Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.7 out of 10
N/A
Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Filmora
Score 9.0 out of 10
N/A
Filmora from Wondershare is the company's video editing software available for a monthly or annual subscription, with support for 4k editing and a wide (and growing) range of available effects.
$7.99
per month
iMovie
Score 10.0 out of 10
N/A
Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.
$0
Pricing
Adobe ExpressFilmoraiMovie
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
Educational
$7.99
per month
Subscription Plan
$39.99
per year
Perpetual Plan
$69.99
one-time fee
Bundle Subscription Plan
$99.87
per year
Business Annual Plan
Starting at $155.88
per year
Free Tier
$0.00
Offerings
Pricing Offerings
Adobe ExpressFilmoraiMovie
Free Trial
YesYesNo
Free/Freemium Version
YesNoYes
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsContact Adobe directly for Enterprise pricing plan details.
More Pricing Information
Community Pulse
Adobe ExpressFilmoraiMovie
Considered Multiple Products
Adobe Express
Chose Adobe Express
Adobe Creative Cloud Express is easier to use than iMovie or Adobe Premiere Pro. I was struggling with both and one of my colleagues at another university recommended Adobe Creative Cloud Express. I was glad I tried it, and really happy with the results. The ease of use, time …
Filmora
Chose Filmora
Think of Filmora as the sweet spot between iMovie and one of the bigger editing software like Final Cut or Adobe Premiere. If you're just putting together videos or you have a YouTube channel and need a simple way to edit videos and add some bells and whistles, this is for you. …
Chose Filmora
There is no comparison, except the price; you get what you pay for. Buy cheap crap and you get cheap crap. I think Filmora relies on the price of their product to seduce customers and then only offers a meager amount of product, which is actually very substandard.
Chose Filmora
Filmora is great for quick video edits and is quick to load and operate on lower-end PC. It lacks some of the more advanced features, but for some of the training and promotional videos, these are not needed. Filmora is easy to learn for any type of user, it doesn't require …
iMovie
Chose iMovie
iMovie was way better when it came to the likes of Filmora and Windows Movie Maker. Both look amateurish, and Filmora is even paid to begin with. The ability to match and sync audio unto a much smaller fraction of a second, the overall smoothness of product, and the easy to use …
Chose iMovie
iMovie is free for Apple devices, and it have a plus with that. The other software are for pay and are a little bit more complicated to use. iMovie is fast, intuitive, and have and extended free library with free royalties to use in different platforms of social media or video …
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Adobe ExpressFilmoraiMovie
Small Businesses
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Score 8.1 out of 10
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Score 10.0 out of 10
Descript
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Score 8.4 out of 10
Medium-sized Companies
Pexels
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Score 8.1 out of 10
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Score 10.0 out of 10
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Score 8.6 out of 10
Enterprises
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Score 8.1 out of 10
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User Ratings
Adobe ExpressFilmoraiMovie
Likelihood to Recommend
8.8
(231 ratings)
10.0
(19 ratings)
10.0
(32 ratings)
Likelihood to Renew
9.5
(15 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
8.2
(27 ratings)
8.7
(3 ratings)
10.0
(3 ratings)
Support Rating
4.6
(12 ratings)
9.3
(5 ratings)
8.1
(6 ratings)
Implementation Rating
4.1
(2 ratings)
-
(0 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.5
(6 ratings)
-
(0 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
Adobe ExpressFilmoraiMovie
Likelihood to Recommend
Adobe
Every team I work with gets the Express welcome and walkthrough and becomes a permanent Adobe Express user. I have my own workflow when creating content for social, and it is great when others I am working with can hop on and follow the same workflow. We can collaborate on projects, schedule posts, and manage brand assets easily from our own devices. As long as we have access to the same files, we can build campaigns faster and more easily, onboard new designers, and scale our impact on social media.
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Wondershare Technology
Filmora is best for anyone who wants a medium-advanced video editing software but is not wanting to spend the time and money required to learn advanced editing software like Adobe Premier Pro. You can start making great looking videos in just a few hours with Filmora. Filmora is also a great option for professional video editors who want a lighter, faster and more fun program for editing smaller projects like videos for social media and video ads[.]
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Apple
iMovie is a great editing tool for beginners and users with little to no experience. If you are looking for a simple, straight forward way to edit your videos without having any training, this is the tool for you. If you are looking for a robust and very advanced editing platform, you may wish to look elsewhere.
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Pros
Adobe
  • I have used Adobe Express to help maintain my creative catalogs and files, brand management by saving my color scheme palettes, to have full access to its free assets and huge template library.
  • The main business issue is brand consistency and accessibility, and Adobe Express helps greatly with both of those by providing an option to create brand libraries for various projects, and it has a huge Adobe font catalog to accommodate basically every brand and project scope.
  • I like how I am able to create a project folder for storing various iterations of a graphic or logo, and being able to view thumbnails of each iteration below the current graphic that I am working on. Plus, it also allows for easy thumbnail rearrangement for exporting selected images in the order of my choice. And it has many editing tools such as a generative AI tool using prompts to help create original art, and both the Effects and Animation tools have many options for colorations and animations. Plus other awesome and easy to use tools such as the Quick Action tool that easily removes backgrounds, and other tools like the Resizing, Quick Replace, Translate, Bulk Create.
  • Another feature of Adobe Express that I like is its ability for video creation and editing which is available via a mobile device or desktop computer. The footage editing process is very easy and allows for only one track for both video and audio.
  • Adobe Express allows for the project assets to be either imported via ones on file systems or straight from the Adobe Royalty-Free assets which includes; videos, audio/music, graphics, photos and even a voice overs capability using a "Text-to-Voice" option. And after the video has been created Adobe offers its very easy "Download" option, where you can select what file type that you want the project to export as.
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Wondershare Technology
  • Edits videos very well.
  • Records the screen of your computer perfectly. This is great if you are an architect because you can show on a video how you make your renderings and plans with Autocad, chief architect premier, Adobe photoshop or even revit.
  • You can cut videos perfectly and add music to them easily.
  • You can use several predesigned themes to create any video you desire.
  • You can add as much text as you want to your videos
  • There are several filters you can use to improve the images on the recordings.
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Apple
  • iMovie allows users to upload their own clips and edit them together. You're able to add in more clips as you're working on your project which is great as some film editing software don't allow add ons of video clips once you've begun the editing process.
  • iMovie continually saves as you're working on your project and syncs with your devices so you can work on your project from other like computers.
  • iMovie is quick to update changes which allows time to be saved during the editing process. It's very helpful when you need to adjust 1-2 things and don't want to spend hours waiting for the changes to go through.
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Cons
Adobe
  • It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
  • It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
  • It could partner with other companies to allow for company specific events in exchange for valuable products or programs.
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Wondershare Technology
  • Filmora needs to improve the motion tracking feature.
  • Filmora needs to improve the green screen feature to make smoother removing of background.
  • Filmora needs to improve the editing feature that can allow user to manipulate more the texts, shapes and other elements.
Read full review
Apple
  • Audio for video editing is a bit limiting. A pro user would feel limited, but the average person can pretty well do what they need in iMovie and that's what matters for this platform.
  • The design of the UI could use some updating so it doesn't feel so bubbly. This may purely be an aesthetic concern, and maybe the old style makes it more approachable, but i'd prefer to see a more slick design so you don't feel like you are using a kids program.
  • If you ever want to share the project or manually manage files, it can be a bit difficult to figure out. Fortunately Apple allows you to import a project from iMovie into FCPX if you ever want to be upwardly mobile.
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Likelihood to Renew
Adobe
I foresee Adobe Express becoming the "go-to" platform for everyone except professional, high-level designers. It is a relatively easy-to-use tool that allows users to create a wide variety of visuals quickly. Because it is a template-driven tool, the in-house design team has the ability to make brand kit available to keep visuals on point
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Wondershare Technology
No answers on this topic
Apple
No answers on this topic
Usability
Adobe
The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically
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Wondershare Technology
Filmora is an all rounder video editing software. Besides editing videos, you can generate videos, images, and music! So, even if you are not shooting any videos on your own, you can create highly engaging explainer videos, demo videos, or any kind of information videos. Filmora is powerfully useful to content creators, video editors, podcasters, or even for enthusiasts!
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Apple
Once again, iMovie is a fast application. It's easy to use and navigate through. It has never frozen or glitched. There is an auto-save feature which helps you to easily close and re-open the software and continue from where you left off. Being an Apple product I do believe there is a level of superiority that surpasses Windows as well.
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Support Rating
Adobe
Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.
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Wondershare Technology
I'm giving this a ten because I haven't needed the support in any way, however, I've gotten correspondence from them letting me know that they are available if needed. I've seen reviews saying the support is lacking but those were years ago. I'm assuming they've figured everything out by now.
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Apple
Apple does a great job supporting its products. I have never encountered trouble that could not be solved through chat or email. The knowledgebase section of the website, video tutorials online and various user forums also help with most issues. If after using all of these avenues you still have an issue, it may be time for you to outsource your project to a professional!
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Alternatives Considered
Adobe
I think Adobe Express is a bit behind Canva, but as an Adobe Community Expert, I try to provide as much feedback as I can to help improve Adobe Express. ADobe Express does a better job than InShot and a few other apps, but isn't quite there against Canva, I'm sorry to say!
Read full review
Wondershare Technology
Filmora is easy enough to use after you get started. There are other programs with more functions but that depends on what you need it for. Just for cutting and small editing Filmora is really great and useful. Movavi has more functions, or at least it felt like it but therefore is more complicated to use.
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Apple
Not as easy to use as iMovie, and a similar cost structure. iMovie is easier for Apple users / and MS users, to both get proficient at. Movie Maker isn't bad, it just isn't as slick as iMovie. We actually used MovieMaker for a couple of years before migrating most users over to iMovie. We have not regretted the move.
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Contract Terms and Pricing Model
Adobe
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
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Wondershare Technology
No answers on this topic
Apple
No answers on this topic
Professional Services
Adobe
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
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Wondershare Technology
No answers on this topic
Apple
No answers on this topic
Return on Investment
Adobe
  • Positive: Time and working for a nonprofit with minimal staff this is essential.
  • Negative: There are certain features that I need to find in other Adobe products like layer masking.
  • Positive: It makes content creation less intimidating for our newer staff.
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Wondershare Technology
  • We save a lot of time a month on video enhancing and editing so the ROI was quick and awesome.
  • With Filmora, we're capable of preparing new workers rapidly to use the software program.
  • Filmora has made video enhancing extra enjoyable and inventive for our advertising staff
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Apple
  • iMovie is a very inexpensive alternative to other video editing software.
  • It's very easy to train new users on iMovie, so time is saved there.
  • We started a project where we were tasked to create a new 5 minute video every week. We started with little to no knowledge of video editing, but iMovie was so easy to pick up and use that we were able to start filming and putting together videos right away. If we had to learn a more complex program, like Premiere Pro, it would have pushed our timeline back considerably.
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ScreenShots

Adobe Express Screenshots

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