Adobe Campaign vs Jumplead

• It helps us predict what customers will do...then reacts accordingly.
• AC makes it easy for us to lay out logical workflows and automation with a visual orchestration.
• Helps us identify and predict the next steps in campaigns.

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• Jumplead provides a great contact list database - You can assign contacts to different stages of the sales funnel, add different tags for different types of contact needs, add notes, see when contacts visit your website, how many times they visit, where they visit, and add auto-responder emails when contacts visit certain pages. Jumplead also provides users with hot leads lists of contacts that visit their via every day, once a week, once a month or never. The email notification is your choice.
• Autoresponders and email blast - We send out multiple emails per month from 3 different accounts that we've started on Jumplead. (We can switch between all 3 accounts from one user interface.) With email and autoresponder emails we can set up schedules, automatic triggers, and see analytics with open rates, click through rates, deliveries, bounce back, unsubscribed and more.
• Landing pages and lead generation forms - This are especially great because we can set up forms to capture contacts right from the Jumplead platform which makes all of the above functions more seamless.
• Customer Service - Maybe I should have stated this one first. Matt and the rest of the team at Jumplead are, how do I say this, AMAZING! They have helped me figure out every question I have had, with attention to detail in explanation and with time sensitivity.

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• Steep learning curve
• Duplication of user profiles has been a problem
• The new creative design editor has some quirks

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• UI has some annoying issues, like being unable to copy certain items.
• Cannot daisy chain automations.
• API is not a true REST API, it requires Oath.

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• We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
• Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
• Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)

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• Increased margins
• Faster dev lead times
• increased campaign results

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