AdRoll vs. Vbout

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 3.0 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Vbout
Score 9.6 out of 10
N/A
Vbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.N/A
Pricing
AdRollVbout
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollVbout
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdRollVbout
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
Vbout
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
5.0
44 Ratings
44% below category average
Vbout
-
Ratings
Ad campaign creation2.543 Ratings00 Ratings
Ad deployment8.144 Ratings00 Ratings
Display advertising4.941 Ratings00 Ratings
Ad display and retargeting segmentation4.944 Ratings00 Ratings
Sequence targeting4.626 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.8
44 Ratings
94% below category average
Vbout
-
Ratings
Ad dashboards2.444 Ratings00 Ratings
Ad performance reports2.444 Ratings00 Ratings
Ad conversion tracking3.942 Ratings00 Ratings
Ad attribution reporting2.338 Ratings00 Ratings
Cross-channel ad management3.931 Ratings00 Ratings
Ad forecasting and optimization2.128 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
Vbout
9.9
4 Ratings
24% above category average
WYSIWYG email editor00 Ratings10.04 Ratings
Dynamic content00 Ratings10.04 Ratings
Ability to test dynamic content00 Ratings10.04 Ratings
Landing pages00 Ratings10.04 Ratings
A/B testing00 Ratings10.04 Ratings
Mobile optimization00 Ratings10.04 Ratings
Email deliverability reporting00 Ratings9.54 Ratings
List management00 Ratings10.04 Ratings
Triggered drip sequences00 Ratings10.04 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AdRoll
-
Ratings
Vbout
9.7
4 Ratings
22% above category average
Lead nurturing automation00 Ratings10.04 Ratings
Lead scoring and grading00 Ratings10.04 Ratings
Data quality management00 Ratings9.53 Ratings
Automated sales alerts and tasks00 Ratings9.03 Ratings
Lead segmentation and distribution00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AdRoll
-
Ratings
Vbout
9.7
4 Ratings
24% above category average
Calendaring00 Ratings10.04 Ratings
Event/webinar marketing00 Ratings9.52 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
AdRoll
-
Ratings
Vbout
9.0
4 Ratings
18% above category average
Social sharing and campaigns00 Ratings9.04 Ratings
Social profile integration00 Ratings9.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
Vbout
9.8
4 Ratings
27% above category average
Dashboards00 Ratings10.04 Ratings
Standard reports00 Ratings9.54 Ratings
Custom reports00 Ratings10.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AdRoll
-
Ratings
Vbout
9.6
4 Ratings
24% above category average
API00 Ratings9.54 Ratings
Role-based workflow & approvals00 Ratings9.52 Ratings
Customizability00 Ratings9.53 Ratings
Integration with Salesforce.com00 Ratings10.04 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.52 Ratings
Integration with SugarCRM00 Ratings9.52 Ratings
Third-party software integrations00 Ratings10.02 Ratings
Best Alternatives
AdRollVbout
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Ortto
Ortto
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollVbout
Likelihood to Recommend
2.6
(49 ratings)
10.0
(4 ratings)
Likelihood to Renew
7.0
(6 ratings)
10.0
(1 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.3
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollVbout
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
Read full review
Vbout.com
To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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Vbout.com
  • I. Chatbots Cross-Platform (all Socials and Messaging platforms)
  • Automation of Lead Flow (identifying site visitors, funneling+scoring them)
  • Email automation and integration with Twilio + Push
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Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Vbout.com
  • CRM could be more comprehensive
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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Vbout.com
The better relation quality / features / pricing in the market
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Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Vbout.com
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Vbout.com
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Vbout.com
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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Vbout.com
It's VERY easy to use - drag & drop interface, not bulky. Excellent live chat & a phone customer support! Much cheaper than its competitors. Multifunctional (and has more functions and applications within than Marketo) Lots of templates ready to use. Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier. Social media bulk upload (very useful!)
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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Vbout.com
  • Amazing ROI, my income 10x'd after launching my new firm.
  • This tool is amazingly well suited to all-in-one Marketing Needs
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ScreenShots