What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
247 Ratings
22 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
247 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.2 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Emarsys

The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Emarsys
6.6
WYSIWYG email editor
Adobe Campaign
8.6
Emarsys
1.0
Dynamic content
Adobe Campaign
8.4
Emarsys
7.0
Ability to test dynamic content
Adobe Campaign
8.3
Emarsys
8.3
Landing pages
Adobe Campaign
8.8
Emarsys
7.0
A/B testing
Adobe Campaign
8.8
Emarsys
8.7
Mobile optimization
Adobe Campaign
7.8
Emarsys
7.0
Email deliverability reporting
Adobe Campaign
8.5
Emarsys
8.0
List management
Adobe Campaign
8.1
Emarsys
7.0
Triggered drip sequences
Adobe Campaign
7.9
Emarsys
5.0

Lead Management

Adobe Campaign
6.7
Emarsys
6.0
Lead nurturing
Adobe Campaign
7.1
Emarsys
6.0
Lead scoring and grading
Adobe Campaign
7.3
Emarsys
6.0
Data quality management
Adobe Campaign
6.3
Emarsys
Automated sales alerts and tasks
Adobe Campaign
6.0
Emarsys

Campaign Management

Adobe Campaign
7.7
Emarsys
Calendaring
Adobe Campaign
8.0
Emarsys
Event/webinar marketing
Adobe Campaign
7.4
Emarsys

Social Media Marketing

Adobe Campaign
7.9
Emarsys
Social sharing and campaigns
Adobe Campaign
8.0
Emarsys
Social profile integration
Adobe Campaign
7.7
Emarsys

Reporting & Analytics

Adobe Campaign
8.3
Emarsys
8.1
Dashboards
Adobe Campaign
8.2
Emarsys
9.0
Standard reports
Adobe Campaign
8.6
Emarsys
8.3
Custom reports
Adobe Campaign
8.0
Emarsys
7.0

Platform & Infrastructure

Adobe Campaign
7.4
Emarsys
6.3
API
Adobe Campaign
7.1
Emarsys
8.0
Role-based workflow & approvals
Adobe Campaign
8.0
Emarsys
1.0
Customizability
Adobe Campaign
7.6
Emarsys
9.9
Integration with Salesforce.com
Adobe Campaign
8.1
Emarsys
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Emarsys
Integration with SugarCRM
Adobe Campaign
6.5
Emarsys

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Emarsys

  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Emarsys

  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Emarsys

Emarsys competes very well with its competitors
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Emarsys

  • We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Emarsys
3.7

Likelihood to Renew

Adobe Campaign
8.4
Emarsys
9.9

Usability

Adobe Campaign
6.8
Emarsys

Reliability and Availability

Adobe Campaign
7.0
Emarsys

Performance

Adobe Campaign
7.0
Emarsys

Support Rating

Adobe Campaign
4.5
Emarsys

In-Person Training

Adobe Campaign
8.0
Emarsys

Online Training

Adobe Campaign
8.0
Emarsys

Implementation Rating

Adobe Campaign
8.0
Emarsys

Add comparison