What users are saying about
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139 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
4 Ratings
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Score 6.3 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
MindFire Studio
5.2
WYSIWYG email editor
Adobe Campaign
7.4
MindFire Studio
2.0
Dynamic content
Adobe Campaign
8.3
MindFire Studio
Ability to test dynamic content
Adobe Campaign
8.3
MindFire Studio
3.0
Landing pages
Adobe Campaign
7.9
MindFire Studio
5.0
A/B testing
Adobe Campaign
7.3
MindFire Studio
Mobile optimization
Adobe Campaign
7.8
MindFire Studio
Email deliverability
Adobe Campaign
8.7
MindFire Studio
10.0
List management
Adobe Campaign
8.0
MindFire Studio
5.5
Triggered drip sequences
Adobe Campaign
7.2
MindFire Studio
6.0

Lead Management

Adobe Campaign
6.7
MindFire Studio
5.3
Lead nurturing
Adobe Campaign
7.2
MindFire Studio
5.0
Lead scoring and grading
Adobe Campaign
7.2
MindFire Studio
6.0
Data quality management
Adobe Campaign
6.4
MindFire Studio
5.0
Automated sales alerts and tasks
Adobe Campaign
6.1
MindFire Studio
5.0

Campaign Management

Adobe Campaign
7.3
MindFire Studio
5.0
Calendaring
Adobe Campaign
7.3
MindFire Studio
6.0
Event/webinar marketing
Adobe Campaign
7.3
MindFire Studio
4.0

Social Media Marketing

Adobe Campaign
7.9
MindFire Studio
4.0
Social sharing and campaigns
Adobe Campaign
8.1
MindFire Studio
4.0
Social profile integration
Adobe Campaign
7.7
MindFire Studio
4.0

Reporting & Analytics

Adobe Campaign
7.7
MindFire Studio
6.0
Dashboards
Adobe Campaign
7.8
MindFire Studio
6.0
Standard reports
Adobe Campaign
8.2
MindFire Studio
Custom reports
Adobe Campaign
7.2
MindFire Studio

Platform & Infrastructure

Adobe Campaign
7.2
MindFire Studio
4.3
API
Adobe Campaign
6.9
MindFire Studio
4.0
Role-based workflow & approvals
Adobe Campaign
8.0
MindFire Studio
5.0
Customizability
Adobe Campaign
7.5
MindFire Studio
4.0
Integration with Salesforce.com
Adobe Campaign
7.5
MindFire Studio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
MindFire Studio
Integration with SugarCRM
Adobe Campaign
6.4
MindFire Studio

Pros

Adobe Campaign

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available

MindFire Studio

  • Mindfire provides a direct correlation to a print piece.
No photo available

Cons

Adobe Campaign

  • Data import performance
  • The workflow management of backups
  • Allow more databases to access from Adobe Campaign
Vijaya Cheruku profile photo

MindFire Studio

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available

MindFire Studio

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

MindFire Studio

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

MindFire Studio

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

MindFire Studio

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

This tool was very powerful and seemed very easy to use for our direct mail capabilities, but wasn't adapted to email. However, as the market grew to involve more personalized expectations we needed to integrate other tools to handle email capabilities and it no longer seemed to fit the business case. It seemed like IBM had made a business decision to not invest in the product where it seems Adobe Campaign has been constantly improved and updated
Trevor Benson profile photo

MindFire Studio

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
No photo available

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

MindFire Studio

  • It has been a neutral experience
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MindFire Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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