What users are saying about
Top Rated
93 Ratings

Bronto

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Top Rated
111 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Bronto

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Top Rated
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Bronto

We've used Bronto for the past year or so with a couple of our larger clients. It's super easy to work with and offers good strategies to get the most out of our email marketing campaigns. It has automated responders that help with e-newsletters and campaign sign-ups, which streamlines our workload and saves us the headache of tracking all this stuff ourselves. This software is ideal for large companies with huge returns.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Bronto
8.0
WYSIWYG email editor
Adobe Campaign
7.5
Bronto
8.5
Dynamic content
Adobe Campaign
8.1
Bronto
7.7
Ability to test dynamic content
Adobe Campaign
8.4
Bronto
7.3
Landing pages
Adobe Campaign
7.7
Bronto
6.6
A/B testing
Adobe Campaign
6.9
Bronto
8.0
Mobile optimization
Adobe Campaign
7.7
Bronto
8.0
Email deliverability
Adobe Campaign
8.7
Bronto
8.7
List management
Adobe Campaign
8.4
Bronto
8.3
Triggered drip sequences
Adobe Campaign
7.5
Bronto
8.6

Lead Management

Adobe Campaign
6.8
Bronto
Lead nurturing
Adobe Campaign
7.4
Bronto
Lead scoring and grading
Adobe Campaign
7.2
Bronto
Data quality management
Adobe Campaign
6.5
Bronto
Automated sales alerts and tasks
Adobe Campaign
6.2
Bronto

Campaign Management

Adobe Campaign
7.4
Bronto
Calendaring
Adobe Campaign
7.5
Bronto
Event/webinar marketing
Adobe Campaign
7.3
Bronto

Social Media Marketing

Adobe Campaign
8.0
Bronto
Social sharing and campaigns
Adobe Campaign
8.1
Bronto
Social profile integration
Adobe Campaign
7.8
Bronto

Reporting & Analytics

Adobe Campaign
8.0
Bronto
7.7
Dashboards
Adobe Campaign
8.4
Bronto
7.9
Standard reports
Adobe Campaign
8.3
Bronto
7.7
Custom reports
Adobe Campaign
7.2
Bronto
7.3

Platform & Infrastructure

Adobe Campaign
7.6
Bronto
API
Adobe Campaign
8.0
Bronto
Role-based workflow & approvals
Adobe Campaign
8.4
Bronto
Customizability
Adobe Campaign
8.1
Bronto
Integration with Salesforce.com
Adobe Campaign
7.5
Bronto
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Bronto
Integration with SugarCRM
Adobe Campaign
6.3
Bronto

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Live chat- the Bronto platform is very complex in the sense that there are a lot of things that it offers, so it helps a lot to have a dedicated chat function.
  • New drag and drop editor- I love the ease of use of building new email templates and the amount of customization that's possible without needing HTML knowledge.
  • Reporting- the metrics that Bronto provides help us easily judge the overall health of our email lists at a glance. We're also able to dig in with more detail if needed.
No photo available

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • Customer Service is only English based.
  • Besides the first launch period, you will need to develop the experience curve by yourself.
  • Sending the pricing policy is based on a CPM logic.
Ignacio Sime profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Bronto9.0
Based on 4 answers
Found another program we liked better at a lower price that has all the functionality we needed
Barbara Wiesner profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Bronto9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Bronto10.0
Based on 1 answer
I never experienced any downtime.
No photo available

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Bronto8.0
Based on 1 answer
No photo available

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Bronto2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Bronto8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Bronto9.0
Based on 1 answer
Easy to set up.
No photo available

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
They have a strong Magento integration, which is a great thing for B2C Magento e-commerce business. Also, they have all the automation features, which allows you to automatize the sendings depending on your strategy, but Bronto charges additional for each new features.
Ignacio Sime profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • We have seen a large lift in ROI from Bronto compared to when we were with Listrak. Mainly because Bronto had the same capabilities but was half the price.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Bronto

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Request pricing at info@bronto.com.

Bronto More Information