What users are saying about

Adobe Campaign

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126 Ratings
13 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101
13 Ratings
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Score 4.4 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
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Emarsys

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Emarsys
4.2
WYSIWYG email editor
Adobe Campaign
7.4
Emarsys
1.0
Dynamic content
Adobe Campaign
8.3
Emarsys
1.0
Ability to test dynamic content
Adobe Campaign
8.3
Emarsys
5.9
Landing pages
Adobe Campaign
7.9
Emarsys
7.0
A/B testing
Adobe Campaign
7.3
Emarsys
6.0
Mobile optimization
Adobe Campaign
7.8
Emarsys
2.8
Email deliverability
Adobe Campaign
8.7
Emarsys
5.3
List management
Adobe Campaign
8.1
Emarsys
3.6
Triggered drip sequences
Adobe Campaign
7.2
Emarsys
5.4

Lead Management

Adobe Campaign
6.8
Emarsys
6.0
Lead nurturing
Adobe Campaign
7.3
Emarsys
6.0
Lead scoring and grading
Adobe Campaign
7.2
Emarsys
6.0
Data quality management
Adobe Campaign
6.4
Emarsys
Automated sales alerts and tasks
Adobe Campaign
6.1
Emarsys

Campaign Management

Adobe Campaign
7.3
Emarsys
Calendaring
Adobe Campaign
7.3
Emarsys
Event/webinar marketing
Adobe Campaign
7.3
Emarsys

Social Media Marketing

Adobe Campaign
7.9
Emarsys
Social sharing and campaigns
Adobe Campaign
8.1
Emarsys
Social profile integration
Adobe Campaign
7.8
Emarsys

Reporting & Analytics

Adobe Campaign
7.7
Emarsys
4.8
Dashboards
Adobe Campaign
7.9
Emarsys
7.0
Standard reports
Adobe Campaign
8.2
Emarsys
5.4
Custom reports
Adobe Campaign
7.2
Emarsys
1.9

Platform & Infrastructure

Adobe Campaign
7.3
Emarsys
2.3
API
Adobe Campaign
7.0
Emarsys
5.0
Role-based workflow & approvals
Adobe Campaign
8.0
Emarsys
1.0
Customizability
Adobe Campaign
7.6
Emarsys
1.0
Integration with Salesforce.com
Adobe Campaign
7.5
Emarsys
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Emarsys
Integration with SugarCRM
Adobe Campaign
6.3
Emarsys

Pros

  • Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
  • Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
  • Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.
Canh Tran profile photo
  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
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Cons

  • Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
  • Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
Canh Tran profile photo
  • The on-boarding process is not straightforward
  • It's not cheap
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Emarsys9.9
Based on 2 answers
We have no intention of changing Emarsys
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
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Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.They need to seriously improve the email automation flows and content building screens.
Joel Samonie profile photo

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
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  • It's extremely expensive and rigid. Our customer database is growing so it's netting an overall positive ROI.
Joel Samonie profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Emarsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

Emarsys More Information