Adobe Audience Manager vs. Agiloft

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

Agiloft is great for storing contracts and being able to run reports on those contracts. Where is lacks is when there are amendments to the contracts which change information that you will run a report on. Since the data doesn't stack, if I wanted to run a report on any agreement with unpaid time off and there was unpaid time off added in the first amendment but removed in the second amendment, the first amendment would still hit the report even though the unpaid time off was removed in a later amendment

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Categorizing data based on your specific business needs.
• Comparing documents and identifying risk.
• Workflow management and visibility into state of things.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• I am not a fan of the color scheme.
• Many unnecessary integrations (Alexa).
• Logging details about contracts should be easier to customize.

Incentivized

The current functionality is excellent and we keep getting request for more. Leadership wants to make this a one stop shop.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

As with our brains, we only use 10% of its capability. It can be as complex as you want it to be or as simple. The training requirements to use it have been minimal depending on the application. This is really a reflection as to how the workflow was configured

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

Implementation was relatively easy and I have not had any issues with the support. UI change created some challenges for the end-users, but overall, it was a smooth experience. I hope the company will continue investing in the product and not consider it as something to not care about too much. I believe Agiloft does not make any other software, so I think the focus on it should not wane.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

Prior to implementing Agiloft, we used ProLaw. ProLaw acts as an electronic library for all contracts across the company. We were able to get this to work for us but it was limited in what functionality it provided. Agiloft is far superior when it comes to tracking and contract generation. Both systems store the agreements; however, Agiloft does a lot of the work for us. It creates the agreements with the click of a button, manages user permissions, sends automated reminders without requiring setup. These are all things ProLaw either didn't have or had but required manual entry. I was not the one who selected Agiloft as our new system, but after using it I can see why it was chosen.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Agiloft has streamlined the requisitioning process and eliminated manual effort and repetitive low-value tasks.
• We now have a single source of truth for our SOC audits.

Incentivized