What users are saying about
26 Ratings
4 Ratings
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Score 8.2 out of 101
26 Ratings
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Score 8.7 out of 101

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Likelihood to Recommend

Adobe Advertising Cloud

I honestly would have given it a 10, if my colleagues were all as experienced as myself or my staff, but not everyone is. I would explain what is entailed and let them make their own decisions. However, Adobe Advertising Cloud is on the top of my list if they are quick to pick up things like this.
Haley Fox profile photo

OpenX

While I didn't think it was the best solution for ad serving capabilities, I've heard it is great for publishers. Just make sure to ask as much as you can upfront & request in person training
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Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
10.0
OpenX
Data Transfer
Adobe Advertising Cloud
10.0
OpenX
DSP integration
Adobe Advertising Cloud
10.0
OpenX

Ad Campaigns

Adobe Advertising Cloud
9.0
OpenX
9.4
Ad campaign creation
Adobe Advertising Cloud
10.0
OpenX
10.0
Ad deployment
Adobe Advertising Cloud
8.0
OpenX
10.0
Display advertising
Adobe Advertising Cloud
9.0
OpenX
9.0
Ad display and retargeting segmentation
Adobe Advertising Cloud
9.0
OpenX
9.0
Sequence targeting
Adobe Advertising Cloud
9.0
OpenX
9.0

Ad Reporting & Analytics

Adobe Advertising Cloud
10.0
OpenX
8.2
Ad dashboards
Adobe Advertising Cloud
10.0
OpenX
9.0
Ad performance reports
Adobe Advertising Cloud
10.0
OpenX
10.0
Ad conversion tracking
Adobe Advertising Cloud
10.0
OpenX
6.0
Ad attribution reporting
Adobe Advertising Cloud
10.0
OpenX
8.0
Cross-channel ad management
Adobe Advertising Cloud
10.0
OpenX
8.0
Ad forecasting and optimization
Adobe Advertising Cloud
10.0
OpenX
8.0

Pros

  • Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
  • A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
  • Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.
Haley Fox profile photo
  • Customizes reports
  • Gives detailed and accurate information
  • Is simple to use
Cassidy Ebert profile photo

Cons

  • Hard to learn - It is not one of those plug and play programs. It is very confusing, even to seasoned program specialists like myself. There were a few times I literally felt like I was pulling my hair out trying to get things to run correctly.
  • Price - They claim it is set up for small to large companies, but when you check all the other programs out there, their pricing is steep. Adobe has always been that way-- they are really not for the beginners and don't care about the newbies.
  • Time Consuming - if you are a newbie, the learning that is involved just to get up and running can take a full week. The only cheat I can give a newbie is that there are tons of others on Youtube that feel the same way and now there are great tutorials out there that can help you over a learning curve.
Haley Fox profile photo
  • Could provide full reporting information
Cassidy Ebert profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
OpenX7.0
Based on 10 answers
Not currently applicable to the digital properties I manage. Currently I oversee a large non-profit hospital network's website where no advertising is displayed.If applicable I'd be highly likely to renew OpenX
Torin Gilkey profile photo

Usability

No score
No answers yet
No answers on this topic
OpenX9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
J C Mullally profile photo

Support

Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo
OpenX10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
J C Mullally profile photo

Alternatives Considered

ClickFunnels is way too expensive, and even though they claim they do so much, it is way too difficult to get it to work, plus there are tons of external costs they don't mention until you're inside the system. Most are exactly like that as well. Hootsuite is a good alternative, but it is missing some stuff that Adobe does. HubSpot needs a lot of work. I would say it is too casual, but at the same time, it is too complicated too.
Haley Fox profile photo
I use OpenX along with Sailthru because the two combined give me the full amount of reporting statistics I need to give to clients. I would say they are equal but different, and both are necessary but it would be great if all of these statistics could be contained within one program.
Cassidy Ebert profile photo

Return on Investment

  • With all the reports that come along with it, the ROI for this is on the high end of everything out there. I feel I am being repetitive a bit here, but again, it is all on how much the user knows and how easily they can pick it up.
  • The ROI when it comes to the learning curve is still well worth it, if you can dedicate a week to the learning and get it over with, it is all that much better as in the long run it will be a program that will almost walk through things on its own.
  • The ROI when it comes to the learning curve for someone that is a newbie though may be a lot more challenging and may be one of those programs they are paying for but never ever end up using, like so many of us with our gym memberships.
Haley Fox profile photo
  • Saves time
  • Saves Money
  • Makes clients happy
Cassidy Ebert profile photo

Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

OpenX

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details