Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.
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Simplify360
Score 7.8 out of 10
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Simplify360 is a Social Business Intelligence company headquartered in Carrollton, Texas with global clients & operations. Simplify360 is an integrated enterprise solutions provider; offering Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises.
Simplify360 operates directly or through partners in the US, Malaysia, Korea, Brazil and the Netherlands to name a few. The company’s products and services are sold in over 100 countries.
Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.
To talk directly to the Simplify 360 management and take a call post that. One of the key aspects of investing in any enterprise software is how easy the implementation is and how much support that a company can get in the early implementation process. We have had a quick ramp up learning the tool and had constant interactions with the team at Simplify to better understand and manage issues or get questions answered
BeFirst publishes to multiple social channels for clients. The publishing module makes publishing very easy and effective.
Workflow allows our team to handle customer service requests and brand management issues very quickly to maintain a company's reputation.
The ease of set up in the listening module, makes brand reputation very effective.
The platform does offer platform provide sentiment analysis, and it works great. The team has found that is very easy to keep up conversations and answer customer for clients or forward the infomation to said client.
It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly
We have a great relationship with the Simplify team and anyone in our team is able to reach out to them and get answers to questions is a wonderful benefit of working with them. Also we have collaborated with the team to enhance the product, which again is a very welcome gesture from a company that sells a product that helps enterprises listen in to people and support them.
AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.
I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough
Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways
I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better
The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself
Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!
This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team
Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
