We use Jumplead as our marketing automation tool. It is used by our marketing department to schedule emails and analyze traffic patterns and results. The sales group uses it to track individual interest levels and interaction with our site and content.
I used Hatchbuck for a few years but I switched to Jumplead because Hatchbuck did not track visitors by IP address and then merge visit data when someone filled out a form like Jumplead does. Jumplead also had better traffic analytics and does keyword rankings. Hatchbuck was stronger at managing and editing contacts and creating lists. Other features were comparable.