What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Bronto

Top Rated
109 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Bronto

Top Rated
109 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Bronto

Bronto is great for our use - B2C communication that gives us flexibility to use templates consistently, or build something new for a specific delivery. Unfortunately with our company's web hosting, we don't have the capability for Cart Recovery or other apps that Bronto has at its disposal
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Bronto
8.0
WYSIWYG email editor
Adobe Campaign
7.3
Bronto
8.5
Dynamic content
Adobe Campaign
7.9
Bronto
7.7
Ability to test dynamic content
Adobe Campaign
8.2
Bronto
7.2
Landing pages
Adobe Campaign
7.9
Bronto
6.1
A/B testing
Adobe Campaign
6.9
Bronto
8.3
Mobile optimization
Adobe Campaign
8.4
Bronto
8.1
Email deliverability
Adobe Campaign
8.6
Bronto
8.9
List management
Adobe Campaign
8.2
Bronto
8.5
Triggered drip sequences
Adobe Campaign
7.5
Bronto
8.9

Lead Management

Adobe Campaign
6.9
Bronto
Lead nurturing
Adobe Campaign
7.5
Bronto
Lead scoring and grading
Adobe Campaign
7.2
Bronto
Data quality management
Adobe Campaign
6.6
Bronto
Automated sales alerts and tasks
Adobe Campaign
6.3
Bronto

Campaign Management

Adobe Campaign
7.4
Bronto
Calendaring
Adobe Campaign
7.5
Bronto
Event/webinar marketing
Adobe Campaign
7.3
Bronto

Social Media Marketing

Adobe Campaign
8.1
Bronto
Social sharing and campaigns
Adobe Campaign
8.2
Bronto
Social profile integration
Adobe Campaign
7.9
Bronto

Reporting & Analytics

Adobe Campaign
7.7
Bronto
7.7
Dashboards
Adobe Campaign
8.3
Bronto
8.0
Standard reports
Adobe Campaign
8.1
Bronto
7.7
Custom reports
Adobe Campaign
6.8
Bronto
7.3

Platform & Infrastructure

Adobe Campaign
7.6
Bronto
API
Adobe Campaign
8.1
Bronto
Role-based workflow & approvals
Adobe Campaign
8.5
Bronto
Customizability
Adobe Campaign
8.0
Bronto
Integration with Salesforce.com
Adobe Campaign
7.9
Bronto
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Bronto
Integration with SugarCRM
Adobe Campaign
6.3
Bronto

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • The message editor is easy to learn, easy to use, and allows you to build sophisticated messages with little to no development knowledge.
  • The available feature set has allowed us to not only significantly grow our revenue from email marketing, but also allows for years of future growth and expansion of our email marketing programs. Key to this growth is a newer feature called Recommendations which serves up real time product suggestions based on browsing and purchase data of existing customers.
  • When needed, the Bronto support team is knowledgeable, and quick to resolve issues, help us learn a new feature, or just point us in the right direction of solving our own problems.
Tim Taylor profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • It is an Oracle brand, so there is going to be an Oracle price tag associated with it...
  • There are separate charges that a typical user will have to pay for. For example, we had to buy add-ons for email tracking and browsing history that were not included in the base price.
Chandler Elmore profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Bronto5.0
Based on 3 answers
Found another program we liked better at a lower price that has all the functionality we needed
Barbara Wiesner profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Bronto9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Bronto10.0
Based on 1 answer
I never experienced any downtime.
No photo available

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Bronto8.0
Based on 1 answer
No photo available

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Bronto2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Bronto8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Bronto9.0
Based on 1 answer
Easy to set up.
No photo available

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Bronto is by far one of the easiest platforms to learn and interact with, especially when compared to something like Infusionsoft. I enjoyed using the technical structure I learned from Infusionsoft and placing it into Bronto's interface. The reason we as an agency used Bronto was due to client preference and what the client saw as needed features.
Chandler Elmore profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • All of our metrics have either gotten worse or stayed flat since moving to Bronto
Christopher Colahan, MBA profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Bronto

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Request pricing at info@bronto.com.

Bronto More Information