What users are saying about

AdRoll

70 Ratings

Flite

3 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Flite

3 Ratings
Score 10 out of 101

Add comparison

Likelihood to Recommend

AdRoll

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.
No photo available

Flite

It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.
Lauren Curtis profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Flite
Data Transfer
AdRoll
7.5
Flite
DSP integration
AdRoll
7.2
Flite

Ad Campaigns

AdRoll
7.8
Flite
Ad campaign creation
AdRoll
8.1
Flite
Ad deployment
AdRoll
8.4
Flite
Display advertising
AdRoll
8.2
Flite
Ad display and retargeting segmentation
AdRoll
8.1
Flite
Sequence targeting
AdRoll
6.3
Flite

Ad Reporting & Analytics

AdRoll
6.9
Flite
Ad dashboards
AdRoll
7.5
Flite
Ad performance reports
AdRoll
7.4
Flite
Ad conversion tracking
AdRoll
6.5
Flite
Ad attribution reporting
AdRoll
6.7
Flite
Cross-channel ad management
AdRoll
7.3
Flite
Ad forecasting and optimization
AdRoll
6.0
Flite

Pros

  • Ease of use
  • Robust segment abilities
  • Reach across multiple ad exchanges
Logan England profile photo
  • The platform is very easy to use.
  • Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities.
  • The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign.
Lauren Curtis profile photo

Cons

  • B2B targeting capabilities (company size, job function/role)
Logan England profile photo
  • Tutorial videos would be helpful to support articles.
Lauren Curtis profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias profile photo
Flite10.0
Based on 1 answer
The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!
Lauren Curtis profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo
No answers on this topic

Return on Investment

  • We were able to convert free users to paid users because we could see they were very engaged but did not understand the value of our paid solution without a little push.
  • We were able to increase our user sign up conversion rate by retargeting engaged web visitors who DID NOT convert but should have.
  • We were able to increase our on-boarding conversion by targeting users who unsubscribed from our emails to encourage them to finish setting up their account.
No photo available
  • From an ad operations standpoint, traffickers were able to test and edit high impact units with ease.
  • We are able to update ad units quickly and efficiently.
Lauren Curtis profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Flite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details