Adobe Advertising Cloud vs. Google AdSense

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

I think any company selling a product or service can benefit from Google AdSense advertising as long as they come with a strategy of who to target with their Ad campaigns. If you just blanket anything and everything with your Google Ads it won't be as effective, and you will be wasting your spend

Incentivized

• An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
• Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
• Automation for delegating many tasks that can be a hassle to accomplish.

Incentivized

• Excellent Ads type and useful content
• Excellent follow up and analytics
• Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
• Excellent revenue for the bloggers who are honest about their content

• As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
• Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

Incentivized

• Google AdSense should monetize mobile applications
• Google AdSense should monetize Mac native applications and games
• Google AdSense should pay out more for a click for tier 1 countries traffic

Incentivized

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

Incentivized

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

I feel that Google AdSense has a plethora of features and detailed options for you to utilize when building campaigns. I do think there is room to make it more user friendly for beginning users. I had to request help from my Marketing team to build campaigns. Ultimately, that improvement would push my scoring to a 10.

Incentivized

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

Incentivized

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

Incentivized

In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization.

Incentivized

• This has increased the number of clients.
• This has increased the amount of productivity and time we can spend on clients.
• This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Incentivized

• Helps us strategize better around potential ad revenue models
• Helps us evaluate the impact of ads on the user experience on the front end
• The optimization recommendations have generated an improvement revenue-wise

Incentivized