What users are saying about
41 Ratings
2 Ratings
41 Ratings
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Score 9.6 out of 100
2 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Countly

Countly is wonderful. It mhas affordable options for startups that are experimenting with event and market-tracking services that can't afford more expensive services but do have the cloud credits to operate Countly. For later-stage companies that have the money, but not the time to set up a service like this, a service like Amplitude, Segment, or Mixpanel may be a better alternative.
Fedor Paretsky | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Countly
Role-based user permissions
Adobe DTM
10.0
Countly

Tag Management

Adobe DTM
9.3
Countly
Tag library
Adobe DTM
8.9
Countly
Tag variable mapping
Adobe DTM
9.8
Countly
Ease of writing custom tags
Adobe DTM
9.9
Countly
Rules-driven tag execution
Adobe DTM
9.0
Countly
Tag performance monitoring
Adobe DTM
9.9
Countly
Improved page load times
Adobe DTM
10.0
Countly
Mobile app tagging
Adobe DTM
9.9
Countly
Library of JavaScript extensions
Adobe DTM
7.1
Countly

Data Management & Integrity

Adobe DTM
7.6
Countly
Event tracking
Adobe DTM
10.0
Countly
Mobile event tracking
Adobe DTM
10.0
Countly
Data distribution management
Adobe DTM
7.0
Countly
Universal data layer
Adobe DTM
10.0
Countly
Automated error checking
Adobe DTM
1.0
Countly

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Countly

  • Great tool for mobile and web analytics
  • Open source
Anonymous | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Countly

  • Bad UI - The UI is quite outdated and poorly designed, which was one of the principal reasons for us moving away from Countly.
  • Some poor documentation - 3rd-party documentation and tutorials for some of their mobile SDKs are better than Countly's own documentation.
  • Server requirements can be a bit high - For startups with trial credits on cloud computing services, this may not be a problem. Otherwise, Countly can get as expensive as hosted services like Segment and Mixpanel.
Fedor Paretsky | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Countly

No score
No answers yet
No answers on this topic

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Countly

No score
No answers yet
No answers on this topic

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Countly

Countly 7.0
Based on 1 answer
Countly practically does everything you need it to do. However, it can have challenges of its own sometimes.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Countly

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Countly

Matomo has poor integrations and SDK support compared to Countly. It is also significantly harder to set up compared to Countly. There have also been complaints about Matomo having security flaws. Additionally, Matomo seemed to lack common analytics platform features, like segmentation, and tracking/downloading raw data. These features are very easy to use in Countly and are usually a necessity for most companies.
Fedor Paretsky | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Countly

  • Positive: in-depth analysis
  • Negative: lack of documentation
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe DTM Editions & Modules

Additional Pricing Details

Countly

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Countly Editions & Modules

On-premise Edition
Countly Enterprise EditionPlease ask1
  1. per installation
SaaS Edition
Countly Cloud Edition$1251
  1. per 500K API calls
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Countly
7.2

Likelihood to Renew

Adobe DTM
10.0
Countly

Usability

Adobe DTM
5.0
Countly

Support Rating

Adobe DTM
10.0
Countly
7.0

Implementation Rating

Adobe DTM
10.0
Countly

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