What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
2 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Resulticks-mCloud
7.6
WYSIWYG email editor
Adobe Campaign
7.5
Resulticks-mCloud
9.1
Dynamic content
Adobe Campaign
8.1
Resulticks-mCloud
7.3
Ability to test dynamic content
Adobe Campaign
8.4
Resulticks-mCloud
7.3
Landing pages
Adobe Campaign
7.7
Resulticks-mCloud
6.8
A/B testing
Adobe Campaign
6.9
Resulticks-mCloud
7.7
Mobile optimization
Adobe Campaign
7.7
Resulticks-mCloud
7.3
Email deliverability
Adobe Campaign
8.7
Resulticks-mCloud
7.3
List management
Adobe Campaign
8.4
Resulticks-mCloud
7.7
Triggered drip sequences
Adobe Campaign
7.5
Resulticks-mCloud
8.2

Lead Management

Adobe Campaign
6.8
Resulticks-mCloud
7.7
Lead nurturing
Adobe Campaign
7.4
Resulticks-mCloud
8.2
Lead scoring and grading
Adobe Campaign
7.2
Resulticks-mCloud
Data quality management
Adobe Campaign
6.5
Resulticks-mCloud
7.3
Automated sales alerts and tasks
Adobe Campaign
6.2
Resulticks-mCloud

Campaign Management

Adobe Campaign
7.4
Resulticks-mCloud
7.5
Calendaring
Adobe Campaign
7.5
Resulticks-mCloud
7.7
Event/webinar marketing
Adobe Campaign
7.3
Resulticks-mCloud
7.3

Social Media Marketing

Adobe Campaign
8.0
Resulticks-mCloud
7.5
Social sharing and campaigns
Adobe Campaign
8.1
Resulticks-mCloud
7.3
Social profile integration
Adobe Campaign
7.8
Resulticks-mCloud
7.7

Reporting & Analytics

Adobe Campaign
8.0
Resulticks-mCloud
7.0
Dashboards
Adobe Campaign
8.4
Resulticks-mCloud
7.3
Standard reports
Adobe Campaign
8.3
Resulticks-mCloud
7.3
Custom reports
Adobe Campaign
7.2
Resulticks-mCloud
6.4

Platform & Infrastructure

Adobe Campaign
7.6
Resulticks-mCloud
6.8
API
Adobe Campaign
8.0
Resulticks-mCloud
6.8
Role-based workflow & approvals
Adobe Campaign
8.4
Resulticks-mCloud
6.8
Customizability
Adobe Campaign
8.1
Resulticks-mCloud
6.8
Integration with Salesforce.com
Adobe Campaign
7.5
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Resulticks-mCloud
6.8
Integration with SugarCRM
Adobe Campaign
6.3
Resulticks-mCloud
6.8

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
No photo available
  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
Mani Gopalarathinam profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Resulticks-mCloud8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
Mani Gopalarathinam profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
Mani Gopalarathinam profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Resulticks-mCloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*
1.  per installation
Additional Pricing Details

Resulticks-mCloud More Information