What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
4 Ratings
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Score 6 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
MindFire Studio
5.4
WYSIWYG email editor
Adobe Campaign
7.5
MindFire Studio
2.0
Dynamic content
Adobe Campaign
8.1
MindFire Studio
Ability to test dynamic content
Adobe Campaign
8.4
MindFire Studio
3.0
Landing pages
Adobe Campaign
7.7
MindFire Studio
5.4
A/B testing
Adobe Campaign
6.9
MindFire Studio
Mobile optimization
Adobe Campaign
7.7
MindFire Studio
Email deliverability
Adobe Campaign
8.7
MindFire Studio
10.0
List management
Adobe Campaign
8.4
MindFire Studio
5.7
Triggered drip sequences
Adobe Campaign
7.5
MindFire Studio
6.0

Lead Management

Adobe Campaign
6.8
MindFire Studio
5.3
Lead nurturing
Adobe Campaign
7.4
MindFire Studio
5.0
Lead scoring and grading
Adobe Campaign
7.2
MindFire Studio
6.0
Data quality management
Adobe Campaign
6.5
MindFire Studio
5.0
Automated sales alerts and tasks
Adobe Campaign
6.2
MindFire Studio
5.0

Campaign Management

Adobe Campaign
7.4
MindFire Studio
5.0
Calendaring
Adobe Campaign
7.5
MindFire Studio
6.0
Event/webinar marketing
Adobe Campaign
7.3
MindFire Studio
4.0

Social Media Marketing

Adobe Campaign
8.0
MindFire Studio
4.0
Social sharing and campaigns
Adobe Campaign
8.2
MindFire Studio
4.0
Social profile integration
Adobe Campaign
7.8
MindFire Studio
4.0

Reporting & Analytics

Adobe Campaign
8.0
MindFire Studio
6.0
Dashboards
Adobe Campaign
8.4
MindFire Studio
6.0
Standard reports
Adobe Campaign
8.3
MindFire Studio
Custom reports
Adobe Campaign
7.2
MindFire Studio

Platform & Infrastructure

Adobe Campaign
7.6
MindFire Studio
4.3
API
Adobe Campaign
8.0
MindFire Studio
4.0
Role-based workflow & approvals
Adobe Campaign
8.4
MindFire Studio
5.0
Customizability
Adobe Campaign
8.1
MindFire Studio
4.0
Integration with Salesforce.com
Adobe Campaign
7.5
MindFire Studio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
MindFire Studio
Integration with SugarCRM
Adobe Campaign
6.3
MindFire Studio

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Mindfire provides a direct correlation to a print piece.
No photo available

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
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  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
No photo available

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • It has been a neutral experience
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

MindFire Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MindFire Studio More Information