What users are saying about

Adobe Analytics

Top Rated
405 Ratings

Adobe Analytics

Top Rated
405 Ratings
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Score 7.5 out of 101

Keynote Systems (Discontinued)

18 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well-suited for quick analysis of our website/mobile app especially at a summarized level. Where we start using other tools is when we have to get really granular, such as at a single customer level, though this is partly a product of how our pages are tagged.
Albert Ihm profile photo

Keynote Systems (Discontinued)

It is totally suited for start ups that are developing an app. With Keynote they will be able to test it and to have some feedback about the bugs that it may have, even before they launch it. It will help you have a better product once it's launched.
Joaquín Galé profile photo

Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • User simulation
  • Multidevice test
  • Great monitorization of your app's performance
Joaquín Galé profile photo

Cons

  • Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
  • Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
  • There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
  • Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
Richard Hayes profile photo
  • It's difficult to use it if you are not an expert
  • The code is difficult to implement depending on the format
Joaquín Galé profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Selecting an analytics provider is an important choice: the cost of switching providers is very high, and includes no historical data availability, implementation and related engineering costs, report re-building, and user re-training.
Federico Calore profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful. The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
Katy Norris profile photo
No score
No answers yet
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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No score
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Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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No score
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Alternatives Considered

Adobe Analytics has more flexibility than others such as Net Insight. There are more functions and capabilities that we can pull data from and it much faster. The save functions allows us to pull data with the current criteria which I love compared to the Net Insight. I would have to apply them individually without having admin rights
Jenny Lam profile photo
We used Keynote Systems because it's easier to use it by yourself and you can prepare your own app and do the testing with the target you are addressing it to.
Joaquín Galé profile photo

Return on Investment

  • Better insights on visitor behavior in the website
  • Better ROI of marketing channels, thanks to campaign attribution
  • Better overall digital business results
Federico Calore profile photo
  • It helped us to find some critical errors before we launched it
  • We launched the final version with a great feedback
Joaquín Galé profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Keynote Systems (Discontinued)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details