Adobe Social, incorporates technology from Context Optional and Efficient Frontier.
Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional.
Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions.
Customers tend to be medium to large…
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Plone
Score 10.0 out of 10
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Plone is a free and open source content management system built on top of the Zope application server. Plone can be used for any kind of website, including blogs, internet sites, webshops, and internal websites.
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Pricing
Adobe Social
Plone
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Social
Plone
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Adobe Social
Plone
Features
Adobe Social
Plone
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adobe Social
7.4
9 Ratings
3% below category average
Plone
-
Ratings
Boolean keyword searches
7.58 Ratings
00 Ratings
Filtering out noise/spam
7.57 Ratings
00 Ratings
Sentiment analysis
7.58 Ratings
00 Ratings
Broad channel coverage
7.09 Ratings
00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adobe Social
7.4
9 Ratings
9% below category average
Plone
-
Ratings
Content planning and scheduling
7.09 Ratings
00 Ratings
Audience targeting
7.58 Ratings
00 Ratings
Content optimization
7.59 Ratings
00 Ratings
Workflow management
7.59 Ratings
00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adobe Social
7.7
8 Ratings
5% below category average
Plone
-
Ratings
Automated routing and prioritization
7.58 Ratings
00 Ratings
Customer interaction histories
8.08 Ratings
00 Ratings
Bulk actions
7.58 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adobe Social
8.0
8 Ratings
4% above category average
Plone
-
Ratings
Lead generation
8.07 Ratings
00 Ratings
Content marketing
8.08 Ratings
00 Ratings
Paid media management
8.07 Ratings
00 Ratings
Campaigns and promotions
8.08 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adobe Social
7.9
9 Ratings
6% below category average
Plone
-
Ratings
Twitter
8.08 Ratings
00 Ratings
Facebook
8.09 Ratings
00 Ratings
LinkedIn
7.57 Ratings
00 Ratings
Google+
7.09 Ratings
00 Ratings
Instagram
8.57 Ratings
00 Ratings
Pinterest
8.04 Ratings
00 Ratings
YouTube
8.07 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adobe Social
7.8
9 Ratings
1% above category average
Plone
-
Ratings
Campaign success analytics
8.09 Ratings
00 Ratings
Real-time tracking
7.58 Ratings
00 Ratings
Competitor analysis
8.08 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Adobe Social
7.3
8 Ratings
8% below category average
Plone
-
Ratings
Role-based user permissions & privileges
7.58 Ratings
00 Ratings
Mobile access
7.07 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Social
-
Ratings
Plone
10.0
5 Ratings
20% above category average
Role-based user permissions
00 Ratings
10.05 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Social
-
Ratings
Plone
10.0
5 Ratings
25% above category average
API
00 Ratings
10.05 Ratings
Internationalization / multi-language
00 Ratings
10.05 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Social
-
Ratings
Plone
9.4
6 Ratings
19% above category average
WYSIWYG editor
00 Ratings
10.06 Ratings
Code quality / cleanliness
00 Ratings
10.05 Ratings
Admin section
00 Ratings
10.05 Ratings
Page templates
00 Ratings
10.05 Ratings
Library of website themes
00 Ratings
5.05 Ratings
Mobile optimization / responsive design
00 Ratings
10.05 Ratings
Publishing workflow
00 Ratings
10.05 Ratings
Form generator
00 Ratings
10.05 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
I used Adobe Social when I use to have my own business on social media. After many months I was having no success in finding the correct clients for my products. Using Adobe Social I was able to market and discover different ways of searching for the correct clients and later on helped my business grow.
The larger your organization, the more appropriate Plone will be. This is not to say that Plone is a worse choice for small websites, only that the minimum investment for a Plone site is certainly higher than for other platforms. If you already use Plone for your site and are looking for a redesign or an overhaul, I would only advise switching to a different platform such as WordPress or Drupal if your organization is downsizing. For any other situation, Plone is the natural choice for your growth.
Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
It has workflow processes, but they are over-complicated and poorly designed.
It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
Plone is a folder-based system, organising content in a similar way desktop-users are doing for the last two decades. No need to teach non-tech customers some relational-database like paradigm for content management.
Plone is secure. It is the most secure CMS you can get your hands on.
Plone is flexible, and makes fast development easy.
It would be great if Adobe scheduled video uploads for Twitter.
A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Not everything is configurable or editable by Plone, and when you need to adjust or add custom pieces in, you need to deal with Zope. Zope has an ugly, confusing and difficult UI and structure as a backend.
Using 3rd party products is difficult to do - there are a few different ways to get them installed, all of which take a bit of luck to get right.
Building custom products for Plone is not fun. You've got to deal with an archaic framework to tie in that is not well documented (there is documentation about many things, but not great documentation and there are a lot of holes in the documentation).
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
The reason why I give this rating is that the overall platform is simple to use. You don't need to be tech-savvy or have a vast understanding of how to work a marketing tool. It is very simple to use compared to different platforms and you learn a lot of different ways to build your business.
Compared to the amount of Plone sites, users and customizations we have in our organization, the amount of support requests and training needed is really small.
The new user interface in Plone 6 is even better, it is super fast, has lots of different blocks for enhancing the page, has flexible layout system and is easy to extend with more features.
Our Plone sites are very robust. We have critical systems on Plone and we have been running sites on Plone for over 20 years with very little unexpected downtime.
Plone is very intensive in its operations, and if not configured well it can be slow. However it is designed and built with speed in mind and with proper use of coding, templates and caching can perform extremely well under high loads. It is capable of scaling to very high load availability environments with no specific coding requirements.
The reason why I give this a 9 out of 10 in terms of support is because of the mobile app functionality. I have had many issues in terms of logging in and also loading pages. The app overall is easy to use but at what cost? Other than that it is great and I still enjoy Adobe Social.
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Drupal: Plone is cheaper, so with Drupal is more complex to reach the required ROI. However, Drupal has a lower learning curve WordPress: For our necessities it has a more expensive learning curve than plone. Joomla, is easier to use. However, it have some issues on security and web content where Plone is much better
Although we chose Adobe Social believing it could provide ROI metrics we could not get elsewhere, that turned out not to be the case. Site Catalyst can give us everything we need without Adobe Social
Adobe Social did not create greater efficiencies and speed up our activity within social media. In fact, it has done the oppposite. It is very cumbersome with little clear benefit.
The impact Plone has had at the University of Oshkosh is as follows: this software allows student workers to learn about IT departments and CMS's in a user-friendly way. It gives many students great jobs that look great on their resumes.
Since there are great training manuals for Plone, there is increased employee efficient in the workplace. Training doesn't take long, and if there's ever a question, the Plone manual is a great tool to refer to.
If an employee using Plone quits, its easy to find someone to replace them with quick training and great resources.