Adobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the business and the context behind every customer action.
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Hotjar
Score 8.0 out of 10
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Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
It is well-suited when we are running a digital campaign, we are able to take the standard campaign metrics (impressions, CTR, etc.) and break them out by specific brands, device type, campaign variation, etc. It allows us to break down into the granular specifics of where we should iterate the campaign and make improvements/adjustments.
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Customer journey analytics can be used to analyse data from a range of data sources and the data can be visualised, filtered etc. by users.
It also allows users to handle custom data to handle their specific needs and the data can be catered as per users need its like your own customised platform.
The best part is the integration users can connect this to various other platforms with one ID. This helps the user with easier usage and less hassle as everything is kind off a click away.
Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
Hotjar has a poll function, so you can have polls on your website.
When you come from the Google Analytics environment, where the dashboards are out of the box and built for you, it is a shock to go to a system where you have to build your own. This is especially true, if you are in an enterprise organization that has rolled out Adobe Customer Journey Analytics across all domains, but has not provided support to build dashboards.
It would be great to have more out of the box dashboards or templates provided to all users. Not sure if this is too complex for an enterprise use case.
It's the most customizable and flexible analytics tool I've used. While the tool can be slow and clunky at times, the value it provides far outweighs those issues. Being able to bring offline data and merge with web data to combine in one place is where clients need to be get the most success out of their data
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
The overall user interface is very easy to understand and navigate. The overall platform is highly intuitive and provides seamless integration across web, mobile, and other channels. The overall implementation is seamless, resulting in a faster time to market. The platform is built for marketers and folks with low-code experience.
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
For the most part, CJA is available. There are instances where the product is experiencing an outage but I haven't found this to be super frequent to the point where it really impedes my work
Adobe Customer Journey Analytics does really well running reports. As data or date ranges get bigger, it sometimes has issues running. When there are a lot of freeform tables used, it takes a long time for data to load. There are time where Adobe Customer Journey Analytics is down during work hours, which makes it hard to do work in the workspace.
Good enough tools and offline support. We had a model of "hypercare" that was mostly good, sometimes not good. But that was more personality/people based, rather than established processes. Overall the support was timely and effective
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Should be staged differently. It should be Do online stuff, get basic skills/qual. Then do "homework" type tasking, then come to class with an instructor. We got the traditional "start from 0, then step 1, then step 2..." training. This usually saps energy/focus. All training should be like a lab/practice session. If someone needs information or basic knowledge ... put it in a elearning, FAQ, job aid, or resource page.
Should have more of this for the 101-level stuff. No one needs a Zoom class covering the basics. I need a "guide on the side" when I'm learning new stuff. I want support while I practice.
Adobe Customer Journey Analytics has additional features beyond the basic analysis workspace that allow for omni channel reporting, greater integrations with data from other sources, and being able to make changes to your data retroactively to reduce the impact of tracking issues. It also has a B2B edition with added functionalities for companies that have B2B.
Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
You have the ability to create 'user groups' with different levels of access in CJA. We helped set this up for a large organiztion where they had marketers, executives, devs and analysts all having different levels of access to use CJA but with the appropriate guardrails in place for each user group. It worked out really well for their organization.
As a consultant specializing in implementation, this has been very good for my business objectives.
My clients have found it very useful, as long as they receive training and support on how to use it. I have worked at organizations where it is not properly utilized because people are "afraid" to learn it.
It has delivered key insights for organizations, leading to improvements in their site design and conversion funnel.
We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
