AdRoll vs. BannerFlow

Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix

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Bannerflow works great for organisations who produce thousands of creatives in different formats every month and run creatives based advertising across multiple online channels- it helps you save redesign time and costs across your team by making the process easy and efficient. It also helps directly run ads and experiments and analyse the results using creative focussed data

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• A customer service rep can help us out with any campaign questions, any time during the work week.
• The platform has a very transparent platform that provides great detail about analytics of the ads.
• The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.

• Designs can be easily copied and adapted to different sizes to save time
• Extensive processes for collaboration and approvals within the tool
• allows you to share direct links to advertiser

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• Improved level of support during the technical setup process would really improve the onboarding process
• Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
• More granular reporting would help with back-end optimization and client recommendations

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• It can be a bit slow at times.
• More flexibility in design templates.
• Occasional bugs.

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We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers

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We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.

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Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.

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AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.

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BannerFlow is much better than handling everything in-house (i.e. creating advertisements yourself and manually adding them to each social media platform). It doesn't require the same bandwidth and time requirement as creating everything in-house, along with analyzing advertisements. Everything is accessible in one place, the creation, the publishing, the A/B testing, etc. so it is much simpler.

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• Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.

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• Saved us many man hours in redesign
• Helped us launch campaigns faster
• Saved us collaboration costs for marketing agencies
• Helped maintain brand guideline consistency

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info