What users are saying about
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Top Rated
275 Ratings
105 Ratings

Adobe Campaign

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Top Rated
275 Ratings
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Score 8.1 out of 100
105 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Twilio SendGrid
6.2
WYSIWYG email editor
Adobe Campaign
8.5
Twilio SendGrid
6.4
Dynamic content
Adobe Campaign
8.2
Twilio SendGrid
5.9
Ability to test dynamic content
Adobe Campaign
8.1
Twilio SendGrid
5.8
Landing pages
Adobe Campaign
8.7
Twilio SendGrid
5.3
A/B testing
Adobe Campaign
8.7
Twilio SendGrid
5.7
Mobile optimization
Adobe Campaign
7.8
Twilio SendGrid
6.6
Email deliverability reporting
Adobe Campaign
8.4
Twilio SendGrid
8.3
List management
Adobe Campaign
8.1
Twilio SendGrid
6.6
Triggered drip sequences
Adobe Campaign
7.9
Twilio SendGrid
5.2

Lead Management

Adobe Campaign
6.7
Twilio SendGrid
Lead nurturing
Adobe Campaign
7.1
Twilio SendGrid
Lead scoring and grading
Adobe Campaign
7.3
Twilio SendGrid
Data quality management
Adobe Campaign
6.3
Twilio SendGrid
Automated sales alerts and tasks
Adobe Campaign
6.0
Twilio SendGrid

Campaign Management

Adobe Campaign
7.7
Twilio SendGrid
Calendaring
Adobe Campaign
8.1
Twilio SendGrid
Event/webinar marketing
Adobe Campaign
7.4
Twilio SendGrid

Social Media Marketing

Adobe Campaign
7.9
Twilio SendGrid
Social sharing and campaigns
Adobe Campaign
8.0
Twilio SendGrid
Social profile integration
Adobe Campaign
7.7
Twilio SendGrid

Reporting & Analytics

Adobe Campaign
8.2
Twilio SendGrid
5.8
Dashboards
Adobe Campaign
8.1
Twilio SendGrid
6.8
Standard reports
Adobe Campaign
8.4
Twilio SendGrid
6.2
Custom reports
Adobe Campaign
8.0
Twilio SendGrid
4.3

Platform & Infrastructure

Adobe Campaign
7.5
Twilio SendGrid
API
Adobe Campaign
7.3
Twilio SendGrid
Role-based workflow & approvals
Adobe Campaign
8.1
Twilio SendGrid
Customizability
Adobe Campaign
7.7
Twilio SendGrid
Integration with Salesforce.com
Adobe Campaign
8.1
Twilio SendGrid
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
Twilio SendGrid
Integration with SugarCRM
Adobe Campaign
6.5
Twilio SendGrid

Pre-Send Testing

Adobe Campaign
Twilio SendGrid
1.0
URL Validation
Adobe Campaign
Twilio SendGrid
1.0
Link Tracking
Adobe Campaign
Twilio SendGrid
1.0
Image Validation
Adobe Campaign
Twilio SendGrid
1.0
Inbox Display
Adobe Campaign
Twilio SendGrid
1.0
Email Accessibility Tools
Adobe Campaign
Twilio SendGrid
1.0
Spelling and Grammar Check
Adobe Campaign
Twilio SendGrid
1.0
Spam Testing
Adobe Campaign
Twilio SendGrid
1.0
Email Previews
Adobe Campaign
Twilio SendGrid
1.0

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Twilio SendGrid

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Evan Laird | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 7.4
Based on 14 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 1.0
Based on 4 answers
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Twilio SendGrid

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 6.6
Based on 15 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid 7.0
Based on 13 answers
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Bryan McAnulty | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Twilio SendGrid

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Darcy Knapp, MBA | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Twilio SendGrid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio SendGrid Editions & Modules

Edition
FreeFree
Basic15.002
Advanced60.002
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Twilio SendGrid
7.1

Likelihood to Renew

Adobe Campaign
8.4
Twilio SendGrid

Usability

Adobe Campaign
7.4
Twilio SendGrid
1.0

Reliability and Availability

Adobe Campaign
7.0
Twilio SendGrid

Performance

Adobe Campaign
7.0
Twilio SendGrid

Support Rating

Adobe Campaign
6.6
Twilio SendGrid
7.0

In-Person Training

Adobe Campaign
8.0
Twilio SendGrid

Online Training

Adobe Campaign
8.0
Twilio SendGrid

Implementation Rating

Adobe Campaign
8.0
Twilio SendGrid

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