Adobe Audience Manager vs. Cloudimage vs. Google Cloud CDN

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

This software is well-suited when images are hosted on your own server, but it is less well suited when requiring the "full package" such as manipulations, hosting, uploader, etc.

Google Cloud CDN is available globally and supports various load balancers available in different regions around the globe, so I find Google Cloud CDN as one of the best choices for CDN as it serves globally and it is really fast, safe, and secure. It might be not suitable for you if you do not have any technical background.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Great world-wide CDN
• Excellent image quality with extensive processing options
• Competitive pricing with progressive tiers
• Good defaults but well organized interface to configure everything precisely

Incentivized

• The intelligent categorization and management of site content cache in Google Cloud CDN is unique and offers the best results with simple settings.
• It has powerful servers in all geographical regions of the world and the speed of the site will increase many times for the customer with smart routing.
• It has AnyCast IP feature and website receives a single global IP address. In this case, the site loads at the same speed worldwide.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Pricing.
• Intermittent Dashboard Issues.
• Image resize traunches. So 100px windows of resizing rather than pixel-perfect rescaling to save on cache size/delivery volume.

• Unable to use any kind of code to show different content.
• Absence of cloud workers as provided by Cloudfront, Cloudflare and Akamai.
• No support for dynamic routing.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

There is not really an interface for managing rules directly, compared to market leaders, Google's implementation is probably strong on the technical side but for the average user it might be lacking. There are no advanced features which can be compared to what other leaders in the CDN sector are providing or they can be achieved but with high implementation cost and usage of other products in the Google Cloud suite

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

We have a single contact point, but CI has been immaculate with their support offering. Instantaneous and comprehensive.

I didn't have the need to use support from Google when I was either testing or setting up my website. Information was easily found by searching online if I needed to, and the options that I needed to install or enable were there on the setup page. Honestly, I was a former systems administrator so most of this stuff is not challenging for me.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

We chose Cloudimage for the value for money, and the ability to link with our own hosting.

We have limited software developers and don't have the need for a big cloud service provider along with their costs. Google Cloud CDN brings to usr, reliability and brand familiarity. Google Cloud CDN also doesn't bother us with pitches or 1000 emails about the products. We went and signed up for it, without dealing with a pushy salesperson.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Same or lower cost as before and more possibilities than before
• Using a GDPR respecting, European (French) based company
• Using more features like watermarking, fallback image, precise 404 handling

Incentivized

• Google Cloud CDN has worked great as a tool to provide more reliable and faster interactive web experiences such as with e-learning sites.
• The product can require additional training costs, even for experienced IT administrators.
• Overall, ongoing costs can also be prohibitive for organizations with smaller web presences.

Incentivized