AdRoll vs YuMe | TrustRadius

What users are saying about

AdRoll

YuMe

AdRoll

Score 7.4 out of 10

Based on 70 reviews and ratings

YuMe

Score 4 out of 10

Based on 2 reviews and ratings

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Feature Rating Comparison

AdRoll

7.4

YuMe

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Data Transfer

7.5

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DSP integration

7.2

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AdRoll

7.8

YuMe

—

Ad campaign creation

8.1

—

Ad deployment

8.4

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Display advertising

8.2

—

Ad display and retargeting segmentation

8.1

—

Sequence targeting

6.3

—

AdRoll

6.9

YuMe

—

Ad dashboards

7.5

—

Ad performance reports

7.4

—

Ad conversion tracking

6.5

—

Ad attribution reporting

6.7

—

Cross-channel ad management

7.3

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Ad forecasting and optimization

6.0

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Pros

Remarketing campaigns
Streamlined implementation for new campaigns
Great analytics and insights

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Senior Digital Marketing Manager

Audigy GroupMarketing and Advertising, 51-200 employees

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The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Cons

Support could be more knowledgeable and engaging when helping with problems or just reaching out occasionally to send more recommendations.
More third party integrations would be nice to see.
Call tracking capabilities.

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Verified User

Program Manager in Marketing

Internet Company, 11-50 employees

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It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Likelihood to Renew

AdRoll6.5

Based on 4 answers

Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.

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Verified User

Employee in Marketing

Retail Company, 201-500 employees

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YuMe6.0

Based on 1 answer

YuMe's service was strong. They were able to regularly provide reporting and analytics. Whenever we reached out to make optimizations, the YuMe account management team was very responsive and would provide follow ups in a timely and professional manner. YuMe was also able to provide competitive rates and deliver all the inventory that was agreed upon on the IO. Many publishers that under deliver often get cut from the plan the next time around. This was not the case for YuMe

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Usability

AdRoll10.0

Based on 3 answers

I find most of the functions usable, but can see room for improvement in some areas

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Digital Media Coordinator

Tyndale House PublishersPublishing, 201-500 employees

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No score

No answers yet

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Support

AdRoll10.0

Based on 3 answers

Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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No score

No answers yet

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Implementation

AdRoll6.0

Based on 1 answer

It was easy to implement.

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Online Marketing Manager

US Tax ShieldLegal Services, 51-200 employees

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No score

No answers yet

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Alternatives Considered

The worst we've tried. We switched back to AdWords after our negative experience with AdRoll and have been very happy since

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Founder

Foghorn LabsMarketing and Advertising, 1-10 employees

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YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Return on Investment

Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.

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Director Direct Response Marketing

Pimsleur Language Programs / Simon & Schuster AudioPublishing, 501-1000 employees

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YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Pricing Details

AdRoll

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

YuMe

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary