Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.
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Adobe InDesign
Score 9.2 out of 10
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Adobe InDesign supports creating digital and print documents such as flyers, stationary, posters, and other types of media, with rich graphics, images, and more. Adobe InDesign is available standalone or as part of the Adobe Creative Suite collection of media management and creation products.
I selected Adobe Experience Manager because it was the easiest to connect to our platforms, the best cost for the size of our company, and I was using Adobe for almost everything else at the time. I think this was the best solution for our smaller company at the time.
I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.
Adobe InDesign is very well-suited to creating professional-looking page designs. If you want a newspaper or magazine to have attractive pages that go beyond simple templates, InDesign is the best option out there, to my knowledge. It's less suited to scenarios where people without page design skills are responsible for creating pages, as it requires some training and skills to use effectively.
It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
Customization - With Adobe InDesign, as well as many other applications in the Adobe Creative Suite, I can fully customize my workspaces and save different workspaces. This makes it easy to navigate through my project and have the panels and tools I need easily accessible and configured based on my project needs.
Styles - Adobe InDesign has character styles, object styles, and tables styles. This speeds up my workflows and allows me to easily apply the same format across multiple elements. This is super helpful, especially when working with length documents.
File compatibility - I can easily export my files into so many different file types.
The Book feature - This feature is really helpful when creating books or very long documents with multiple sections.
Can sometimes be difficult to troubleshoot bugs/issues as they arise
Sometimes difficult to set up restrictions on how components can be designed to make sure they fit in with existing content
While the integration with Adobe target works fairly well, the process can be a bit opaque and hard to understand, making it difficult to troubleshoot when issues arise
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
I've had great experiences with the product and plan to continue to use it. It has been my go-to product for designing and creating materials. I have had great luck with it and have been able to create all of the needed marketing materials that have been requested for our company.
It depends if it is from an administrator point of view or from a business content author point of view. I think from business author point of view the solution is good and with the GEN AI capabilities coming it is doing better and better, however from an administration point of view there are still a lot of improvements to ease the maintenance of user access management and as well as the integration configuration aspect.
If you know what you are doing it is an amazingly granular and powerful application. You can control pretty much any aspect of the design and layout of your documents and make changes globally and rapidly. But, if you don't know what you are doing...you will be staring at your screen in bewilderment for a long time. You can learn it, but be ready for a hefty time investment.
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
Adobe support is ok but not great. Chat support often doesn't initially understand the question at-hand and it takes awhile to get to the right agent. Phone support has long wait times, and though I've had more luck there, it does take quite a time investment if you are looking for help. However, Adobe does have some online learning solutions available as well as a knowledgebase for frequently asked questions. If you're looking to learn how to use the platform, there are lots of resources which can typically be found in a few Google searches. If you have a technical issue with the system, that's going to be a bit more of a time investment as far as getting a tech's assistance to resolve the problem.
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Overall, I prefer AEM as an enterprise site management tool. It allows levels of access control and delegation, while leaving the server management and updates to a specialized team. I do miss the flexibility of being able to search and replace that I have in a WordPress site, and I miss the ability to have one file for redirects like I had in percussion
Microsoft products do not match the aesthetic tools that [Adobe] InDesign offers, cannot support the customizable options available for export, and do not produce documents with as high a degree of accessibility. That said, they do have their place in collaboration in a team- I'd consider Office to be the first step and [Adobe] InDesign to be the final product.
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
too soon to tell on increased conversion rates based on external marketing factors in play but having increased visibility into customer engagement trends will most likely lead to improvement of our conversion rates.
There have been productivity gains from the perspective of actually migrating all of our externally managed sites to the same in-house Adobe Experience Manager platform and then being able to utilize those universal components.
A great ROI for time in my small architectural practice, [especially] when a design has been updated and a report needs to be submitted. We can be submitting many reports that all look similar, clean and beautiful. We just save as the file and replace the images with more updated images. This way the client finds it easy to navigate updated reports, as many as they can be.
