What users are saying about
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Top Rated
247 Ratings

Adobe Campaign

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Top Rated
247 Ratings
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Score 8 out of 100
2 Ratings
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Score 6.8 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Resulticks-mCloud
7.6
WYSIWYG email editor
Adobe Campaign
8.6
Resulticks-mCloud
9.1
Dynamic content
Adobe Campaign
8.4
Resulticks-mCloud
7.3
Ability to test dynamic content
Adobe Campaign
8.3
Resulticks-mCloud
7.3
Landing pages
Adobe Campaign
8.8
Resulticks-mCloud
6.8
A/B testing
Adobe Campaign
8.8
Resulticks-mCloud
7.7
Mobile optimization
Adobe Campaign
7.8
Resulticks-mCloud
7.3
Email deliverability reporting
Adobe Campaign
8.5
Resulticks-mCloud
7.3
List management
Adobe Campaign
8.1
Resulticks-mCloud
7.7
Triggered drip sequences
Adobe Campaign
7.9
Resulticks-mCloud
8.2

Lead Management

Adobe Campaign
6.7
Resulticks-mCloud
7.7
Lead nurturing
Adobe Campaign
7.1
Resulticks-mCloud
8.2
Lead scoring and grading
Adobe Campaign
7.3
Resulticks-mCloud
Data quality management
Adobe Campaign
6.3
Resulticks-mCloud
7.3
Automated sales alerts and tasks
Adobe Campaign
6.0
Resulticks-mCloud

Campaign Management

Adobe Campaign
7.7
Resulticks-mCloud
7.5
Calendaring
Adobe Campaign
8.0
Resulticks-mCloud
7.7
Event/webinar marketing
Adobe Campaign
7.4
Resulticks-mCloud
7.3

Social Media Marketing

Adobe Campaign
7.9
Resulticks-mCloud
7.5
Social sharing and campaigns
Adobe Campaign
8.0
Resulticks-mCloud
7.3
Social profile integration
Adobe Campaign
7.7
Resulticks-mCloud
7.7

Reporting & Analytics

Adobe Campaign
8.3
Resulticks-mCloud
7.0
Dashboards
Adobe Campaign
8.2
Resulticks-mCloud
7.3
Standard reports
Adobe Campaign
8.6
Resulticks-mCloud
7.3
Custom reports
Adobe Campaign
8.0
Resulticks-mCloud
6.4

Platform & Infrastructure

Adobe Campaign
7.4
Resulticks-mCloud
6.8
API
Adobe Campaign
7.1
Resulticks-mCloud
6.8
Role-based workflow & approvals
Adobe Campaign
8.0
Resulticks-mCloud
6.8
Customizability
Adobe Campaign
7.6
Resulticks-mCloud
6.8
Integration with Salesforce.com
Adobe Campaign
8.1
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Resulticks-mCloud
6.8
Integration with SugarCRM
Adobe Campaign
6.5
Resulticks-mCloud
6.8

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Resulticks-mCloud

  • Simple account and campaign setup mechanisms
  • End-to-end tracking on conversion with personalized URLs
  • Multi-dimensional campaigns that allow follow-up communication using multiple channels
Rangan Varadan | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Resulticks-mCloud

  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Resulticks-mCloud

Resulticks-mCloud 8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Resulticks-mCloud

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Resulticks-mCloud

Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.
Rangan Varadan | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Resulticks-mCloud

  • Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
  • Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
  • Accurate conversion tracking across channels
Rangan Varadan | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Resulticks-mCloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*

* per installation

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Resulticks-mCloud
6.8

Likelihood to Renew

Adobe Campaign
8.4
Resulticks-mCloud

Usability

Adobe Campaign
6.8
Resulticks-mCloud
8.2

Reliability and Availability

Adobe Campaign
7.0
Resulticks-mCloud

Performance

Adobe Campaign
7.0
Resulticks-mCloud

Support Rating

Adobe Campaign
4.5
Resulticks-mCloud

In-Person Training

Adobe Campaign
8.0
Resulticks-mCloud

Online Training

Adobe Campaign
8.0
Resulticks-mCloud

Implementation Rating

Adobe Campaign
8.0
Resulticks-mCloud

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