AdRoll vs YuMe

• Track conversions are extremely simple. The interface is clean and easy to navigate.
• AdRoll will custom create banners if you ask them.
• They have clear and detailed instructions on how to do everything.
• Their support goes above and beyond and makes me feel confident that they can get the job done.

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• The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
• YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.

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• Management of old campaigns
• Ability to delete drafts
• More social integration

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• It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.

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• We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
• Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.

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• YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates

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