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58 Ratings
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Score 7.8 out of 101
6 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

I feel that Adobe Business Catalyst (BC) is best suited to small businesses and free lance designers reselling to small businesses. The whole interface is very personal and easy to use from an inexperienced perspective. This makes it a perfect platform for small business websites or even portfolio websites. Its lack of different server side protocols and languages makes it perfect for the small scale web implementation.
Dan Butler profile photo

OutboundEngine

Their customer service and offerings keep getting better. I have been with them for nearly 2 years and it has been one of the best investments I made.
MICHELLE RYAN - REALTOR®, ABR®, CLHMS®, GRI, SRS profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
OutboundEngine
WYSIWYG email editor
Adobe Business Catalyst
2.5
OutboundEngine
Dynamic content
Adobe Business Catalyst
9.0
OutboundEngine
Ability to test dynamic content
Adobe Business Catalyst
7.6
OutboundEngine
Landing pages
Adobe Business Catalyst
6.7
OutboundEngine
A/B testing
Adobe Business Catalyst
7.0
OutboundEngine
Mobile optimization
Adobe Business Catalyst
8.0
OutboundEngine
Email deliverability
Adobe Business Catalyst
8.1
OutboundEngine
List management
Adobe Business Catalyst
3.2
OutboundEngine
Triggered drip sequences
Adobe Business Catalyst
6.8
OutboundEngine

Lead Management

Adobe Business Catalyst
1.8
OutboundEngine
Lead nurturing
Adobe Business Catalyst
1.8
OutboundEngine
Lead scoring and grading
Adobe Business Catalyst
2.2
OutboundEngine
Data quality management
Adobe Business Catalyst
1.5
OutboundEngine
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
OutboundEngine

Campaign Management

Adobe Business Catalyst
2.4
OutboundEngine
Calendaring
Adobe Business Catalyst
2.5
OutboundEngine
Event/webinar marketing
Adobe Business Catalyst
2.3
OutboundEngine

Social Media Marketing

Adobe Business Catalyst
8.2
OutboundEngine
Social sharing and campaigns
Adobe Business Catalyst
7.8
OutboundEngine
Social profile integration
Adobe Business Catalyst
8.6
OutboundEngine

Reporting & Analytics

Adobe Business Catalyst
7.1
OutboundEngine
Dashboards
Adobe Business Catalyst
8.0
OutboundEngine
Standard reports
Adobe Business Catalyst
7.1
OutboundEngine
Custom reports
Adobe Business Catalyst
6.1
OutboundEngine

Platform & Infrastructure

Adobe Business Catalyst
6.4
OutboundEngine
API
Adobe Business Catalyst
7.1
OutboundEngine
Role-based workflow & approvals
Adobe Business Catalyst
7.0
OutboundEngine
Customizability
Adobe Business Catalyst
6.0
OutboundEngine
Integration with Salesforce.com
Adobe Business Catalyst
5.5
OutboundEngine

Pros

  • Analytics: I am able to see on multiple levels traffic, clicks, and most importantly search terms for improving SEO. The reports are easy to generate as well as read, especially for small inexperienced business owners.
  • Marketing: When using the BC platform businesses are able to link up easily with Adobe Marketing to automatically send out emails and newsletters. Its a very smooth and painless process.
  • Online Editing: This is probably the best part of BC. Once a design is approved and launched on the platform, my clients do not have to contact me for small content updates. This frees me up as a small business owner to concentrate on design, new clients, and larger projects for existing clients.
Dan Butler profile photo
  • Great catch phrases.
  • Offer a wide range of topics within the industry to peak the interest of the various end users, such as, home owner, investor, interior decorator and the like.
  • Good tracking and notification system.
  • Excellent customer service and follow-through.
MICHELLE RYAN - REALTOR®, ABR®, CLHMS®, GRI, SRS profile photo

Cons

  • Better drill down of the reports & analytics feature.
  • Better integration and clarity with the CRM (Customer Relations Management) section.
  • More selection of HTML5/CSS3 Responsive templates.
Hudsen Smith profile photo
  • The dashboard is a bit confusing; offer video tutorials.
  • Offer an app for the smartphones and other devices.
MICHELLE RYAN - REALTOR®, ABR®, CLHMS®, GRI, SRS profile photo

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Pauline Kraus profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Business Catalyst9.7
Based on 4 answers
It's easy to log in; areas are well marked, and support is available if needed.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus profile photo
OutboundEngine9.1
Based on 1 answer
I have tried other providers located in other states and their content was not relevant to my area and was not read by any of my database receiving the emails. OutboundEngine gets a very acceptable "email's opened" within my mailing list.
Ronda Needham profile photo

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We prefer Adobe Business Catalyst over WordPress. Adobe Business Catalyst websites are more secure and you don't have to update plug-ins. Saving our clients in cost over time.
Debra Scarpa profile photo
OutboundEngine does the work for me so that emails are actually going out. Constant Contact has a ton of flexibility and is a great platform, but I was never using it because I rarely found time to create my own content.
Sara Seely profile photo

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • It allows me to gain more customers by providing a more affordable website solution to them.
Aaron Landry profile photo
  • I know people who receive the content are reading it because they leave comments.
Ronda Needham profile photo

Screenshots

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Business Catalyst Editions & Modules
Adobe Business Catalyst
Additional Pricing Details

OutboundEngine

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$99*
1.  per user
OutboundEngine Editions & Modules
OutboundEngine
Edition
Basic
$1791
Value
$2291
Premium
$2991
1. per user
Additional Pricing Details
More information is available on the vendor's website.