What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Emarsys

11 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Emarsys

11 Ratings
Score 5.7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Emarsys

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Emarsys
6.4
WYSIWYG email editor
Adobe Campaign
7.3
Emarsys
Dynamic content
Adobe Campaign
7.9
Emarsys
Ability to test dynamic content
Adobe Campaign
8.2
Emarsys
7.0
Landing pages
Adobe Campaign
8.0
Emarsys
7.0
A/B testing
Adobe Campaign
7.0
Emarsys
6.0
Mobile optimization
Adobe Campaign
8.4
Emarsys
5.0
Email deliverability
Adobe Campaign
8.6
Emarsys
7.0
List management
Adobe Campaign
8.2
Emarsys
7.0
Triggered drip sequences
Adobe Campaign
7.5
Emarsys
6.0

Lead Management

Adobe Campaign
6.9
Emarsys
6.0
Lead nurturing
Adobe Campaign
7.5
Emarsys
6.0
Lead scoring and grading
Adobe Campaign
7.2
Emarsys
6.0
Data quality management
Adobe Campaign
6.6
Emarsys
Automated sales alerts and tasks
Adobe Campaign
6.3
Emarsys

Campaign Management

Adobe Campaign
7.4
Emarsys
Calendaring
Adobe Campaign
7.5
Emarsys
Event/webinar marketing
Adobe Campaign
7.3
Emarsys

Social Media Marketing

Adobe Campaign
8.1
Emarsys
Social sharing and campaigns
Adobe Campaign
8.2
Emarsys
Social profile integration
Adobe Campaign
7.9
Emarsys

Reporting & Analytics

Adobe Campaign
7.8
Emarsys
5.3
Dashboards
Adobe Campaign
8.3
Emarsys
7.0
Standard reports
Adobe Campaign
8.1
Emarsys
6.0
Custom reports
Adobe Campaign
6.9
Emarsys
3.0

Platform & Infrastructure

Adobe Campaign
7.6
Emarsys
2.3
API
Adobe Campaign
8.1
Emarsys
5.0
Role-based workflow & approvals
Adobe Campaign
8.5
Emarsys
1.0
Customizability
Adobe Campaign
8.0
Emarsys
1.0
Integration with Salesforce.com
Adobe Campaign
7.9
Emarsys
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Emarsys
Integration with SugarCRM
Adobe Campaign
6.4
Emarsys

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
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  • Mail automation
  • Easy integration with most of the systems
  • Great account management
  • Easy to use
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Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
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  • The on-boarding process is not straightforward
  • It's not cheap
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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Emarsys9.9
Based on 2 answers
We have no intention of changing Emarsys
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Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
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We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they convinced us. Emarsys automation was meeting the requirements and account managers were super helpful
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Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Email cycle ROI was around 4-6
  • With automation on customer survey collection rate increased by %10
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Emarsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details