Adobe Audience Manager vs. Oracle Commerce

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

Oracle CX Commerce (formerly Oracle Commerce Cloud) is very well suited for B2B commerce transactions. The wonderful thing about this software is its ability to regularly update on an automatic basis, and keep up with upgrades. Oracle CX Commerce provides my organization with greater flexibility and quick integration processes. I would recommend this to any organization trying to set up their own storefront.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• It uses an effective algorithm to provide users with product recommendations based on other products they’ve previously viewed.
• It comes with a decent support platform, where Oracle is attentive and provides help diagnosing issues that may arise within the environment.
• Oracle CX Commerce comes with a developer tool known as the DCU Tool, which is very helpful when it comes to pushing changes from environment to environment. The DCU Tool is also a good resource to use for source control.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Customer experience - Oracle CX is already a leader and I bet they'll make it even better surpassing all expectations.
• They've [been] the best eCommerce model solution for any kind of business at least for book publishing and logistics management - thus can't complain here either.

Incentivized

Oracle Commerce Cloud is definitely not my favorite platform to use, however our company has gotten very comfortable with the way our website operates using it so I do not see us switching to a different product any time soon. Over time, I’ve grown to have a love/hate relationship with this product, but as I learn more about what it offers I come to appreciate its functionality more

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

The upgrade cycle of OCC and the subscription model ensure we are always on the latest and greatest version of the platform. The responsive design makes it easier for small departments to provide an optimum mobile experience. The stability of the platform is far superior to our on-prem solution.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• We were able to drive sales for one of our clients up by 50% over the course of a 6 month window by revamping their online web store with Oracle ATG.
• Sharing data and communication improved greatly between legal/finance and marketing.

Incentivized