TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdRoll

    Score3.7 out of 10
    N/AAdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

    $40

    per month

    OneTrust Privacy Automation

    Score8.1 out of 10
    N/AThe OneTrust Privacy Automation solution is used to simplify compliance, improve operational efficiency, and enable risk-informed decisions.N/A
    Pricing
    AdRollOneTrust Privacy Automation
    Editions & Modules
    Essentials
    $12
    per month
    Growth
    $25
    per month
    Starter
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    AdRollOneTrust Privacy Automation
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AdRollOneTrust Privacy Automation
    Considered Both Products
    NextRoll
    No answer on this topic
    OneTrust
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    12 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    12 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    87%
    Happy with the feature set
    13 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    11 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    12 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    AdRollOneTrust Privacy Automation
    Ad Network Integration
    Comparison of Ad Network Integration features of AdRoll and OneTrust Privacy Automation
    Feature
    AdRoll
    6.8
    21 Ratings
    8% below category average
    OneTrust Privacy Automation
    -
    Ratings
    Data Transfer6.721 Ratings00 Ratings
    DSP integration6.815 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AdRoll and OneTrust Privacy Automation
    Feature
    AdRoll
    4.2
    44 Ratings
    61% below category average
    OneTrust Privacy Automation
    -
    Ratings
    Ad campaign creation1.143 Ratings00 Ratings
    Ad deployment8.044 Ratings00 Ratings
    Display advertising4.041 Ratings00 Ratings
    Ad display and retargeting segmentation4.044 Ratings00 Ratings
    Sequence targeting4.026 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AdRoll and OneTrust Privacy Automation
    Feature
    AdRoll
    1.7
    44 Ratings
    128% below category average
    OneTrust Privacy Automation
    -
    Ratings
    Ad dashboards1.144 Ratings00 Ratings
    Ad performance reports1.144 Ratings00 Ratings
    Ad conversion tracking3.042 Ratings00 Ratings
    Ad attribution reporting1.138 Ratings00 Ratings
    Cross-channel ad management3.031 Ratings00 Ratings
    Ad forecasting and optimization1.128 Ratings00 Ratings
    Best Alternatives
    AdRollOneTrust Privacy Automation
    Small Businesses
    Google Ad Manager
    Score8.3 out of 10
    No answers on this topic
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdRollOneTrust Privacy Automation
    Likelihood to Recommend
    1.1
    (49 ratings)
    9.0
    (7 ratings)
    Likelihood to Renew
    7.0
    (6 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (6 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    4.0
    (1 ratings)
    Support Rating
    1.0
    (6 ratings)
    9.0
    (2 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    AdRollOneTrust Privacy Automation
    Likelihood to Recommend
    NextRoll
    Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
    Incentivized
    Read full review
    OneTrust
    I strongly recommend it for general management of personal data privacy programs and risk and contract management, it complies with all major world legislation in addition to being easy and fast. Not recommended for data discovery still requires refinement.
    Incentivized
    Read full review
    Pros
    NextRoll
    • A customer service rep can help us out with any campaign questions, any time during the work week.
    • The platform has a very transparent platform that provides great detail about analytics of the ads.
    • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
    Read full review
    OneTrust
    • Reputable website scanner, which verify and screen the traffic.
    • The data mapping from OneTrust is another merit, very articulate.
    • OneTrust offers the required assessment automation, very outstanding.
    • Finally, OneTrust has the breach scan, and incident response.
    Incentivized
    Read full review
    Cons
    NextRoll
    • Improved level of support during the technical setup process would really improve the onboarding process
    • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
    • More granular reporting would help with back-end optimization and client recommendations
    Incentivized
    Read full review
    OneTrust
    • There are irritating inconsistencies in the user interface between the various modules
    • Reporting capabilities are limited
    • The platform does not reveal its secrets easily. You will be rewarded if you can allocate a team member to specialize on the platform.
    Incentivized
    Read full review
    Likelihood to Renew
    NextRoll
    We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
    Incentivized
    Read full review
    OneTrust
    No answers on this topic
    Usability
    NextRoll
    Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
    Incentivized
    Read full review
    OneTrust
    No answers on this topic
    Reliability and Availability
    NextRoll
    No answers on this topic
    OneTrust
    We have used a shared hosted tenant managed by OneTrust for over three years with only one instance of a lengthy (4+ hours) unexpected outage which happened years ago.
    Incentivized
    Read full review
    Performance
    NextRoll
    No answers on this topic
    OneTrust
    We selected a European hosting location based on our initial use case, however, our usage of the OneTrust platform has expanded globally to where the majority of users sit in the Americas or Asia-Pacific regions. There is a noticeable lag when navigating the platform for users located far away from the hosting location.
    As a user, you can mitigate any sluggish response time by the aggressive use of multiple browser tabs. I commonly have one tab open on an Inventory detail screen, another tab on an Assessment window, and maybe another tab on a customized inventory list screen. If one tab is slow I hop to another tab and work on that tab while the first tab responds.
    Incentivized
    Read full review
    Support Rating
    NextRoll
    We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
    Incentivized
    Read full review
    OneTrust
    Both our customer rights access and cookie consent advisors were responsive and helpful in getting us trained on using the platform and the various assets implemented on our website. We had multiple training sessions that were more than enough in getting all of the users on our team familiar with what we needed to do.
    Incentivized
    Read full review
    Online Training
    NextRoll
    No answers on this topic
    OneTrust
    An implementation specialist worked with us remotely during our initial deployment. Due to the diverse geographic locations of my organization's participants, the implementation and training had to be done remotely (this was before COVID-driven remote work).
    The implementation specialist was knowledgeable and helpful but to really get full benefit from the platform I encourage organizations to dedicate a specialist within your company to really study and learn the platform.
    Incentivized
    Read full review
    Implementation Rating
    NextRoll
    Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
    Incentivized
    Read full review
    OneTrust
    No answers on this topic
    Alternatives Considered
    NextRoll
    AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
    Incentivized
    Read full review
    OneTrust
    First, when we compare OneTrust Privacy and Data Governance Cloud to the software I mentioned above, OneTrust Privacy and Data Governance Cloud software was way more affordable than the other 2. Also, along with the other 2 software, OnTrust was one of the most user friendly tool/software we've ever used.
    Incentivized
    Read full review
    Scalability
    NextRoll
    No answers on this topic
    OneTrust
    The platform has exceptional capabilities to customize the user interface, reports, and recorded information. In most cases, the customization can be compartmentalized so that if the customization performed for Department A is determined to not impact Department B, the customization can be hidden from Department B.
    We have four different departments using the IT Risk Management module. Three departments share their work in what we call the 'shared data risk management zone'. Another department is using IT Risk Management for a bespoke portfolio risk management task, and the customization for this department is largely hidden from the other departments.
    Incentivized
    Read full review
    Return on Investment
    NextRoll
    • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
    Incentivized
    Read full review
    OneTrust
    • Populates metadata into a centralized and easily searchable data catalog.
    • Ensures data regulatory requirements are understood.
    • Orchestrates data governance activities.
    • Monitors and flag violations across our data ecosystem.
    Incentivized
    Read full review
    ScreenShots