Adform FLOW vs. AppLovin Exchange (ALX)

One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.

Incentivized

AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.

Incentivized

• Reporting Dashboard
• Database integration
• Ease of scheduling & running campaigns

Incentivized

• ROI
• Growth
• Monetization

Incentivized

• Bugs
• UX of DSP Panel
• Performance

Incentivized

• Their support is very slow.
• Inventory prices can be a bit high.
• They need better anti-fraud controls.

Incentivized

AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.

Incentivized

Reasons are already given in past. They are really slow in support service.

Incentivized

AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts

Incentivized

Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.

Incentivized

Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.

Incentivized

• CPA reduction 20% in some clients
• ROAS driven decisions
• DSP Cost reduction

Incentivized

• It has had a positive impact on my business objectives
• It has helped me grow exponentially
• It has provided a way for me to expand my business

Incentivized