Adometry (legacy) vs. AppsFlyer

The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.

Incentivized

Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

Incentivized

• Data Dashboard.
• Connects directly to Google Ads.
• Can export data.

Incentivized

• Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
• Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
• The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

Incentivized

• There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
• custom reports take expertise to set up for all of our needs
• default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded

Incentivized

• Supports download of only 200K rows of raw data for in-app events
• Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
• Custom reports are limited.
• Need to download raw data for deeper analysis
• Cannot look into parameter level events without raw reports

Incentivized

AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)

Incentivized

The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.

Incentivized

Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

Incentivized

GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.

Incentivized

Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.

Incentivized

• giving more insight into our ROI
• i can trust what i see in GA

Incentivized

• Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
• Allows us to stop spend on inventory that's not performing well to save money on those placements.
• Allows us to identify fraudulent inventory and get our money back from our traffic sources.

Incentivized