Adobe Audience Manager vs. Oracle GoldenGate vs. SharePlex

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

I think it's a great product. We apply Oracle GoldenGate to several use cases in our organization. 1. Business Continuity Planning, 2. Query Offloading through data replication to a reporting instance of our data, 3. looking into data transformations to help support various queries for different teams within the business.

Incentivized

SharePlex really shines when set alongside GoldenGate. The licensing costs of the two products would appear to place them in entirely different ballparks yet they perform nearly identically in practice. SharePlex is suitable for heterogenous replication of one database to another. The list of targets is ever increasing, with support for all major RDBMS vendors as well as support for popular NoSQL and JSON replication. SharePlex is effective when replicating from on-premise to cloud. Whether that's migrating data, creating a high-availability presence in a public or private cloud, or populating a data mart, it does the job quite well.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• As the product under the Oracle umbrella, it perfectly and natively supports the Oracle database very well.
• For the standard scenario and use cases, the configuration is straight-forward (in our case uni-direction copy from source to target).
• It is robust and the performance meets our SLA, even for a large amount of data volume.
• The error report is not only detailed but hits the right points, so trouble shooting is easy.

Incentivized

• SharePlex is highly configurable and versatile. It can handle virtually any kind of data replication needs.
• SharePlex is very robust. Its message queuing mechanism provides fast data transfer from the source to the target.
• SharePlex software is very stable and mature, and it is highly scalable and reliable.
• SharePlex support is exceptionally good. We are very satisfied with its support engineers.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• The earlier versions of Golden Gate were complex to use as there was no front end. All that works was the command line.
• The cost of the product can be a detriment to most companies.
• The product has been augmented over the years and has so many features that it can be overwhelming.

Incentivized

• When first introduced the Change Data Capture process was awkward. Each subsequent release has improved the process.
• Sometimes the Shareplex monitoring service in Foglight gets overly aggressive in sending out error notifications and can end up spamming the admins with email alerts for one problem. We have had to tone that down.

Incentivized

Oracle GoldenGate is a core part of our business.

Incentivized

We depend on it to supply data to our various OLTP and Data Warehouse environments

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

Once set up, it's very easy to use and keep running, it's getting to that point that can make it cumbersome to some. Also, depending on the data that you want to replicate, the configuration files can become quite cumbersome to maintain. Learning curve can be high for some who are not as experienced with databases and transactions.

Incentivized

It is very usable once you get over the initial setup.

Incentivized

Oracle GoldenGate has only gone down for us when the data being sent was bad.

Incentivized

Oracle GoldenGate's performance is great for our use cases. Your mileage may vary.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

Oracle Support for Oracle GoldenGate has been quite responsive and quite helpful in the few situations where we've needed it. Furthermore, the documentation on Oracle GoldenGate is so good that we often do not need to contact support with issues as the fix is already documented and able to be run by us without needing to open a ticket.

Incentivized

Support is very responsive. They take ownership of the problems and see them through to the finish. When a bug is found they work towards developing testing and making the fix available to us to solve the problem.

Incentivized

We've had Oracle consultants come as well for training days to talk about new features, parts of Oracle GoldenGate we may not be using and things of that nature. The consultants they send are great as they're very knowledgeable about all things Oracle GoldenGate and great resources for any questions or concerns you may have with the product.

Incentivized

We used Oracle University for our Oracle Golden Gate Training and it was top notch. We were able to turn our whole DBA team to Oracle GoldenGate newbies to Oracle GoldenGate troubleshooting experts in a matter of a few days, while this obviously did not come cheap, the company felt that it was worth the investment.

Incentivized

If Oracle GoldenGate is new to your organization, expose as many DBAs as possible to it. Having your whole team fluent in it will overcome early operational hurdles and allow it to more quickly become an accepted and supported part of your supported platform for your team that will enable the business to use it to its fullest.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

We use Oracle Data Guard as a backup tool, but not for data replication. Data Guard is not suited for real-time data replication in our non-normalized reporting database nor for the database we are using for our upgrade project, as Data Guard is not able to transform data and is not able to synchronize data into different schemas, which is necessary for our project. Additionally, our project database is on Oracle 12g not 11i: I am not 100% sure Data Guard is able to replicate from 11i to 12g

Incentivized

SharePlex support is an award-winning team, which is available for 24 hours, and any time they have solutions with perfect expertise. Besides, SharePlex has supported data migration, with multiple reporting features that ensure there are comprehensive database evaluations. The simplicity of SharePlex installation also gives it a higher mark, is very efficient, and allows companies to understand it easily.

Incentivized

Have never had any issues with scaling Oracle GoldenGate itself, however Oracle GoldenGate Monitor does have scaling issues, but with Oracle GoldenGate now able to be monitored by Oracle Enterprise Manager, this is no longer an issue, in my opinion.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• In earlier versions, DDL support was limited as well as the need of primary key constraints in the source tables. This made me create partitions, sub-partitions, truncatations and perform other operations upon they are performed in source systems and I need to discuss with source system administrators and need to convince them to let them create primary keys for replicated tables.
• But both issues are solved now.
• Installation is straightforward, easy.
• Deployed everything within Oracle Data Integrator.
• Developing 1000 of ODI interfaces for loading into Operational Data Store took not more than 100 man/days. But, adding them to Golden Gate is taking not more than 5 man/days.
• Management Pack and VeriData are additional packs for your management and data verification needs.

Incentivized

• Postive: easy to replicate data for non-prod use
• Negative: we spent a lot time due to data out of sync

Incentivized