Adobe Campaign vs Jumplead

• Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
• Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
• Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
• Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
• Customer Interaction Management and Offers presentation
• Customer Surveys and Subscription

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• Jumplead provides a great contact list database - You can assign contacts to different stages of the sales funnel, add different tags for different types of contact needs, add notes, see when contacts visit your website, how many times they visit, where they visit, and add auto-responder emails when contacts visit certain pages. Jumplead also provides users with hot leads lists of contacts that visit their via every day, once a week, once a month or never. The email notification is your choice.
• Autoresponders and email blast - We send out multiple emails per month from 3 different accounts that we've started on Jumplead. (We can switch between all 3 accounts from one user interface.) With email and autoresponder emails we can set up schedules, automatic triggers, and see analytics with open rates, click through rates, deliveries, bounce back, unsubscribed and more.
• Landing pages and lead generation forms - This are especially great because we can set up forms to capture contacts right from the Jumplead platform which makes all of the above functions more seamless.
• Customer Service - Maybe I should have stated this one first. Matt and the rest of the team at Jumplead are, how do I say this, AMAZING! They have helped me figure out every question I have had, with attention to detail in explanation and with time sensitivity.

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• Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
• The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.

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• Contacts - The first and last name are mandatory for upload, which doesn't always work with our client contact lists. They started lead gen forms that captured contacts before starting with Jumplead that didn't require first and last name, so importing into Jumplead is either null and void or you have to fill in the spreadsheet with a letter in the first and last name column, which can be timely and inefficient.

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• Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
• Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
• New intelligence allowing us to increase conversion in the shop.

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• Increased margins
• Faster dev lead times
• increased campaign results

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