What users are saying about
8 Ratings
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64 Ratings
8 Ratings
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Score 8.3 out of 101

Google Ad Manager

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64 Ratings
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Score 8.4 out of 101

Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

Google Ad Manager

It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!
Patrick Stephens profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
7.2
Google Ad Manager
8.7
Data Transfer
AdStage
5.5
Google Ad Manager
8.7
DSP integration
AdStage
9.0
Google Ad Manager
8.7

Ad Campaigns

AdStage
7.4
Google Ad Manager
8.2
Ad campaign creation
AdStage
8.0
Google Ad Manager
8.2
Ad deployment
AdStage
8.0
Google Ad Manager
8.7
Display advertising
AdStage
7.0
Google Ad Manager
8.4
Ad display and retargeting segmentation
AdStage
7.0
Google Ad Manager
7.9
Sequence targeting
AdStage
7.2
Google Ad Manager
7.9

Ad Reporting & Analytics

AdStage
8.6
Google Ad Manager
8.0
Ad dashboards
AdStage
8.6
Google Ad Manager
8.3
Ad performance reports
AdStage
9.0
Google Ad Manager
8.5
Ad conversion tracking
AdStage
9.0
Google Ad Manager
7.9
Ad attribution reporting
AdStage
8.4
Google Ad Manager
7.9
Cross-channel ad management
AdStage
8.4
Google Ad Manager
7.5
Ad forecasting and optimization
AdStage
8.4
Google Ad Manager
7.9

Pros

AdStage

  • Easily pulling together API access for multiple channels into one area for in-depth reporting
  • Automation. They helped a bunch with features that LinkedIn didn't have.
  • The team. They were always super responsive and on the ball with any questions or concerns we had. The customer service was great.
  • General reporting and tieing data together.
Matthew Lloyd profile photo

Google Ad Manager

  • The Doubleclick manager is very intuitive and allows anyone without extensive experience to jump in and start managing ads.
  • My favorite feature is it allows you to manage all of your ads in one place.
  • The training and user forum knowledge is top-notch. I can always find the answer to any questions I have.
No photo available

Cons

AdStage

  • I have very little negative feedback regarding this platform. At one point in time, you could create and publish ads to the various platforms via Adstage, but they have started to move away from that functionality. You now have to create campaigns on the platform (for example, LinkedIn) and then automate functions of those campaigns on AdStage. I'd love it to be a one-stop shop where I didn't have to deal with the ad platform at all.
Emily Muhoberac profile photo

Google Ad Manager

  • Sometimes it can bog down and crash. This is rare, but it is processing a lot of steps/changes all at once and it's not expected to be perfect.
  • Being able to quickly filter by campaign types would be nice (PPC/Display/Video Pre-roll). Our fix is to run these campaigns in totally separate accounts, so there is no overlapping in reporting/etc. This helps with seeing stats clearly without having to filter constantly.
  • It could be visually prettier.
Nathan Phillips profile photo

Likelihood to Renew

AdStage

AdStage 8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo

Google Ad Manager

Google Ad Manager 7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
No photo available

Support

AdStage

AdStage 10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo

Google Ad Manager

Google Ad Manager 8.0
Based on 1 answer
They always respond in 24 hours and can get the answers most of the time. For questions which cannot be answered initially, I don't need to escalate. The rep will ask their 'colleague' if needed..
Kevin Yip profile photo

Alternatives Considered

AdStage

We've used tools like Companion Labs and AdEspresso before for Facebook Ads, or Optmyzer or WordStream for Google Ads, and AdStage has so many features that these systems don't. True, it's drastically more expensive than most, but the feature set is leaps and bounds above. From automation to reporting to even campaign monitoring being in a single platform with this level of customization, it's playing at a different level than anything else we've used off-the-shelf.
J.P. VanderLinden profile photo

Google Ad Manager

Google Ad Manager is one of the only free to use ad management services out there. While there are several alternatives such as OpenX and Adzerk, Google Ad Manager provides the best bang for your buck (considering you don't spend any money on the actual product itself). Although there are several other ad networks out there that allow you to do exactly what Google Ad Manager does, having a free product with a giant network of available advertisers makes ad manager near-perfect.
No photo available

Return on Investment

AdStage

  • We haven't been using it long enough to have a positive ROI, but I'm confident we will as we optimize our campaigns based on the data we receive from AdStage.
  • AdStage saves myself and my team hours of time each week that we would normally spend preparing reporting or doing ad analysis in excel. This was the reason we purchased AdStage, and it's really living up to its promise.
Emily Muhoberac profile photo

Google Ad Manager

  • It has helped us scale up performance marketing
  • It helped us save on the outsourcing cost as we were able to move marketing inhouse
  • It helped save on marketing dollars as it was better than most of the other channels in terms of targeting optimization
No photo available

Screenshots

AdStage

Google Ad Manager

Pricing Details

AdStage

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Ad Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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