Likelihood to Recommend If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Read full review If your business relies heavily on content creation, and particularly on blog posts, then WordPress is really the best option you have. But if you don't have a blog, you only need static pages, or you want to build an eCommerce site, then you might want to explore other alternatives.
Read full review Pros We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts. By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience. Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics. Read full review WordPress is incredibly easy to set up and get running with little to no technical knowledge. Most web hosts will do it for you, since it's so easy. With thousands of themes available for free and for low cost, WordPress can accommodate any design you can imagine. The community behind WordPress is generous, and there are loads of educational opportunities both online and in person to learn and connect with other users. Read full review Cons Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields. The AdWords integration is not easy to do. UI is sometimes slow and doesn't load Analyticals for more than 24 hours. Read full review WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money. Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder. WordPress can be easily hacked, so you also need someone who can ensure your sites are secure. Read full review Likelihood to Renew My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Read full review Usability Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Read full review It's a sophisticated but easy to use piece of software. Many of the content addition pieces are familiar from other pieces of software so there isn't a huge learning curve. And for new areas, there is a lot of info on WordPress.org as well as other WordPress help sites.
Read full review Reliability and Availability Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Read full review Performance Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Read full review Support Rating AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Read full review WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
Read full review In-Person Training Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
Read full review Online Training It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review Implementation Rating WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
Read full review Alternatives Considered I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Read full review We have considered and operated within
Shopify and
Squarespace . Both serve their purpose for niche clients, but we do recommend WordPress as being the superior option. We find that WordPress is easier to use and offers maximum scalability while the others are more challenging to design, code, configure and launch.
Read full review Scalability WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
Read full review Return on Investment Overall a Positive Return for Business who go All in on the Adobe Stack Solid work for brokering and anonymously sharing data between first and second parties The death of TRUE 3rd party data has lessened the effectiveness of all DMPs Read full review WordPress helps us reduce website management costs because we can oversee updates in-house. WordPress is easy to use, reducing the amount of time we spend on website management. The ease of use enables us to offer website management for clients, helping us grow our capabilities/business. Read full review ScreenShots