will hate Constant Contact.
Jeff Bramhall profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Constant Contact
7.8
WYSIWYG email editor
Adestra
10.0
Constant Contact
8.6
Dynamic content
Adestra
10.0
Constant Contact
7.7
Ability to test dynamic content
Adestra
10.0
Constant Contact
8.2
Landing pages
Adestra
10.0
Constant Contact
7.4
A/B testing
Adestra
10.0
Constant Contact
7.7
Email deliverability
Adestra
10.0
Constant Contact
8.0
List management
Adestra
10.0
Constant Contact
7.8
Triggered drip sequences
Adestra
10.0
Constant Contact
7.3
Mobile optimization
Adestra
Constant Contact
7.9

Reporting & Analytics

Adestra
10.0
Constant Contact
7.3
Dashboards
Adestra
10.0
Constant Contact
7.7
Standard reports
Adestra
10.0
Constant Contact
8.0
Custom reports
Adestra
Constant Contact
6.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Ease of use. It's simple to use though that comes with some limitations in what we can do easily (like the photo interface - which I find cumbersome and will get to that later). Our SOP for sending clinic emails is really, really short - which means there's less that can go wrong.
  • Functionality. Frankly, it does exactly what we need it to do. We send the same email a lot - we have bout 4 emails that we send and we send them a lot. CC makes that really straightforward.
  • Ubiquity. Everyone pretty much knows how to use it - we could bring in another user really simply and without any real training.
Jeff Bramhall profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • User Interface. The interface feels dated - there are a lot of clicks to get from point A to point B, and those often feel like unnecessary extra steps in a world where I'm used to not hitting the 'save' button.
  • Inserting photos. The photo library really feels like it's out of 2004. It should be totally simple and transparent to drop a new photo into a newsletter rather than uploading it to a library, then editing it in that library, THEN importing it into a newsletter.
  • The myriad of in-app communication. It gets in the way of using it. I know that the holidays are coming - if I wanted to email people about them, I would. I don't need a pop-up reminder showing up at a random point in my use of the application. I get the same feeling about the upsells, but at least that I understand.
Jeff Bramhall profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Constant Contact8.0
Based on 19 answers
I see no reason to learn how to use a competitor's product. The price/value is hard to beat anyway. When I need to teach someone else, I find that it goes very quickly, so why change that? I only had to contact billing once, and the issue was resolved quickly.
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Constant Contact8.7
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Constant Contact9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Ashley N. Baker profile photo

Performance

No score
No answers yet
No answers on this topic
Constant Contact10.0
Based on 2 answers
Reports complete very quickly and you can see email opens in real-time
Ashley N. Baker profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Constant Contact3.1
Based on 8 answers
Every single time I have a question or concern I call Constant Contact and they answer quickly and they always have the correct answers and get me where I need to be. They have outstanding customer support.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Constant Contact8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
No photo available

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
We initially selected Constant Contact because it was a price effective software and our company was still growing. At the time, we hosted our websites locally and didn't see the need to have our email marketing platform sync with our CRM. As our companies grew, so did our lists, databases, etc. That's when we decided to make the move to HubSpot. Had Constant Contact had the functionality to sync with our CRM, we would probably still be using it.
Ashley Gennett profile photo

Scalability

No score
No answers yet
No answers on this topic
Constant Contact10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Ashley N. Baker profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Nothing yet I am on the free version still and love it
  • Still has all my contacts from a long time ago
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Constant Contact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details