Adobe Campaign vs. NiCE CXone Mpower

Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.

NICE CXone Mpower offers a great suite of products and tools appropriate for contact centers. It is a one stop shop for all of the monitoring, scheduling, reporting, and quality tools a large or small contact center may need. It is very feature rich and has many components, some of which we haven't even grown to adopt yet but may in the near future.

Incentivized

• It allows me to capture leads through various sources, such as website forms or landing pages.
• It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
• It provides robust analytics and reporting capabilities.

• Organizes everyone's interactions within the platform
• Shows interactions real time with productivity stats
• Makes Chat/Call quality a breeze with customizable quality forms
• Easy to share an interaction within the company for others to review
• Keeps everyone on track with scheduled lunches/breaks/meetings so you don't have to remember yourself and never miss another event again!

Incentivized

• Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
• Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
• The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.

Incentivized

• There can be changes in interface of the app, however it's still very good
• I would appreciete detailed web page with all necessary information, but when I need anything, the customer support is very quick and provide all the information
• Hardly to find any other :)

Incentivized

Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.

Nice made it possible for employees to work from anywhere with access to the internet, it made it possible to extract data from contacts in a very thorough way. In addition, the meticaes can be fully customized and the day-to-day monitoring of the operation is more visible.With nice, contacts with clients abroad became easier.

Incentivized

Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.

The lack of written SOPs makes some features (WFM / Performance management) very difficult to use. The training provided by NICE is extensive, but it's hard to remember everything shared in the hour. We spend so much time on the platform just trying to figure out how to use the features; it would be much easier with written instructions and screenshots.

Incentivized

Aside from frequent error prompts, the program is quite dependable

NICE inContact CXone is available when you need it. I have been using it for about a year and I have never suffered any issues that caused my not to have access to the product. If there are updates, they must be downloaded and install in the background because I do not see them

Incentivized

NICE inContact CXone performs very well even on old computers that are limited in resources. I use a older computer with limited memory and it seems to handle NICE inContact CXone very well in most cases. There will be times when it acts up for whatever reason bust over ninety percent of the time.

Incentivized

Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.

inContact only allows specific users to contact them for support. Even though I use the product daily and it accounts for a large amount of my workload, I still have to contact an authorized user to create an incident. These users are managers and their schedules are very busy. This can result in delays in incidents being opened and resolved.

Incentivized

The In-person training was fine for a general overview. I think it would have been really helpful to have a review of pre-built reports and how to use them as tools.

Incentivized

I would rate 10, since the explanations were far enough to catch all the usabilities.I would rate 10, since the explanations were far enough to catch all the usabilities.I would rate 10, since the explanations were far enough to catch all the usabilities.I would rate 10, since the explanations were far enough to catch all the usabilities.

Incentivized

We love the use of our new tools. However, NICE staff turnover was frustrating. We lost ground each time a new team took over. Some people were good some were not as much. Some people did great training while others were not as helpful

Incentivized

As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.

Incentivized

When it comes to this specific situation (cell centers) NICE definitely has an ADP beat. The analytics, scheduling, and forecasts are extremely well-tailored for this situation. ADP has a more comprehensive solution in my opinion - I feel their UI and mobile app are also more user-friendly. But in terms of performance management functionality, NICE has a more robust system and is able to create additional metrics if we need them When I used ADP there were no custom options available.

Incentivized

Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.

Incentivized

I rated 10, because Nice CX one is very much functional. You can simply acess it by website Nice, in any navigator, desktop, notebook or mobile, so you can in a fast way run on every departament of the company.

Incentivized

• Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
• Results have always seemed relative to us, as they vary greatly depending on how much is invested.

Incentivized

• NICE CXone has allowed us the ability to, on specific teams, not have to back fill positions due to attrition.
• NICE CXone has provided us insight into data metrics that we did not have before.
• NICE CXone provides us with visibility into the productivity of our offshore agents which we did NOT have prior to our partnership.

Incentivized