Adthena vs. Similarweb

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adthena
Score 6.4 out of 10
N/A
Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A
Similarweb
Score 8.2 out of 10
N/A
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
$0
per month
Pricing
AdthenaSimilarweb
Editions & Modules
No answers on this topic
Free
$0
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
AdthenaSimilarweb
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
AdthenaSimilarweb
Considered Both Products
Adthena

No answer on this topic

Similarweb
Chose Similarweb
SimilarWeb PRO is a more UX-friendly tool vs Adthena, with better/easier custom dashboard creation. The file downloads also provide more clear view of data. Finally, when crosschecking data/trends movements, we do see that SimilarWeb PRO outputs are more aligned to both Google …
Top Pros
Top Cons
Features
AdthenaSimilarweb
SEO
Comparison of SEO features of Product A and Product B
Adthena
-
Ratings
Similarweb
7.4
12 Ratings
1% above category average
Keyword analysis00 Ratings7.212 Ratings
SERP ranking tracking00 Ratings6.78 Ratings
Competitive analysis00 Ratings8.211 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Adthena
-
Ratings
Similarweb
6.7
7 Ratings
25% below category average
Contact information00 Ratings5.94 Ratings
Company information00 Ratings6.56 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
Adthena
-
Ratings
Similarweb
5.4
9 Ratings
1% above category average
Industry-Specific Information00 Ratings5.67 Ratings
Independent Research Access00 Ratings5.94 Ratings
Macroeconomic News00 Ratings4.75 Ratings
Search Tools00 Ratings6.98 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Adthena
-
Ratings
Similarweb
6.9
13 Ratings
0% below category average
Competitor Research00 Ratings7.713 Ratings
Consumer Feedback00 Ratings5.94 Ratings
Competitor alerts00 Ratings6.57 Ratings
Market Insights and Reports00 Ratings7.55 Ratings
Best Alternatives
AdthenaSimilarweb
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Similarweb
Similarweb
Score 8.2 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises

No answers on this topic

D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdthenaSimilarweb
Likelihood to Recommend
8.0
(3 ratings)
8.2
(117 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
7.3
(3 ratings)
Support Rating
8.0
(1 ratings)
6.8
(4 ratings)
Implementation Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
AdthenaSimilarweb
Likelihood to Recommend
Adthena
By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
Read full review
Similarweb LTD
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Read full review
Pros
Adthena
  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Read full review
Similarweb LTD
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
Read full review
Cons
Adthena
  • Slow performance.
  • Ranking options are not detailed enough.
Read full review
Similarweb LTD
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
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Likelihood to Renew
Adthena
No answers on this topic
Similarweb LTD
I use it every single day and its essential to succeeding in my role
Read full review
Usability
Adthena
No answers on this topic
Similarweb LTD
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
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Support Rating
Adthena
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
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Similarweb LTD
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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Implementation Rating
Adthena
No answers on this topic
Similarweb LTD
We liked it, things can always be better
Read full review
Alternatives Considered
Adthena
You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
Read full review
Similarweb LTD
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
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Return on Investment
Adthena
  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Read full review
Similarweb LTD
  • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
  • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
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