Adobe Workfront vs. Akeneo vs. Salsify

It works super well for creative brief intake and brand reviews. It took us more time than I'm willing to admit to get it all set up, but for our limited use case, it's working very well now. I'm not sure where it wouldn't be a good fit, honestly. As a newer user, it's still something I'm getting to know and learn.

Incentivized

It's well suited to an environment which has multiple users working on product information at the same time. For smaller organisations, it would be easy to segregate products for the different users to focus on their span of work, but this has been somewhat tricky in a multi-company environment like ours where we have different users working on the same / similar products. Overall though, we're happy with the product.

Incentivized

If you're looking for a tool to be able to syndicate singular products to other platforms, Salsify does well. Where it falls down a bit is when you're creating kits or bundles and trying to pass that data along to other applications. Overall, it's the best syndication platform we've found in the market.

Incentivized

• Fosters communication between team members.
• Serves as a virtual "to do list" for me personally - I can track where I am with projects and what there is left to do, and when it's completed.
• Sharing documents between team members that can be updated.

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• Product Data Management
• Product Asset Management
• Data Quality & Consistency

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• The customer service is AMAZING! They walked us through everything step by step... multiple times. They are also working with us on how to identify our goals.
• The platform is extremely user friendly.

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• Provide additional free training demonstrations
• Allow more customization for hide unused tools
• Allow nonusers to add requests, our organization has no need to add all 10,000+ team members to Adobe Workfront, but would like them to be able to send requests to our team

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• Product approval & multi-tier workflow for larger organisations
• Table attributes are limiting
• Access rights and product segmentation to user groups

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• A better GUI interface
• Better support as at times it takes a while to hear back from them
• More user training have better efficiency on using the software

Incentivized

Workfront is sometimes a bit clunky to use, but overall it works well for our teams when it comes to project management and collaboration across multiple, involved teams. It also has flexibility that allows us to adapt it to diverse use cases, some of which aren't necessarily always the first things that one would think of using workfront for.

Incentivized

The team is very helpful and the product is very useful to us.

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Workfront is overly complex, but it is functional as a tool to keep track of projects. It is a shame that sometimes it takes a lot of clicks to find anything. Workfront is slowly modernizing its interface but at the same time, hides certain information away thus making the experience feels worse.

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I am only giving it a 9 because they are working on streamlining the uploading process to make things easier on our end - once this is complete I would most likely give it a 10!

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Maintenance is required, but usually after work hours, Some days the proofing tool function is not operational, but this is a new function of the tool that WF is working out. the kinks on. Chrome is the best browser to use the system in and we find Firefox and Explorer lose some view functionality - Gantt Chart, Resource Grid

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I think overall, Adobe Workfront performs well. There have been some times when it doesn't load or run as quickly as our team would like. This is frustrating when it is such a crucial tool that our team utilizes on a daily basis. It can show our workflow when it lags.

Incentivized

I know that this particular company has it's own Adobe Workfront employee that builds out things they need from the software, and meets with them regularly to troubleshoot. I'm not part of this process, but it's refreshing to see Adobe provide this level of customer service to people, and they're expedient.

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The team is extremely friendly and helpful. They came in for an in-house training and schedule calls to walk us through new features, etc.

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It was from my boss, not a rep from AtTask.

The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.

Most people learn as you go, a lot of this stuff requires trial and error throughout so my suggestion is to provide as much information in the upfront and keep it as simple as possible. You can add other tools and features as you go but everyone should have the basics down so no bad habits can start to develop. Be persistent with everyone, and don't be afraid to correct and talk through steps again so everyone is on the same page

Incentivized

The team at Salsify is the best to work with!!!

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Adobe Workfront blows the other systems out of the water. It just delivers more - out of the gate, and at every quarterly update. Innovation is top of mind, and meeting customers' needs is key. We have been extremely satisfied with Workfront and look forward to all the new features on the horizon, especially AI.

Incentivized

I was not directly involved in the purchase decision process to acquire Salsify as we started using it after it, but I can tell the Team decided on Salsify for a number of solid reasons including functionalities, price, integration options, and usability. Otherwise, we would have kept the older tool or decided on a different provider. Salsify took the lead as the ideal solution for us earlier this year.

Incentivized

As I stated earlier, I didn't have to pay for Workfront myself- I'm a user under a large organization. I know it's not cheap to implement, I don't know how the price scales for a small-business, but I do like the product enough that I'm going to look into it in the future for my own company.

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Our organization has thousands of users that use Workfront and it seems to hold up very well. I have not encountered any issues using it and I think it makes it very easy for multiple people to be involved in a project and keep things organized and clear for everyone involved.

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• Resource Management - Year over year, we were able to validate time and money saved by the implementation of Workfront by more than 2%, saving in non-working dollars and 9% savings in working media dollars.
• Organization Restructuring and Automation- We also restructured our teams and implemented automation based on our analysis of how and what we spend our time on and the ROI for our respective business units.

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• Time to market has reduced
• Increased efficiencies due to the reduction of duplicate work
• Increase in data quality

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• Increased the productivity of the publish process.
• 5x products are published per partner in the same time it took earlier.
• Product information like pricing and images can be downloaded in a click.

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