Adthena vs. Singular

Adthena

Adthena

13 Reviews and Ratings

Singular

Singular

11 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adthena	Score 6.3 out of 10	N/A	Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…	N/A
Singular	Score 8.5 out of 10	N/A	Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.	N/A

Pricing

Adthena

Singular

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Adthena	Singular
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adthena	Singular
Top Pros	Pro Machine learning Pro Easy interface	Pro Data integrity Pro Biggest challenges Pro Reporting and analysis
Top Cons	Minus Account management	Minus Good enough Minus Cross device Minus Attribution models

Best Alternatives
	Adthena	Singular
Small Businesses	Nozzle Score 10.0 out of 10	TapClicks Score 9.1 out of 10
Medium-sized Companies	Similarweb Score 8.2 out of 10	Alteryx Score 9.0 out of 10
Enterprises	No answers on this topic	Alteryx Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adthena	Singular
Likelihood to Recommend	8.0 (3 ratings)	8.0 (4 ratings)
Support Rating	8.0 (1 ratings)	8.0 (2 ratings)

User Testimonials
	Adthena	Singular
Likelihood to Recommend	Adthena By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Singular Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports. Incentivized Amos Adler Director of Marketing Read full review
Pros	Adthena Track and monitor spend and performance against competitors. Identify missed keyword opportunities. Informs our campaign and keyword budgeting/bidding on a daily basis. Incentivized Verified User Anonymous Read full review	Singular Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most. Tracking the user journey right from the click to purchase. Incentivized Verified User Anonymous Read full review
Cons	Adthena Slow performance. Ranking options are not detailed enough. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	Singular Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently. Ability to toggle advanced attribution models: first-last touch, time decay, etc. Comprehensive deep linking solution (similar to Branch). Incentivized Verified User Anonymous Read full review
Support Rating	Adthena Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	Singular When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself. Incentivized Amos Adler Director of Marketing Read full review
Alternatives Considered	Adthena You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	Singular AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind. Incentivized Verified User Anonymous Read full review
Return on Investment	Adthena Improved competitive analysis Insightful data that helps improve client trust Indentifying opportunities for keyword expansions Incentivized Verified User Anonymous Read full review	Singular Has helped to improve the ROI. Helped to identify the right set of audience which need to be targeted. Incentivized Verified User Anonymous Read full review
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