AEM provides flexibility and control

We use Adobe Experience Manager, both for our content management system for our website and also for emails using Campaign. AEM Is a vital tool in managing our web content. It provides the ability to create templates and structured components to build a unified design, branding, and consistent placement of navigation throughout sites and across the university, but also allows the flexibility to personalize and customize pages. Recently, we were able to use an HTML component to drop in just enough JavaScript to automate a sorting of cards for a feature on our site while still keeping the template and branding of the system in place. We use Campaign to send email to our faculty and workshop participants. The analytics we can see in Campaign’s reports help us determine message delivery and gives us insights on how to improve our messaging.