What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Resulticks-mCloud

2 Ratings
Score 6.8 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Resulticks-mCloud
7.6
WYSIWYG email editor
Adobe Campaign
7.3
Resulticks-mCloud
9.1
Dynamic content
Adobe Campaign
7.9
Resulticks-mCloud
7.3
Ability to test dynamic content
Adobe Campaign
8.2
Resulticks-mCloud
7.3
Landing pages
Adobe Campaign
7.9
Resulticks-mCloud
6.8
A/B testing
Adobe Campaign
6.9
Resulticks-mCloud
7.7
Mobile optimization
Adobe Campaign
8.4
Resulticks-mCloud
7.3
Email deliverability
Adobe Campaign
8.6
Resulticks-mCloud
7.3
List management
Adobe Campaign
8.2
Resulticks-mCloud
7.7
Triggered drip sequences
Adobe Campaign
7.5
Resulticks-mCloud
8.2

Lead Management

Adobe Campaign
6.9
Resulticks-mCloud
7.7
Lead nurturing
Adobe Campaign
7.5
Resulticks-mCloud
8.2
Lead scoring and grading
Adobe Campaign
7.2
Resulticks-mCloud
Data quality management
Adobe Campaign
6.6
Resulticks-mCloud
7.3
Automated sales alerts and tasks
Adobe Campaign
6.3
Resulticks-mCloud

Campaign Management

Adobe Campaign
7.4
Resulticks-mCloud
7.5
Calendaring
Adobe Campaign
7.5
Resulticks-mCloud
7.7
Event/webinar marketing
Adobe Campaign
7.3
Resulticks-mCloud
7.3

Social Media Marketing

Adobe Campaign
8.1
Resulticks-mCloud
7.5
Social sharing and campaigns
Adobe Campaign
8.2
Resulticks-mCloud
7.3
Social profile integration
Adobe Campaign
7.9
Resulticks-mCloud
7.7

Reporting & Analytics

Adobe Campaign
7.7
Resulticks-mCloud
7.0
Dashboards
Adobe Campaign
8.3
Resulticks-mCloud
7.3
Standard reports
Adobe Campaign
8.1
Resulticks-mCloud
7.3
Custom reports
Adobe Campaign
6.8
Resulticks-mCloud
6.4

Platform & Infrastructure

Adobe Campaign
7.6
Resulticks-mCloud
6.8
API
Adobe Campaign
8.1
Resulticks-mCloud
6.8
Role-based workflow & approvals
Adobe Campaign
8.5
Resulticks-mCloud
6.8
Customizability
Adobe Campaign
8.0
Resulticks-mCloud
6.8
Integration with Salesforce.com
Adobe Campaign
7.9
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Resulticks-mCloud
6.8
Integration with SugarCRM
Adobe Campaign
6.3
Resulticks-mCloud
6.8

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
Mani Gopalarathinam profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Resulticks-mCloud8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
Mani Gopalarathinam profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
Mani Gopalarathinam profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Resulticks-mCloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*
1.  per installation
Additional Pricing Details

Resulticks-mCloud More Information