What users are saying about
Top Rated
93 Ratings
11 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Emarsys

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Emarsys
6.4
WYSIWYG email editor
Adobe Campaign
7.5
Emarsys
Dynamic content
Adobe Campaign
8.1
Emarsys
Ability to test dynamic content
Adobe Campaign
8.4
Emarsys
7.0
Landing pages
Adobe Campaign
7.7
Emarsys
7.0
A/B testing
Adobe Campaign
6.9
Emarsys
6.0
Mobile optimization
Adobe Campaign
7.7
Emarsys
5.0
Email deliverability
Adobe Campaign
8.7
Emarsys
7.0
List management
Adobe Campaign
8.4
Emarsys
7.0
Triggered drip sequences
Adobe Campaign
7.5
Emarsys
6.0

Lead Management

Adobe Campaign
6.8
Emarsys
6.0
Lead nurturing
Adobe Campaign
7.4
Emarsys
6.0
Lead scoring and grading
Adobe Campaign
7.2
Emarsys
6.0
Data quality management
Adobe Campaign
6.5
Emarsys
Automated sales alerts and tasks
Adobe Campaign
6.2
Emarsys

Campaign Management

Adobe Campaign
7.4
Emarsys
Calendaring
Adobe Campaign
7.5
Emarsys
Event/webinar marketing
Adobe Campaign
7.3
Emarsys

Social Media Marketing

Adobe Campaign
8.0
Emarsys
Social sharing and campaigns
Adobe Campaign
8.1
Emarsys
Social profile integration
Adobe Campaign
7.8
Emarsys

Reporting & Analytics

Adobe Campaign
8.0
Emarsys
5.3
Dashboards
Adobe Campaign
8.4
Emarsys
7.0
Standard reports
Adobe Campaign
8.3
Emarsys
6.0
Custom reports
Adobe Campaign
7.2
Emarsys
3.0

Platform & Infrastructure

Adobe Campaign
7.6
Emarsys
2.3
API
Adobe Campaign
8.0
Emarsys
5.0
Role-based workflow & approvals
Adobe Campaign
8.4
Emarsys
1.0
Customizability
Adobe Campaign
8.1
Emarsys
1.0
Integration with Salesforce.com
Adobe Campaign
7.5
Emarsys
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Emarsys
Integration with SugarCRM
Adobe Campaign
6.3
Emarsys

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
No photo available

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • The on-boarding process is not straightforward
  • It's not cheap
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Emarsys9.9
Based on 2 answers
We have no intention of changing Emarsys
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger
No photo available

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Emarsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

Emarsys More Information