AdRoll vs YuMe

AdRoll

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.

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Verified User

Manager in Marketing

Information Technology and Services Company, 11-50 employees

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YuMe

Ask advertisers what they would like to see offered from publishers that they aren't currently seeing in the space. Also, ask advertisers what their current challenges are or what they have noticed their clients pushing for recently

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Feature Rating Comparison

AdRoll

7.5

YuMe

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Data Transfer

7.7

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DSP integration

7.4

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AdRoll

7.9

YuMe

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Ad campaign creation

8.2

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Ad deployment

8.4

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Display advertising

8.3

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Ad display and retargeting segmentation

8.1

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Sequence targeting

6.4

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AdRoll

7.0

YuMe

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Ad dashboards

7.6

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Ad performance reports

7.4

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Ad conversion tracking

6.5

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Ad attribution reporting

6.8

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Cross-channel ad management

7.4

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Ad forecasting and optimization

6.1

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Pros

Adroll is easy to set up and start
The user interface is quite intuitive without a learning curve
The control on adspend is much better when compared to competitors

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Verified User

Employee in Marketing

Retail Company, 201-500 employees

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The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Cons

I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
Examples of high performing display ads, suggestions on how to improve design and conversions.
Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Likelihood to Renew

AdRoll6.5

Based on 4 answers

We'll be renewing because we have seen positive results including increased web traffic and direct sales from our campaigns

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Adam Sabados

Digital Media Coordinator

Tyndale House PublishersPublishing, 201-500 employees

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YuMe6.0

Based on 1 answer

YuMe's service was strong. They were able to regularly provide reporting and analytics. Whenever we reached out to make optimizations, the YuMe account management team was very responsive and would provide follow ups in a timely and professional manner. YuMe was also able to provide competitive rates and deliver all the inventory that was agreed upon on the IO. Many publishers that under deliver often get cut from the plan the next time around. This was not the case for YuMe

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Usability

AdRoll10.0

Based on 3 answers

I find most of the functions usable, but can see room for improvement in some areas

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Adam Sabados

Digital Media Coordinator

Tyndale House PublishersPublishing, 201-500 employees

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No score

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Support

AdRoll10.0

Based on 3 answers

Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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No score

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Implementation

AdRoll6.0

Based on 1 answer

It was easy to implement.

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Alya Grinberg

Online Marketing Manager

US Tax ShieldLegal Services, 51-200 employees

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No score

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Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer

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Verified User

Program Manager in Marketing

Internet Company, 11-50 employees

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YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Return on Investment

AdRoll's incompetent and unresponsive agency support team nearly cost us one of our largest clients.
They billed one of our clients $14k of another client's ad spend, resulting in over 30 hours of unbillable time from our end to resolve the issue.
AdRoll's reported ROAS was unrealistically inflated compared to other platforms we've used. Perceived ROI was strong, but actual ROI was no better than it was with other platforms.

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Adam Lewis

Founder

Foghorn LabsMarketing and Advertising, 1-10 employees

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YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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