Adobe Customer Journey Analytics vs. Webtrends Analytics

It is well-suited when we are running a digital campaign, we are able to take the standard campaign metrics (impressions, CTR, etc.) and break them out by specific brands, device type, campaign variation, etc. It allows us to break down into the granular specifics of where we should iterate the campaign and make improvements/adjustments.

Incentivized

Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?

• Customer journey analytics can be used to analyse data from a range of data sources and the data can be visualised, filtered etc. by users.
• It also allows users to handle custom data to handle their specific needs and the data can be catered as per users need its like your own customised platform.
• The best part is the integration users can connect this to various other platforms with one ID. This helps the user with easier usage and less hassle as everything is kind off a click away.

Incentivized

• Webtrends Analytics makes complex situations understandable to a non-technical audience. The vast capabilities and ways to slice data is both a great tool, but can also cause a user/users many hours of frustration.
• Visual data display is clean, to the point, and not overly convoluted with unneeded variables and standard (defualt) settings. Everything the end user sees is customizeable.
• Exports of raw data collections was easy and accurate. Once the parameters of data collection are finally set up and working, its easy to get what you want from the UI and is delievered in a variety of options.

• Helps improve browser performance by ensuring the tagging framework is not blocking page rendering.
• Provides seamless integration strategies for frameworks and patterns across various frontend and backend stacks.
• Provide a scalable API structure that helps integration across apps and downstream systems.

Incentivized

• Webtrends is not great at providing statistical data for analysis. You need to enable Log File Delivery or create an analysis export to perform this. This could theoretically be done with Streams.
• Webtrends has difficulty identifying multi-visit users due to the inherent fragility of cookie-based tracking.
• Webtrends Analytics does not provide Pathing capabilities for segments, only for the aggregate. However, this can be worked around with Scenario functionality selectively fired by a tag management system.
• Segmentation by high-cardinality parameters tends to cause issues with table limits. Even after scrubbing and scrutinizing data, we commonly see up of 10K rows per dimension. Due to this, we use Webtrends Analytics to roll up data into larger segments and export all of our log data into our database for heavy duty number crunching.

I’d rate the likelihood of renewing Adobe Customer Journey Analytics at 7 out of 10. The platform clearly adds value by giving us a unified, customer‑centric view across digital, sales, loyalty, and operational data, and the teams that use it daily rely on those insights to drive revenue and improve journeys. However, the rating isn’t higher because we’re still struggling to fully implement the tool due to limited in‑house technical expertise, especially around data modelling and stitching. Until we close that skills gap and unlock the platform’s full capabilities, the renewal decision remains positive but not guaranteed at the highest level.

Incentivized

The obstacles to renewing are 1) finding people to manage it who know it well and 2) frustration because of the lack of on-the-fly analysis. Usually, renewal prices are reasonable and the cost of switching to something else when you have a somewhat complicated setup far outweigh the renewal costs, especially if your implementation is sound and your reports are humming along. A lot of renewal decisions are going to hinge on the new product that will start to roll out this month.

The tool is very user friendly and easy to navigate. It is easy for new users to onboard quickly and begin pulling data to create reports. The ease of use means that it takes less time to build out reporting, and with the data being available within hours of it happening on the website, the time to insights is greatly reduced.

Incentivized

If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support

For the most part, CJA is available. There are instances where the product is experiencing an outage but I haven't found this to be super frequent to the point where it really impedes my work

Incentivized

It is much better than average. Down time usually occurs because of a need to refresh the server on our end.

Adobe Customer Journey Analytics does really well running reports. As data or date ranges get bigger, it sometimes has issues running. When there are a lot of freeform tables used, it takes a long time for data to load. There are time where Adobe Customer Journey Analytics is down during work hours, which makes it hard to do work in the workspace.

Incentivized

The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.

Good enough tools and offline support. We had a model of "hypercare" that was mostly good, sometimes not good. But that was more personality/people based, rather than established processes. Overall the support was timely and effective

Incentivized

The Webtrends Support Engineers are expert at what they do, and we get to speak to someone on the support team quickly. They provide great solutions when available, and when there is no solution, which can happen, they describe work-arounds.

Should be staged differently. It should be Do online stuff, get basic skills/qual. Then do "homework" type tasking, then come to class with an instructor. We got the traditional "start from 0, then step 1, then step 2..." training. This usually saps energy/focus. All training should be like a lab/practice session. If someone needs information or basic knowledge ... put it in a elearning, FAQ, job aid, or resource page.

Incentivized

The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.

Should have more of this for the 101-level stuff. No one needs a Zoom class covering the basics. I need a "guide on the side" when I'm learning new stuff. I want support while I practice.

Incentivized

Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.

Get trained up early, get your people in it and using/testing it.

Incentivized

Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.

Our organization selected Adobe Customer Journey Analytics because of its data privacy and other related attributes, as well as its integration with the AEP. I think overall, the tool is much more robust and usable. However, because there are limited out of the box views and dashboards available, it is only useful if there is a good internal roll out of the tool with significant support and training.

Incentivized

Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.

Incentivized

You have the ability to create 'user groups' with different levels of access in CJA. We helped set this up for a large organiztion where they had marketers, executives, devs and analysts all having different levels of access to use CJA but with the appropriate guardrails in place for each user group. It worked out really well for their organization.

Incentivized

• As a consultant specializing in implementation, this has been very good for my business objectives.
• My clients have found it very useful, as long as they receive training and support on how to use it. I have worked at organizations where it is not properly utilized because people are "afraid" to learn it.
• It has delivered key insights for organizations, leading to improvements in their site design and conversion funnel.

Incentivized

• Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
• Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.