What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

MindFire Studio

4 Ratings
Score 5.9 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
MindFire Studio
5.4
WYSIWYG email editor
Adobe Campaign
7.3
MindFire Studio
2.0
Dynamic content
Adobe Campaign
7.9
MindFire Studio
Ability to test dynamic content
Adobe Campaign
8.2
MindFire Studio
3.0
Landing pages
Adobe Campaign
7.9
MindFire Studio
5.8
A/B testing
Adobe Campaign
7.0
MindFire Studio
Mobile optimization
Adobe Campaign
8.4
MindFire Studio
Email deliverability
Adobe Campaign
8.6
MindFire Studio
10.0
List management
Adobe Campaign
8.2
MindFire Studio
5.9
Triggered drip sequences
Adobe Campaign
7.5
MindFire Studio
6.0

Lead Management

Adobe Campaign
6.9
MindFire Studio
5.3
Lead nurturing
Adobe Campaign
7.5
MindFire Studio
5.0
Lead scoring and grading
Adobe Campaign
7.2
MindFire Studio
6.0
Data quality management
Adobe Campaign
6.6
MindFire Studio
5.0
Automated sales alerts and tasks
Adobe Campaign
6.3
MindFire Studio
5.0

Campaign Management

Adobe Campaign
7.4
MindFire Studio
5.0
Calendaring
Adobe Campaign
7.5
MindFire Studio
6.0
Event/webinar marketing
Adobe Campaign
7.3
MindFire Studio
4.0

Social Media Marketing

Adobe Campaign
8.1
MindFire Studio
4.0
Social sharing and campaigns
Adobe Campaign
8.2
MindFire Studio
4.0
Social profile integration
Adobe Campaign
7.9
MindFire Studio
4.0

Reporting & Analytics

Adobe Campaign
7.7
MindFire Studio
6.0
Dashboards
Adobe Campaign
8.3
MindFire Studio
6.0
Standard reports
Adobe Campaign
8.1
MindFire Studio
Custom reports
Adobe Campaign
6.9
MindFire Studio

Platform & Infrastructure

Adobe Campaign
7.6
MindFire Studio
4.3
API
Adobe Campaign
8.1
MindFire Studio
4.0
Role-based workflow & approvals
Adobe Campaign
8.5
MindFire Studio
5.0
Customizability
Adobe Campaign
8.0
MindFire Studio
4.0
Integration with Salesforce.com
Adobe Campaign
7.9
MindFire Studio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
MindFire Studio
Integration with SugarCRM
Adobe Campaign
6.4
MindFire Studio

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Mindfire provides a direct correlation to a print piece.
No photo available

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
No photo available

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • It has been a neutral experience
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MindFire Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details