60 Ratings
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Score 8 out of 101
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

Likelihood to Recommend

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst is an absolute rock-star for companies that want an all in one solution, who have limited budgets and/or little technical expertise. It will scale well and can grow with your company. It is more complex and more flexible than something like Wix, where your options are heavily limited, but less open than WordPress where you can use plug-ins and custom code to rebuild how anything works. So it is a nice area in the middle.Adobe Business Catalyst would probably not be a great solution for companies who want absolute control over their website and everything in it and have highly experienced technical resources to build out whatever they need since not every area of the website or server can be modified.
Jonathan Hodak profile photo

OutboundEngine

Outbound Engine is most appropriate for Texas realtors as their content is relevant to our state, climate, etc., where other providers are located in the North or Northeast and their material isn't appropriate for our climate or mindset.
Ronda Needham profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst (Discontinued)
6.6
OutboundEngine
WYSIWYG email editor
Adobe Business Catalyst (Discontinued)
2.4
OutboundEngine
Dynamic content
Adobe Business Catalyst (Discontinued)
9.0
OutboundEngine
Ability to test dynamic content
Adobe Business Catalyst (Discontinued)
7.8
OutboundEngine
Landing pages
Adobe Business Catalyst (Discontinued)
6.9
OutboundEngine
A/B testing
Adobe Business Catalyst (Discontinued)
7.0
OutboundEngine
Mobile optimization
Adobe Business Catalyst (Discontinued)
8.0
OutboundEngine
Email deliverability
Adobe Business Catalyst (Discontinued)
8.1
OutboundEngine
List management
Adobe Business Catalyst (Discontinued)
3.0
OutboundEngine
Triggered drip sequences
Adobe Business Catalyst (Discontinued)
6.8
OutboundEngine

Lead Management

Adobe Business Catalyst (Discontinued)
1.7
OutboundEngine
Lead nurturing
Adobe Business Catalyst (Discontinued)
1.7
OutboundEngine
Lead scoring and grading
Adobe Business Catalyst (Discontinued)
2.2
OutboundEngine
Data quality management
Adobe Business Catalyst (Discontinued)
1.4
OutboundEngine
Automated sales alerts and tasks
Adobe Business Catalyst (Discontinued)
1.7
OutboundEngine

Campaign Management

Adobe Business Catalyst (Discontinued)
2.4
OutboundEngine
Calendaring
Adobe Business Catalyst (Discontinued)
2.4
OutboundEngine
Event/webinar marketing
Adobe Business Catalyst (Discontinued)
2.3
OutboundEngine

Social Media Marketing

Adobe Business Catalyst (Discontinued)
8.2
OutboundEngine
Social sharing and campaigns
Adobe Business Catalyst (Discontinued)
7.8
OutboundEngine
Social profile integration
Adobe Business Catalyst (Discontinued)
8.6
OutboundEngine

Reporting & Analytics

Adobe Business Catalyst (Discontinued)
7.0
OutboundEngine
Dashboards
Adobe Business Catalyst (Discontinued)
8.0
OutboundEngine
Standard reports
Adobe Business Catalyst (Discontinued)
7.0
OutboundEngine
Custom reports
Adobe Business Catalyst (Discontinued)
6.0
OutboundEngine

Platform & Infrastructure

Adobe Business Catalyst (Discontinued)
6.5
OutboundEngine
API
Adobe Business Catalyst (Discontinued)
7.7
OutboundEngine
Role-based workflow & approvals
Adobe Business Catalyst (Discontinued)
7.0
OutboundEngine
Customizability
Adobe Business Catalyst (Discontinued)
6.0
OutboundEngine
Integration with Salesforce.com
Adobe Business Catalyst (Discontinued)
5.5
OutboundEngine

Pros

Adobe Business Catalyst (Discontinued)

  • Analytics: I am able to see on multiple levels traffic, clicks, and most importantly search terms for improving SEO. The reports are easy to generate as well as read, especially for small inexperienced business owners.
  • Marketing: When using the BC platform businesses are able to link up easily with Adobe Marketing to automatically send out emails and newsletters. Its a very smooth and painless process.
  • Online Editing: This is probably the best part of BC. Once a design is approved and launched on the platform, my clients do not have to contact me for small content updates. This frees me up as a small business owner to concentrate on design, new clients, and larger projects for existing clients.
Dan Butler profile photo

OutboundEngine

  • Great catch phrases.
  • Offer a wide range of topics within the industry to peak the interest of the various end users, such as, home owner, investor, interior decorator and the like.
  • Good tracking and notification system.
  • Excellent customer service and follow-through.
MICHELLE RYAN - REALTOR®, ABR®, CLHMS®, GRI, SRS profile photo

Cons

Adobe Business Catalyst (Discontinued)

  • The Web Forms is very helpful and easy to create. Placing the forms is simple especially when inserting as a module. The problem comes after placement. It is time consuming if there are any edits that need to be made to the form. For example, if you are in the U.S., you typically do not want other countries to show up on a dropdown menu. It would be great if BC would allow you to check the countries (or states) that you want to be active. Also, often times within a web form you may want to include to separate address fields. That is not allowed unless you go back and do custom editing for the forms. "Workarounds" are typically possible but for the designer, anything that adds time to the process also cuts down on profitability.
  • Where we enjoy the ease of creating Photo Galleries, we also don't like the fact that you can style the output like you can within other module templates. For example, many clients would like to offer better descriptions and even style the descriptions. If displaying a photo from a art museum, you may want to give the proper title and that would include italicizing the name of the artwork.
  • One of our biggest pet peeves is the fact that BC only offers the European date style when displaying that dates in the modules. You should be able to check a box on which date style should be shown.
  • On Web Apps, almost everything is fantastic EXCEPT for the ability to sort web app items by date. If I wanted to create a calendar of events based on a web app I want to create, I would want to be able to display those items in chronological order.
  • The Event Module is great except the way it uses a quirky form to process payments and reserve events. It should behave more like an ecommerce solution where the form is easier to fill out, customize, submit and process.
Jeff French profile photo

OutboundEngine

  • The dashboard is a bit confusing; offer video tutorials.
  • Offer an app for the smartphones and other devices.
MICHELLE RYAN - REALTOR®, ABR®, CLHMS®, GRI, SRS profile photo

Likelihood to Renew

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo

OutboundEngine

No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo

OutboundEngine

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo

OutboundEngine

No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo

OutboundEngine

No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo

OutboundEngine

OutboundEngine 9.1
Based on 1 answer
I have tried other providers located in other states and their content was not relevant to my area and was not read by any of my database receiving the emails. OutboundEngine gets a very acceptable "email's opened" within my mailing list.
Ronda Needham profile photo

Online Training

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo

OutboundEngine

No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo

OutboundEngine

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Business Catalyst (Discontinued)

I prefer Adobe Business Catalyst to the open source competitors because they require a bit of upkeep to keep versions and plug-ins updated; BC does the versioning and updating for you.
Jerry Dever profile photo

OutboundEngine

OutboundEngine does the work for me so that emails are actually going out. Constant Contact has a ton of flexibility and is a great platform, but I was never using it because I rarely found time to create my own content.
Sara Seely profile photo

Scalability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo

OutboundEngine

No score
No answers yet
No answers on this topic

Return on Investment

Adobe Business Catalyst (Discontinued)

  • Positive: Offering a solution to clients that need an in-depth eCommerce platform
  • Positive: A deeper understanding of the power of CRM
  • Negative: A new requirement to learn and support the platform
Victor Campos profile photo

OutboundEngine

  • I know people who receive the content are reading it because they leave comments.
Ronda Needham profile photo

Screenshots

Adobe Business Catalyst (Discontinued)

Pricing Details

Adobe Business Catalyst (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Business Catalyst (Discontinued) Editions & Modules

Adobe Business Catalyst (Discontinued)
Additional Pricing Details

OutboundEngine

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$99*
1.  per user

OutboundEngine Editions & Modules

OutboundEngine
Edition
Basic
$1791
Value
$2291
Premium
$2991
1. per user
Additional Pricing Details
More information is available on the vendor's website.

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