AdStage vs Google Ad Manager

AdStage

AdStage is great for bringing together all of your channels into one place for analytics. They now have easy API access into multiple channels which allows you to really deep dive and get the most out of the data that you often can't without that API access. They also have great ways to surface this data that is easy to digest for leadership.If you already have this internally or want to build it out internally, AdStage may not be a fit outside of some great automation tools, but it's not easy to have this data done and built out internally so this is a great place to start.

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Matthew Lloyd

Sr. Digital Marketing Manager

PluralsightE-Learning, 501-1000 employees

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Google Ad Manager

It's a great tool for businesses with scale, the actionable insights provided is the true value of the tool. Smaller businesses may find the analytics and suggestions found within Google Ads (complemented by Google Analytics) to be sufficient for their needs.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 201-500 employees

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Feature Rating Comparison

AdStage

9.0

Google Ad Manager

10.0

Data Transfer

9.0

10.0

DSP integration

9.0

10.0

AdStage

7.8

Google Ad Manager

7.7

Ad campaign creation

8.0

7.7

Ad deployment

8.0

9.3

Display advertising

7.0

9.3

Ad display and retargeting segmentation

7.0

8.0

Sequence targeting

9.0

4.0

AdStage

7.8

Google Ad Manager

7.7

Ad dashboards

9.0

8.5

Ad performance reports

9.0

8.3

Ad conversion tracking

9.0

7.7

Ad attribution reporting

6.0

7.0

Cross-channel ad management

8.0

7.0

Ad forecasting and optimization

6.0

7.7

Pros

Easily pulling together API access for multiple channels into one area for in-depth reporting
Automation. They helped a bunch with features that LinkedIn didn't have.
The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
General reporting and tieing data together.

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Matthew Lloyd

Sr. Digital Marketing Manager

PluralsightE-Learning, 501-1000 employees

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A robust native ad creation tool.
Ad optimization suggestions.
Granular data that integrates multiple platforms.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 201-500 employees

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Cons

We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
Better tiers for payment and what fits into those. Again, these are being addressed much better now.

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Matthew Lloyd

Sr. Digital Marketing Manager

PluralsightE-Learning, 501-1000 employees

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It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
Needs a custom ap (not the Google Ads app)

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 201-500 employees

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Likelihood to Renew

AdStage8.0

Based on 1 answer

AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.

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Matthew Lloyd

Sr. Digital Marketing Manager

PluralsightE-Learning, 501-1000 employees

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No score

No answers yet

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Support

AdStage10.0

Based on 1 answer

AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.

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Matthew Lloyd

Sr. Digital Marketing Manager

PluralsightE-Learning, 501-1000 employees

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No score

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Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.

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Matthew Lloyd

Sr. Digital Marketing Manager

PluralsightE-Learning, 501-1000 employees

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Google Ad Manager is great when you want to review data that is tightly integrated (Google Analytics, Data Studio, and BigQuery); however, businesses typically have multiple advertising channels outside of Google's purview - these don't integrate in the same way. That said, no other solutions provides the deep level of ad insights that Google Ad Manager provides

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 201-500 employees

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Return on Investment

It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
It gives people the option to get direct API access to multiple channels without having to build it all in-house
It allowed some great optimizations for LinkedIn which allowed us to use our spend there better

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Matthew Lloyd

Sr. Digital Marketing Manager

PluralsightE-Learning, 501-1000 employees

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We now have a more streamlined data review process.
Users are empowered to my quicker data decisions.
We are able to review multiple platforms performances integrated into one place.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 201-500 employees

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