You down with OCC? It's pretty good for me.
Pros
- OCC is mobile friendly and you can create different views easily
- IT does not need to be involved in adding and modifying products - the backend user interface is easy for marketing to work within
- A/B testing is extremely easy, requires absolutely no programming, and allows marketing to continuously optimize the website - live - and automatically implement the best working results
Cons
- Initial implementation for us has been particularly expensive, and requires the use of multiple partners. Onboarding and initial build out can be difficult, with some potential far-reaching errors.
- We've discovered from others in our use case, that if an error is made in initial product definition and hierarchy setup, they live in the instance permanently.
- Specifically, within search, it will only search 'products,' so things like warranties, articles, or other content wouldn't show up unless literally everything is an independent product.
Return on Investment
- We anticipate mobile traffic bounce rate to drop significantly and conversion rates to increase. We're still to early on in our implementation to confirm these findings.
Alternatives Considered
Shopify and WordPress
Other Software Used
Google Analytics, Marketo, DoubleClick


